Summary
Overview
Work History
Education
Skills
Certification
Timeline
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Tamara Ward

Lakewood Ranch,FL

Summary

Dynamic business consultant with over 25 years of experience at Camping World Holdings, specializing in strategic planning and relationship building. Proven track record in driving growth through innovative marketing strategies and effective project management, enhancing brand visibility and customer engagement. Adept at fostering collaboration and mentoring teams to achieve organizational objectives.

Knowledgeable [Desired Position] with proven track record of successfully managing and growing business. Leveraged strategic planning and operational expertise to enhance productivity and drive profitability. Demonstrated ability to lead cross-functional teams and implement innovative solutions.

Business professional prepared for this role, bringing wealth of experience in strategic planning and operational management. Delivered impactful results through effective leadership and resource optimization. Focused on fostering team collaboration and achieving exceptional outcomes with adaptability and reliability. Skilled in financial management, strategic growth, and customer relations.

Professional with deep expertise and readiness for leadership. Proven track record in driving business growth and operational efficiency. Strong focus on team collaboration and delivering impactful results. Known for reliability, adaptability, strategic vision, and effective problem-solving. Skilled in business management, financial planning, and customer relations.

Overview

36
36
years of professional experience
1
1
Certification

Work History

Owner

Ward Solutions, LLC
02.2024 - Current


  • Business consultant with expertise in marketing and managment.
  • 25+ years working with Fortune 500 companies building business in both consumer and brand marketing.


Senior Advisor

Camping World Holdings
01.2023 - 11.2024
  • Mentored internal and external partners to enhance growth and professional development.
  • Provided brand expertise and historical reference to support legal.
  • Provided knowledge transfer on historical business practices and relationships for Camping World and its' vendors and partners.

Senior Marketing Strategy Consultant

Beyond, Inc.
02.2024 - 08.2024
  • Presented findings from data-driven analyses to senior leadership, guiding strategic planning initiatives for long-term business growth.
  • Managed relationships with external vendors, ensuring timely delivery of high-quality services within budget constraints.
  • Collaborated with cross-functional teams to develop integrated marketing campaigns that drove sales growth.
  • Streamlined internal processes for improved efficiency in strategy development and execution.
  • Negotiated partnerships with industry influencers to expand reach and drive engagement among new customer segments.

Chief Operating Officer

Camping World Holdings Inc.
12.2019 - 12.2022
  • Mentored team members by sharing knowledge, offering guidance, and providing constructive feedback; fostering a culture of continuous learning and development within the organization.
  • Negotiated contracts and agreements to secure favorable terms and maximize profits.
  • Negotiated favorable vendor contracts for cost-effective procurement solutions that supported business growth objectives.
  • Championed the adoption of new technology solutions to streamline operations, automate manual tasks, and improve overall efficiency levels.
  • Formulated strategic plans aligning with overall company vision; setting achievable short and long-term goals to drive growth and profitability.
  • Oversaw day-to-day operations across multiple departments, ensuring timely delivery of projects and streamlined workflows.
  • Guided teams through periods of significant change by providing clear communication and decisive leadership during transitions.

Executive Vice President of Corporate Development

Camping World Holdings Inc.
11.2017 - 12.2019
  • Achieved company growth by implementing strategic initiatives and fostering collaboration across departments.
  • Implemented cost-saving measures through careful financial analysis and budget management, positively impacting overall profitability.
  • Spearheaded organizational change management efforts, leading to enhanced employee engagement and productivity.
  • Established a clear vision for organizational growth while developing actionable plans to achieve both short-term and long-term objectives.
  • Developed strong relationships with key industry partners, resulting in mutually beneficial business opportunities.
  • Expanded market share through targeted customer acquisition campaigns and strategic partnerships with key industry influencers.
  • Led cross-functional teams in executing large-scale projects on time and within budget constraints, contributing to overall company success.
  • Provided executive leadership during mergers and acquisitions, ensuring seamless integration while maintaining operational excellence.

Chief Marketing Officer

Camping World Holdings Inc.
05.2011 - 10.2017
  • Managed branding campaigns and event marketing initiatives in print, video, web and social media.
  • Led product launch campaigns, ensuring timely delivery and strong market presence upon release.
  • Developed and implemented B2B marketing strategy and overall communication plans to produce long-term partners.
  • Streamlined internal communication channels, fostering collaboration among various departments within the organization.
  • Collaborated with executive leadership to develop long-term business goals aligned with overarching company objectives.
  • Coordinated teams of design and implementation professionals to manage all project objectives.
  • Implemented data-driven decision-making processes, enhancing overall marketing effectiveness and ROI.
  • Enhanced customer engagement, creating compelling content across multiple platforms.
  • Increased brand awareness by developing and implementing comprehensive marketing strategies.
  • Negotiated advertising and commercial sponsorship contracts to save company money.
  • Oversaw account budgets, internal billings and monthly P&L to achieve financial goals.
  • Increased consumer retention by reactivating dormant consumers through retention campaigns.
  • Championed customer-centric approaches to improve overall satisfaction levels and foster brand loyalty among target audience segments.
  • Established strategic partnerships, expanding market reach and driving revenue growth.
  • Oversaw and guided brand marketing programs to optimize user product experience.

Senior Vice President of Marketing

Camping World Holdings, Inc.
01.2007 - 04.2011
  • Championed the use of advanced analytics tools to gain deep insights into customer behavior patterns driving business growth objectives.
  • Managed cross-functional teams to successfully launch new products and enter untapped markets.
  • Implemented rigorous market research initiatives to identify emerging trends and capitalize on growth opportunities.
  • Devised successful product positioning strategies that resonated with target audiences and increased overall sales performance.
  • Increased brand visibility by executing innovative marketing campaigns and leveraging various channels.
  • Spearheaded the creation of compelling content for promoting products across digital platforms, enhancing online presence.
  • Steered the development of a robust loyalty program fostering long-term customer relationships and elevating lifetime value proposition.
  • Developed data-driven strategies for optimizing customer acquisition, conversion, and retention rates.
  • Directed marketing budget allocation, ensuring maximum return on investment while minimizing expenses.
  • Developed new branding strategies and marketing collateral to foster business development and achieve revenue targets.

Vice President of Marketing

Camping World Holdings Inc.
01.2003 - 12.2008
  • Increased brand awareness by developing and executing comprehensive marketing campaigns.
  • Mentored junior team members, fostering a culture of continuous learning and professional growth within the marketing department.
  • Led cross-functional teams in the development of creative assets for integrated marketing campaigns.
  • Optimized marketing budget allocation to maximize return on investment, prioritizing high-impact initiatives.
  • Spearheaded initiatives to refine target audience segmentation, resulting in more tailored messaging and increased conversion rates.

Marketing Manager/Director

Camping World Holdings Inc.
04.1989 - 12.2002
  • Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
  • Analyzed market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness.
  • Implemented data-driven marketing strategies, utilizing analytics tools to track campaign success and refine tactics as needed.
  • Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels.

Education

Bachelor of Science - Marketing

Western Kentucky University
Bowling Green, KY
05-1990

Skills

  • Customer relations
  • Small business operations
  • Relationship building
  • Verbal and written communication
  • Project management
  • Strategic planning
  • Marketing

Certification

Certified Strategic Planner by the American Management Association


Timeline

Owner

Ward Solutions, LLC
02.2024 - Current

Senior Marketing Strategy Consultant

Beyond, Inc.
02.2024 - 08.2024

Senior Advisor

Camping World Holdings
01.2023 - 11.2024

Chief Operating Officer

Camping World Holdings Inc.
12.2019 - 12.2022

Executive Vice President of Corporate Development

Camping World Holdings Inc.
11.2017 - 12.2019

Chief Marketing Officer

Camping World Holdings Inc.
05.2011 - 10.2017

Senior Vice President of Marketing

Camping World Holdings, Inc.
01.2007 - 04.2011

Vice President of Marketing

Camping World Holdings Inc.
01.2003 - 12.2008

Marketing Manager/Director

Camping World Holdings Inc.
04.1989 - 12.2002

Bachelor of Science - Marketing

Western Kentucky University

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