Tamara L Cundiff
Lee's Summit
Summary
Dynamic sales leader adept at formulating national strategies that enhance market penetration and brand visibility within the optometry and ophthalmology sectors. Proven track record of driving revenue growth and achieving high client retention, equipped to lead sales teams and support substantial business expansion.
Overview
23
23
years of professional experience
Work History
National Sales Manager
EYEXY, Inc
01.2025 - Current
- Formulated national sales strategies that enhanced market penetration and elevated brand visibility.
- Developed and implemented strategies to increase sales revenue.
- Established strong relationships with key clients to drive customer loyalty and retention.
- Analyzed market trends to identify new opportunities and refine sales approaches.
- Monitored competitor activities to adapt strategies and maintain a competitive edge.
- Collaborated with marketing to create impactful promotional campaigns for new products.
- Delivered actionable feedback to senior management to refine sales processes.
- Resolved customer complaints in a timely manner by providing satisfactory solutions.
Medical Device Regional Account Specialist
Zeavision Holdings-EyePromise
01.2014 - 01.2021
- Directed sales initiatives across the country for new AI technology.
- Drove efforts to innovate and enhance technological practices in the sector.
- Targeting high use scleral lens practices, large corporate owned practices and buying groups at the optometric level
- Create new markets, awareness, build relationships
- QuantifEye (MPOD) Device to measure macular pigment; low macular pigment considered a risk factor for patients at risk for Macular Degeneration.
- Concentrated efforts on engaging with key players in ophthalmology and optometry sectors.
- Identifying and Strategizing to obtain leading edge technological practices in a 12-state territory
- Engaged with key opinion leaders to promote advancements in ophthalmic care.
- Built a referral base to expand the market.
- Strategize and set goals for large geographical market-time management
- Leasing/Selling QuantifEye (Macular Pigment Optical Density) Device
- 95% retention year over year
- Ranked 1st in company 2015, 2016, 2017, 2019, 2021 for back of the Eye Ocular Nutrition Sales and QuantifEye (MPOD-Medical Device) placements.
Owner: Business, Sales and Life Coach
Cundiff & Associates
Lee's Summit
01.2010 - 01.2014
- Presided over the training and coaching of business executives, CEOs, marketing and sales people to achieve greater top line and bottom line revenue growth.
- Facilitated growth using Sandler approach, coaching executives to identify beliefs, behaviors, and attitudes hindering advancement across 52 industries.
- Guided clients in identifying and achieving career goals and developing leadership skills through personal consultation.
- Sold concept to new clients both corporate and individuals.
- Recognized as one of 'Top Coaches' 2008-2010.
- Designed and presented Team Building Workshops and Empowerment Workshops.
- Provided consulting services for Nueterra Healthcare in Leawood, KS, focusing on operational improvements.
- Delivered consulting expertise for InTouch Health Robotics in Goletta, CA, aimed at optimizing technology solutions.
- Facilitated connections with sponsors for Global Healthcare Symposiums across Latin America and the Caribbean.
- Represented AXONA, a product committed to improving the lives of patients suffering from neurodegenerative diseases of aging.
- Significant in the design and structuring of a successful launch of AXONA.
- Established market presence for biotech company by building relationships with neurologists in Kansas City, Columbia, Omaha, Lincoln, and Wichita.
- Initiated training programs and workshops, implementing new training material while revitalizing existing content.
- Developed new markets in 7 states in MPOD instrument (QuantifEye) to optometrist and ophthalmologist in a virgin market.
- Provided physicians and staff training in relevance of the equipment as a diagnostic screening tool for macular degeneration.
- Presented at trade shows and related associations.
- Ranked 1st in 2007 (100% growth) and 2nd in 2006.
- Facilitated new territories in Missouri, Kansas, Arizona, Nevada, Nebraska, Iowa and Southern California.
- President's Club Sandler Training.
- Targeted Specialist: Ophthalmology, Optometry.
Neuroscience/Biotech Specialist
Accera, Inc.
Broomfield
01.2009 - 01.2010
- Presented product demonstrations to potential clients, highlighting features and benefits.
- Presented product demonstrations to potential customers, addressing inquiries to facilitate sales closure.
- Cultivated relationships with key clients, enhancing regional sales growth.
- Managed customer accounts to ensure satisfaction and retention of clients.
- Secured sales leads through networking groups, referral partners, and face-to-face sessions.
- Attended industry events to network and promote company offerings effectively.
Vice President, Corporate Training and Development
Coffman Group
Overland Park
01.2008 - 01.2010
- Developed and executed strategic plans to support the vision of the organization.
- Directed strategic initiatives that improved operational efficiencies across multiple departments.
- Collaborated with stakeholders to develop and implement strategies that supported business growth.
- Oversaw budget planning and resource allocation for key organizational projects.
- Mentored senior managers to improve leadership skills and team performance.
- Facilitated cross-functional meetings to align goals and drive project success.
- Analyzed market trends to inform strategic decision-making processes.
- Established performance metrics that evaluated departmental effectiveness and tracked progress.
- Identified problems and implemented solutions to better streamline operations.
- Collaborated with executive team members on major decisions regarding company-wide initiatives.
Medical Device Sales Specialist
Zeavision, LLC
Chesterfield
01.2006 - 01.2008
- Cultivated relationships with healthcare professionals, enhancing awareness and adoption of medical devices.
- Conducted product demonstrations to educate clients on device features.
- Assessed customer needs and crafted tailored solutions, strengthening client satisfaction and loyalty.
- Collaborated with professionals to create territory business plan to accomplish KPI goals.
- Identified new business opportunities through market research and analysis.
- Collaborated with marketing teams to design effective sales strategies.
- Executed targeted marketing programs, including trade shows, round-tables, and webinars, to elevate brand visibility.
- Attended trade shows and conferences to network with industry stakeholders.
- Participated in training sessions to stay updated on industry trends.
Professional Sales Representative
Abbott Labs
Chicago
01.2005 - 01.2006
- Cultivated relationships with healthcare professionals, enhancing awareness of product benefits.
- Facilitated product demonstrations and training sessions, equipping sales teams and clients with essential knowledge.
- Developed strong relationships with healthcare professionals to promote product lines.
- Conducted product demonstrations to educate clients on features and benefits.
- Collaborated with marketing teams to align sales strategies with promotional campaigns.
Professional Sales Representative
Glaxo Smith Kline
Philadelphia
01.2003 - 01.2005
- Led region for Synthroid, driving focus on lead product with 48% weighting
- Ranked #1 in region and recipient of: 10K award, 2Q2004; 100% Club, 1Q2Q 2004, Bronze Award 2003 for Levitra and Regional leader.
- Achieved 47% in Levitra market share in Urology (highest in region).
- Avandia market share growth of 52%.
- Completed perceptorship at International Diabetes Center in Minneapolis, MN.
- Targeted Specialities: Endocrinology, Cardiology, Internal Medicine, Urology, Primary Care.
Education
BACHELOR OF SCIENCE - PUBLIC RELATIONS, Political Science
CENTRAL MISSOURI STATE UNIVERSITY
Warrensburg, Missouri08-1993
Skills
- Client relationship building
- Coaching and training
- Talent acquisition
- Team development strategies
- Sales presentation skills
- Sales leadership
- Strategic planning
- Sales strategies
- Product sales
- Key account management
- Sales presentations
- Goal setting
- Sales expertise
- Team development
- National sales strategy
- Team collaboration
- Effective communication
- Problem solving
- Solution selling
- Contract negotiations
- Strategy management
- Training and coaching
- Recruitment and selection
- Account retention
- Trend analysis
- Salesforce software
- Lead generation
Volunteer Experience
- Planned volunteer appreciation events, ordered gifts, and coordinated other ways to thank volunteers for service.
- Assisted with event planning activities by coordinating logistics associated with recruiting volunteers for specific tasks or assignments.
- Established regular communication with volunteers to set schedules and track activity.
- Utilized social media platforms as an effective tool for promoting volunteer events or programs within the community.
- Built and maintained strong volunteer program by recruiting, training and retaining volunteers.
References
References available upon request
Professional Development
- Miller Heiman Sales Training
- Sandler Sales Training
- Spin Selling
- Integrity Selling
- Challenger Sales
- Sales Coaching and Training
Timeline
National Sales Manager
EYEXY, Inc
01.2025 - Current
Medical Device Regional Account Specialist
Zeavision Holdings-EyePromise
01.2014 - 01.2021
Owner: Business, Sales and Life Coach
Cundiff & Associates
01.2010 - 01.2014
Neuroscience/Biotech Specialist
Accera, Inc.
01.2009 - 01.2010
Vice President, Corporate Training and Development
Coffman Group
01.2008 - 01.2010
Medical Device Sales Specialist
Zeavision, LLC
01.2006 - 01.2008
Professional Sales Representative
Abbott Labs
01.2005 - 01.2006
Professional Sales Representative
Glaxo Smith Kline
01.2003 - 01.2005
BACHELOR OF SCIENCE - PUBLIC RELATIONS, Political Science
CENTRAL MISSOURI STATE UNIVERSITY