Tamara Smoot
Director Of Marketing
Montgomery,AL
Summary
Innovative professional skilled in creating and implementing marketing strategies, executing budgeting plans and utilizing market research to identify customer needs. Demonstrated ability in increasing brand visibility and market share. Possesses excellent communication and customer service skills. Program proficiencies include:
- Hootsuite
- Google Analytics & Keyword Planner
- HubSpot
- SEMRush
- Copywriting
- Canva
- MailChimp
- Constant Contact
- Digital Advertising
- Social Media Campaigns
Overview
5
5
years of professional experience
Work History
Director of Marketing & Social Media
Triton Performance Apparel
Montgomery, AL
06.2023 - Current
- Led planning and execution of impactful paid social media campaigns, focusing on precise audience targeting and strategic budget allocation to drive engagement and conversion rates
- Implemented strategies that resulted in 15% improvement in email deliverability, ensuring that campaigns reached intended audience effectively
- Set and monitored key growth KPIs, consistently meeting or exceeding targets, and reported results to team, contributing to aligned and focused growth strategy
- Built and managed email marketing automation workflows, increasing engagement by 25% and driving 20% improvement in conversion rates
- Cultivated strong relationships with industry influencers and media outlets, securing positive coverage and maximizing brand exposure.
- Spearheaded digital marketing efforts, including website redesign and social media strategy, driving significant growth in online traffic and conversions.
- Championed adoption of cutting-edge marketing technologies within organization, driving greater efficiency and improved results across all campaigns.
- Conducted market research to inform decision-making and ensure alignment with target audiences'' needs and preferences.
- Oversaw rebranding efforts that resulted in enhanced corporate identity and improved brand perception among stakeholders.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
Digital Marketing Director
BellaKing
Montgomery, AL
12.2018 - Current
- Implemented segmentation strategies resulting in 25% improvement in targeted messaging effectiveness, leading to higher conversion rates
- Collaborated with cross-functional teams to ensure consistent messaging and campaign execution across all channels, reinforcing brand image and improving overall campaign effectiveness
- Worked closely with Sales and Operations to align marketing with business strategies, increasing market share by 12%
- Monitored Voice of Customer program, leveraging insights to enhance customer engagement
- Utilized data-driven insights to refine targeting strategies and improve overall campaign performance.
- Implemented A/B testing methodologies to optimize conversion rates on key website elements such as CTAs, images, and headlines.
- Managed digital advertising budgets, ensuring efficient allocation of resources for optimal ROI.
- Implemented effective PPC campaigns, driving significant increases in traffic and conversions.
- Directed traffic growth strategies, SEO, content distribution, email marketing, and trackbacks.
Process Improvement Manager (contract)
Atlanta Humane Society
Atlanta, GA
04.2021 - 09.2021
- Drive continuous process improvement by identifying and eliminating waste within organization, applying Lean Six Sigma principles and methodology
- Conduct internal audits utilizing ISO 9001 Certified Lead Auditor and process management systems
- Facilitate core training on process design and strategic transformation initiatives and lead process audits
- Develop and recommend solutions or innovative ideas to increase/improve effectiveness.
- Improved customer satisfaction rates, addressing pain points in service delivery processes.
- Developed performance metrics that accurately reflected desired outcomes of process improvement initiatives, enabling ongoing monitoring and adjustments as needed
- Conducted root cause analyses to pinpoint underlying issues affecting workflow efficiency and effectiveness
- Championed change management efforts, driving organizational buy-in for newly implemented processes and systems
- Reduced operational costs with implementation of Lean Six Sigma methodologies
Process Improvement Specialist (Contract)
Anniston Army Depot
Anniston, AL
04.2020 - 04.2021
- Reduced set-up time by 50% for each setup
- Used analytical and business process management to develop full-scale project plans to improve process operations
- Reduced operational costs with identification and elimination of redundant tasks and inefficient processes.
- Evaluated emerging technologies for potential integration into business operations, maximizing overall effectiveness and minimizing resource waste.
- Conducted root cause analysis to diagnose issues in existing processes, enabling targeted improvements for maximum impact.
- Streamlined workflow for increased productivity through thorough analysis and optimization of procedures.
- Implemented automation tools where appropriate, freeing up valuable employee time spent on low-value tasks.
Education
MBA -
University of Alabama
Tuscaloosa, ALBachelor of Science -
University of West Alabama
Livingston, ALCertifications
Skills
Content Strategy
undefinedWebsites
Affiliations
- Co-Founder, Dream Deferred Scholarship
- Member, National Association of Women MBAs
Timeline
Director of Marketing & Social Media
Triton Performance Apparel
06.2023 - Current
Process Improvement Manager (contract)
Atlanta Humane Society
04.2021 - 09.2021
Process Improvement Specialist (Contract)
Anniston Army Depot
04.2020 - 04.2021
Digital Marketing Director
BellaKing
12.2018 - Current
MBA -
University of Alabama
Bachelor of Science -
University of West Alabama
Certifications
Similar Profiles
MUSSIE GIDEYMUSSIE GIDEY
Warehouse Associate at Stormtech Performance ApparelWarehouse Associate at Stormtech Performance Apparel
Jamie StoneJamie Stone
SALES MANAGER at Stormtech Performance ApparelSALES MANAGER at Stormtech Performance Apparel
RAYMUND SANTOSRAYMUND SANTOS
WAREHOUSE ASSOCIATE at STORMTECH PERFORMANCE APPARELWAREHOUSE ASSOCIATE at STORMTECH PERFORMANCE APPAREL