Tamara Cane
Advertising Executive
Orlando,United States
Summary
As an accomplished, goal-oriented, and revenue-focused professional, you will note that I have hands-on experience in providing strategic counsel on which media to utilize to engage a target audience. I have a breadth of expertise in directing end-to-end omnichannel media strategies while focusing on driving positive brand ROI. My super powers are: organization, planning, collaboration and pragmatic problem solving.
Overview
24
24
years of professional experience
4
4
years of post-secondary education
1
1
Certification
Work History
VP
CMI Media Group
Philadelphia (Remote), PA
08.2012 - Current
- During this tenure, I have formulated effective advertising strategies and converted ideas into concrete tasks to optimize revenue growth
- Expert in targeting Healthcare professionals as well as Patients across Oncology, Neurology, Rare Disease and Respiratory.
- Expertise in both online and offline media channels
- I have increased YOY Agency Scope across accounts by overseeing account management of all fees
- Oversight of large scale accounts (3+ brands) and teams (5-10+ people)
- Execution of multi-channel media campaigns to define the right channel for the right message and target audience ($1MM to $20MM+)
- Defined media strategies to move targets through the brand funnel (awareness to engagement)
- Achieved new business agency account wins over $10MM+ agency revenue
Associate Director
Digitas North America
New York, NY
08.2010 - 08.2012
- I have executed strategic lead for Display media as well as developed media strategy as per client's marketing strategy
- I have collaborated with creative agencies on all media tactic development and deployment
- Directed and implemented all strategic media requests, changes, and new brand launches, including a budget from $500K to $6MM
- Led strategy and media execution for Planters campaign relaunch.
- Delegated media execution deliverables
Online Media Planning Supervisor
Carat USA, Pfizer
09.2008 - 08.2010
Communications Planning Supervisor
MediaCom
01.2005 - 09.2008
- Accounts: GlaxoSmithKline/LVMH/Nokia
Strategist/ Strategy Supervisor
Omnicom Media Group UK
01.2002 - 01.2005
- Accounts: LensCrafters/PeopleSoft/General Electric/Hershey Company
Assistant Media Planner
Bates USA
01.1999 - 01.2002
- Accounts: Brown & Williamson (Lucky Strike)
Education
BA - Journalism, PR & Advertising
Temple University
01.1995 - 01.1999
Skills
Media Planning
Digital Media
Vendor management
Product launch management
Social media proficiency
C-level relationship management
Thought leadership
Traditional marketing strategies
Staff Management
Budgeting
Certification
Google Project Management
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
There is a powerful driving force inside every human being that, once unleashed, can make any vision, dream, or desire a reality.
Tony Robbins
Timeline
Google Project Management
11-2021
VP
CMI Media Group
08.2012 - Current
Associate Director
Digitas North America
08.2010 - 08.2012
Online Media Planning Supervisor
Carat USA, Pfizer
09.2008 - 08.2010
Communications Planning Supervisor
MediaCom
01.2005 - 09.2008
Strategist/ Strategy Supervisor
Omnicom Media Group UK
01.2002 - 01.2005
Assistant Media Planner
Bates USA
01.1999 - 01.2002
BA - Journalism, PR & Advertising
Temple University
01.1995 - 01.1999