Summary
Overview
Work History
Education
Skills
Timeline
Generic
Tamara Garris

Tamara Garris

Summerville,SC

Summary

Dynamic leader with a proven track record at RevLocal, adept in social media marketing and strategic planning. Excelled in driving revenue growth and client retention through innovative digital advertising solutions and effective communication. Achieved a notable 25% increase in cross-product adoption, showcasing exceptional business development and partnership-building skills.

Overview

24
24
years of professional experience

Work History

Senior Digital Marketing Consultant

RevLocal
02.2022 - Current
  • Consistent Sales Excellence: Surpassed monthly sales quotas by an average of 20%, driving sustained revenue growth through consultative selling and personalized marketing solutions.
  • Product Portfolio Expertise: Delivered multi-level digital marketing services, including local search, paid ads, social media, and SEO, resulting in a 25% increase in cross-product adoption among clients.
  • Client Retention & Trust: Maintained a 90% client retention rate by fostering trust and consistently delivering measurable results that aligned with client objectives.
  • New Business Development: Secured new accounts across diverse industries, building a $500K+ annual portfolio in recurring revenue.
  • Value-Driven Insights: Provided ROI-focused recommendations, reinforcing the impact of multi-tiered marketing strategies and driving upsell opportunities.

Senior Digital Marketing Consultant

Vivial
04.2021 - 02.2022
  • Exceptional Sales Performance: Achieved 162% of annual sales objectives within just 9 months of employment, consistently surpassing monthly quotas with a minimum attainment of 122% and a peak of 244% in the first month.
  • Multi-Tactic Solutions Expert: Exclusively sold comprehensive marketing solutions, delivering measurable results and fostering long-term client success.
  • Contract Excellence: Secured 100% of client agreements as 12-month contracts, overcoming shorter-term option preferences and demonstrating value-driven negotiation skills.
  • Prospecting & Closing Expertise: Aggressively identified, developed, and closed leads across diverse industries by customizing marketing strategies to align with client goals.
  • Client-Focused Strategy: Delivered tailored digital marketing solutions that optimized performance, strengthened brand presence, and drove measurable ROI for clients.

Digital Marketing Consultant

Sinclair Broadcast Group – Drive Auto Division
12.2019 - 04.2021

· Exceeded Sales Targets: Surpassed monthly sales quotas by an average of 25%, contributing to a $1.2 million increase in annual revenue.

· Client Acquisition and Retention: Secured partnerships with over 50 auto dealerships, achieving a 90% client retention rate through exceptional service and results-driven strategies.

· Campaign Performance: Implemented digital and OTT marketing campaigns that boosted client lead generation by 35% and increased website traffic by 40%.

· Cross-Platform Integration: Developed comprehensive marketing solutions combining digital advertising and OTT platforms, resulting in a 30% improvement in client engagement metrics.

· Market Expansion: Played a key role in expanding the company's market share within the automotive sector by 20% over a 12-month period.

Business Development Director

Proactive Dealer Solutions
11.2018 - 12.2019

· Revenue Growth: Drove a 30% increase in annual revenue by securing partnerships with over 50 automotive dealerships, enhancing their business development centers (BDCs).

· BDC Implementations: Led the establishment of 20+ BDCs across the U.S. and Canada, improving client lead management and customer engagement processes.

· Client Retention: Achieved a 90% client retention rate by delivering customized training and consulting services that met specific dealership needs.

· Team Leadership: Managed a team of 15+ consultants, resulting in a 25% increase in overall team productivity and client satisfaction.

· Market Expansion: Expanded company presence into 10 new regional markets, contributing to a 35% growth in client base over two years.

Area Vice President Sales

Venture Automotive
08.2017 - 11.2018
  • Secured High-Value Contracts: Acquired a 25-rooftop contract with a major auto dealer group within 90 days, driving over $2M in annual revenue.
  • Program Innovation: Led the development of customized digital marketing solutions, increasing client ROI by an average of 35%.
  • Brand Development: Designed and launched the company’s branding and core messaging strategy, growing brand awareness by 50% in the first year.
  • Territory Growth: Expanded sales operations into three new regional markets, increasing revenue by 40%.
  • Consultative Sales Leadership: Achieved 90% client retention through personalized solutions and strategic account management.

Sales Director

Dealer.com - Division of Cox Automotive
10.2016 - 08.2017
  • Revenue Growth: Increased advertising and managed services revenue by 20% through the development of comprehensive sales strategies.
  • Brand Development: Enhanced brand visibility and recognition by driving a 30% increase in website traffic and improving UI/UX for franchise and independent dealers.
  • Client Engagement: Consulted with dealers and dealer groups to develop tailored business plans and sales strategies, achieving a 15% average uplift in customer engagement metrics.
  • Strategic Sales Leadership: Managed the delivery of the industry's leading digital marketing solutions, connecting advertising, websites, and managed services to optimize client performance.
  • Data-Driven Insights: Established statistical tracking systems to measure campaign success and guide strategic decision-making.

Senior Account Executive

KPA
08.2014 - 10.2016
  • Revenue Generation: Consistently exceeded sales quotas, achieving 120% of annual targets through strategic solution selling and consultative account management.
  • Client Acquisition: Added over 150 new accounts across various industries, including automotive, marine, RV, and agriculture, contributing to a 25% regional revenue growth.
  • Compliance Solutions Leadership: Delivered state-of-the-art web-based compliance solutions to over 6,000 clients at 10,100+ locations nationwide, enhancing regulatory adherence and workplace safety.
  • Strategic Partnerships: Collaborated with State and National industry associations to co-market compliance solutions, driving a 30% increase in lead generation through joint initiatives.
  • High-Impact Sales: Secured agreements with Fortune 500 companies and nine of the top ten largest automotive dealer groups, expanding KPA’s footprint in key markets.
  • Client Retention: Maintained a 95% client retention rate by providing exceptional support, regular on-site audits, and proactive consultation to address client needs.
  • Vertical Market Growth: Expanded KPA’s presence into underrepresented verticals, including wineries, distilleries, and manufacturing plants, generating $2M in new annual revenue.
  • Training & Education: Delivered tailored compliance training sessions for clients, increasing usage of KPA’s comprehensive compliance platform by 40%.
  • Association Engagement: Presented at industry conferences and association meetings, establishing KPA as a trusted compliance resource and thought leader.

Strategic Accounts & Marketing Manager

ADP Dealer Services
03.2011 - 02.2014
  • Market Penetration: Contributed to a significant share of the U.S. used car market, which saw 40.5 million vehicles sold annually by 2012, by delivering www.UsedCars.com's message to independent dealerships nationwide.
  • Lead Generation Success: Fueled lead pipelines for the inside sales team of six, driving a 30% increase in dealer subscriptions through state and national dealership association events.
  • Competitive Differentiation: Successfully positioned UsedCars.com as an alternative to AutoTrader, introducing a groundbreaking inventory display model that leveled the playing field and attracted cost-conscious dealerships.
  • Sales Strategy Execution: Presented at over 50 state and national dealership conventions and meetings, resulting in a 25% growth in market share within the independent dealership segment.
  • Revenue Impact: Partnered with association executives to implement tailored marketing initiatives, driving a 20% increase in annual revenue for UsedCars.com.
  • Thought Leadership: Advocated for the independent dealer community during post-recession recovery, helping dealerships transition to digital platforms and increase online visibility.

Retail Solutions Manager

ADP Dealer Services
01.2007 - 03.2011
  • Exceptional Performance: Achieved 198% of quota in 2007, earning the #1 President’s Club standing for all 12 months.
  • Top Sales Performer: Maintained a consistent ranking as the top salesperson nationwide, earning the title “Babe Ruth of The Dealix Corporation” by company leadership.
  • Account Growth: Increased market share by developing relationships with key decision-makers (CEOs, CFOs, GMs), driving a 25% boost in new account acquisitions.
  • Revenue Achievement: Surpassed revenue targets with a 127.76% achievement in 2009 and 124.64% in 2010 through effective territory management and solution selling.
  • Large Account Wins: Instrumental in securing multi-million-dollar group accounts that contributed significantly to corporate revenue.
  • Training Expertise: Conducted on-site training sessions for end-users, improving adoption rates and increasing profitability for dealership partners.

Territory Manager

House.com
06.2005 - 12.2006
  • Top Sales Performer: Achieved 200-300% of sales quotas consistently, earning Top Sales Producer honors for four months in 2005 and eight months in 2006.
  • High Close Rate: Secured over 70% of accounts through one-call closes, demonstrating strong persuasive and consultative selling skills.
  • Revenue Growth: Increased company revenue significantly by effectively communicating the value and urgency of the House.com Internet-based referral program to real estate agents.
  • Training Development: Instrumental in designing and implementing a new hire training module, reducing ramp-up time and accelerating team profitability.
  • Strategic Recruitment: Interviewed and evaluated prospective sales representatives, contributing to the growth and success of the sales team.
  • Client Acquisition: Expanded the company’s customer base by onboarding high-performing real estate agents, driving sustained growth in the territory.

Franchise Owner/Operator

Roly Poly Uptown Charlotte, LLC
01.2001 - 01.2005
  • Business Growth: Built the business from the ground up, generating over $3M in gross sales across three locations in the Charlotte market.
  • Top Franchise Performance: Achieved consistent Top 10 rankings in monthly sales among 250+ franchises nationwide by implementing effective marketing strategies and operational excellence.
  • Revenue Expansion: Tripled average sales numbers within the first year and sustained a 15% annual growth rate through targeted marketing and cultivating repeat large account business.
  • Employee Development: Managed, hired, and trained over 75 employees, creating a high-performing workforce and ensuring consistent service excellence across three storefronts.
  • Market Leadership: Established strong name recognition and brand presence in the Charlotte area, setting benchmarks for other franchisees within the national system.
  • Customer Retention: Built a loyal customer base by delivering exceptional service and developing innovative marketing campaigns tailored to niche markets.
  • Operational Efficiency: Streamlined daily operations and implemented best practices to maximize profitability and enhance the customer experience.

Education

Bachelor of Science -

Central Michigan University
Mount Pleasant, MI
05-1997

Skills

  • Social media marketing
  • Project management
  • Business development
  • Communication and writing skills
  • Digital advertising
  • Developing partnerships
  • Pay-per-click advertising
  • CRM software management
  • Sales planning
  • Strategic planning
  • Data-driven decision making
  • Social media best practices
  • Marketing strategies
  • Optimizing ROI

Timeline

Senior Digital Marketing Consultant

RevLocal
02.2022 - Current

Senior Digital Marketing Consultant

Vivial
04.2021 - 02.2022

Digital Marketing Consultant

Sinclair Broadcast Group – Drive Auto Division
12.2019 - 04.2021

Business Development Director

Proactive Dealer Solutions
11.2018 - 12.2019

Area Vice President Sales

Venture Automotive
08.2017 - 11.2018

Sales Director

Dealer.com - Division of Cox Automotive
10.2016 - 08.2017

Senior Account Executive

KPA
08.2014 - 10.2016

Strategic Accounts & Marketing Manager

ADP Dealer Services
03.2011 - 02.2014

Retail Solutions Manager

ADP Dealer Services
01.2007 - 03.2011

Territory Manager

House.com
06.2005 - 12.2006

Franchise Owner/Operator

Roly Poly Uptown Charlotte, LLC
01.2001 - 01.2005

Bachelor of Science -

Central Michigan University
Tamara Garris