Tamara Cane
Summary
Client-focused marketing professional with extensive experience in Advertising. Demonstrated history of customer service excellence, business acumen and strategic planning. Applies collaborative approach to leadership, fostering team-oriented environment and driving substantial group sales results.
Overview
22
22
years of professional experience
1
1
Certification
Work History
Real Estate Agent
RE/MAX Results
Clermont, FL
03.2022 - Current
- Developed and maintained relationships with clients through networking, postcards and cold calling.
- Communicated with clients to understand property needs and preferences.
- Maintained connections with clients to encourage repeat business and referrals.
- Advertised client properties through websites, social media and real estate guides.
- Liaised between buyers and sellers to provide positive experiences for both parties.
SVP/Director of Media
CMI Media Group
Philadelphia, PA
08.2012 - 06.2022
- Accounts: BMS, Genentech, Neurocrine & Sunovion Pharmaceuticals
- Developed advertising strategies and converted ideas into concrete tasks and delegating tasks to appropriate individuals and departments.
- Collected information about kinds of audiences targeted by different media and approximate size each group.
- Determined optimal combination of media outlets for promotional campaigns and allocated resources according to consumer data analysis.
- Oversaw annual budget of company and made cost recommendations.
- Guided and facilitated all deliverables with a team of Media Planners and beyond.
Associate Media Director
Mediavest Spark
New York, NY
05.2010 - 07.2012
- Accounts: Kraft (Chips A'Hoy, Planters and Oreo)
- Successfully led and executed all strategic media requests, changes, new brand launches, etc (Budgets
from $500K to $6MM) - Strategic lead for Display media
- Audience insights and competitive landscape analysis
- Established media strategy that coincides with clients marketing strategy
- Partner with creative agencies on all media tactic development and deployment
Online Planning Supervisor
Carat USA
New York, NY
05.2008 - 05.2010
- Accounts: Pfizer
- Strategic media planning and buying across all digital channels
- Negotiated rates on behalf of specialty franchise
- Oversaw all budgets and financial tracking of all media projects
- Lead strategic measurement discussions for performance (KPIs, CPA and Valued Actions)
- Manage team and delegate workload accordingly
Associate Planner to Media Supervisor
MediaCOM, OMD & Bates Worldwide
New York, NY
05.2000 - 05.2008
- Accounts: Brown & Williamson, Office Depot, LensCrafters & Nokia
- Worked up from the beginning as an Associate Media Planner to Planning Supervisor
- Learned all accounts/brand nuances (competitive landscape, brand goals, objectives for media, etc)
- Supported senior leadership across all account duties
- Multi-tasking of all duties establishing a process of organization
Education
Bachelor of Arts - Communications/ Advertising
Temple University
Philadelphia, PASkills
- Articulate and Persuasive
- Analytical and Logical Thinking
- Negotiation Management
- Customer Relationships
- Personnel Accountability
- Business Growth Opportunities
- Strategic Initiatives
- Client Needs Assessment
Certification
- Licensed Real Estate Sales Agent - February 2022
Affiliations
- Member of ORRA and NAR (April 2022)
Timeline
Real Estate Agent
RE/MAX Results
03.2022 - Current
SVP/Director of Media
CMI Media Group
08.2012 - 06.2022
Associate Media Director
Mediavest Spark
05.2010 - 07.2012
Online Planning Supervisor
Carat USA
05.2008 - 05.2010
Associate Planner to Media Supervisor
MediaCOM, OMD & Bates Worldwide
05.2000 - 05.2008
Bachelor of Arts - Communications/ Advertising
Temple University
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