Tamara Kirshbaum
George Town,Grand Cayman
Overview
20
20
years of professional experience
Work History
Marketing Manager
Maples Group
01.2023 - Current
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Organized successful trade show exhibits, showcasing products or services effectively to potential customers or partners.
- Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
- Managed workflow between staff, coordinating documents, planning, and creative material distribution.
- Mentored junior team members, providing guidance and support to foster professional growth and skill development within the marketing department.
- Maintained documentation, detailing assignments, in-progress work and completed project milestones.
- Negotiated partnerships with key vendors, maximizing brand exposure in target markets.
- Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.
- Crafted persuasive marketing materials, including brochures and presentations, to support sales efforts.
- Established brand guidelines to ensure consistency across all marketing materials and communications.
- Analyzed campaign performance data to adjust tactics and maximize ROI.
- Led cross-functional teams for product launch events, significantly enhancing market penetration.
- Streamlined internal communication processes, ensuring alignment between marketing objectives and organizational goals.
- Trained junior marketing staff, elevating team capabilities and performance.
- Oversaw preparation of marketing copy, emails and other collateral.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Coordinated with design and media teams to develop high-quality creative assets.
- Continually maintained and improved company's reputation and positive image in markets served.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Executed email marketing campaigns to nurture leads and convert prospects into customers.
- Oversaw budget allocation for marketing initiatives, ensuring cost-effective spending and financial accountability.
- Enhanced online presence, optimizing website content for SEO and improving user experience.
- Negotiated with vendors and service providers, securing favorable terms and supporting budget objectives.
- Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels.
Senior Marketing Executive
Maples Group
01.2018 - 12.2022
- Direct the marketing department which I have expanded to four team members, including securing the team's first Senior function
- Developed and deployed a process improvement strategy to optimise departmental capabilities and output
- Driving digital transformation of marketing and communications programme through applications and capabilities (e.g. WeChat launch)
- Leading the 2018 strategic marketing plan – including calendar, content, event/seminar schedule, CRM programme and communications plan (both client side and industry)
- Responsible for establishing industry leading marketing best practices and developing internal guideline for messaging, event benchmarking and templates
Mentor
NextGen Women Network
07.2017 - 09.2018
- Recruited in first line-up of mentors to launch womens' mentorship programme aimed to provide guidance to female high school students interested in pursuing careers in the professional services industry.
Committee Member
Influence Collaboration and Opportunity Network for B2B Professionals (ICON)
08.2016 - 09.2018
- Sitting member of ICON Hong Kong’s committee which promotes industry best practices for 2,000 professional service members in Asia in business development, marketing and communications industry.
- Lead for event logistics of the annual ICON Asia Conference in Hong Kong: identify, pitch and secure potential paid and in-kind sponsors; ticket sales, budget; theme, topics, speakers, and event plan.
- Identify industry hot topics and best practices via various discussions with other committee members to ensure the customised events programme is addressing ICON member's agenda.
- Build and maintain relationships with member firms, sponsors, speakers and volunteer committee members.
- Drive membership growth through engaging content, networking events, seminars, and co-sponsored programs.
Marketing Executive
Maples Group
07.2011 - 12.2017
- Handle all aspects of marketing including events, media relations and business development for the corporate, finance and litigation practice groups of the Hong Kong and Singapore offices.
- Responsible for raising the firm’s profile across Asia – 15+ awards/directory submissions annually which has twice resulted in a sweep of all four categories of the Asian Business Law Awards and consistent tier 1 ranking in the three top legal directories, securing Maples' position as the leading offshore firm.
- Provide support to all lawyers and management to execute marketing initiatives and proactively identify weaknesses, opportunities and strengths that could have an impact on the marketing strategies of the firm.
- Identify and plan marketing trips that raise the firm's profile – including CRM coordination, event management, website updates, budget planning, staff training and mentoring.
- Lead and manage external communications plan for deals/transaction volume within industry, helping to cement position as the go-to offshore firm for stock exchange listings, M&A take-privates and fund formation.
Paralegal
Maples Group
06.2010 - 06.2011
- Assisted lawyers to draft and revise Cayman Islands and British Virgin Islands legal documents, coordinating document flow and logistical preparation for complex legal transactions.
- Prepare documents for incorporation, maintenance and/or dissolution of Cayman and BVI entities including all relevant government filings, including maintenance and review all due diligence materials.
- Manage billing queries often requiring extensive research, problem solving and organisation.
- Assisted up to nine lawyers at a time across the corporate, finance and investment funds practice groups.
Corporate Assistant
Maples Group
01.2008 - 05.2010
- Assisted funds partners to draft legal documents, including board resolutions, agreements and legal opinions.
- Arranged filings and government fee payments, managed client billing matters and records.
- Responsible for development and training of 5 people.
Legal Secretary
Maples Group
04.2005 - 12.2007
- Provided secretarial support to funds partners drafting and revising legal documents, government filings.
- Supported accounts payable through client servicing - billing queries, invoice issuance and payments.
Education
Professional Diploma With Merit, 2017 - Marketing
HKU SPACE
Hong Kong12-2017
Diploma in Marketing - Marketing
Hong Kong Institute of Marketing
Hong Kong05-2017
Professional Certificate - Marketing
HKU SPACE
Hong Kong04-2017
Certificate of University Studies - French As A Second Language
Université Du Québec À Trois-Rivières
05-1998
Skills
- Marketing campaign management
- Project management
- Corporate communication
- Customer relationship management (CRM)
- Collateral creation
- Promotional events
Accomplishments
- Managed production of [Describe marketing project] from concept creation to launch.
- Received “[Name of Award]” for [Accomplishment].
- Supported [Describe campaign] that resulted in a [Number]% increase in customer engagement.
- Collaborated with team of [Number] in the development of [Project name].
- Achieved [Result] by completing [Task] with accuracy and efficiency.
- Supervised team of [Number] staff members.
- Documented and resolved [Issue] which led to [Results].
- Achieved [Result] through effectively helping with [Task].
- Used Microsoft Excel to develop inventory tracking spreadsheets.
- Achieved [Result] by introducing [Software] for [Type] tasks.
Languages
French
Limited Working
Spanish
Limited Working
Italian
Elementary
Chinese (Mandarin)
Elementary
Timeline
Marketing Manager
Maples Group
01.2023 - Current
Senior Marketing Executive
Maples Group
01.2018 - 12.2022
Mentor
NextGen Women Network
07.2017 - 09.2018
Committee Member
Influence Collaboration and Opportunity Network for B2B Professionals (ICON)
08.2016 - 09.2018
Marketing Executive
Maples Group
07.2011 - 12.2017
Paralegal
Maples Group
06.2010 - 06.2011
Corporate Assistant
Maples Group
01.2008 - 05.2010
Legal Secretary
Maples Group
04.2005 - 12.2007
Professional Diploma With Merit, 2017 - Marketing
HKU SPACE
Diploma in Marketing - Marketing
Hong Kong Institute of Marketing
Professional Certificate - Marketing
HKU SPACE
Certificate of University Studies - French As A Second Language
Université Du Québec À Trois-Rivières
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