Summary
Overview
Work History
Education
Skills
Additional Information
References
Timeline
Generic

Tamara Snyder

Marketing and Event Manager
Ocala,FL

Summary

2018 To Current, Skilled Marketing and Event Specialist driven to develop successful campaigns through The Harley-Davidson Motor Company and product marketing plans with Staff that satisfy customer's needs and meet demanding objectives. First-rate attention to detail and creative mindset. Prepared to leverage 6 years of marketing and event planning experience to take on a dynamic role, first with War Horse Harley-Davidson, and also Gainesville and Tallahassee Harley-Davidson (Dual Position as Director of Marketing and Events).

Overview

9
9
years of professional experience

Work History

Marketing & Event Manager

War Horse Harley-Davidson
02.2018 - Current
  • Monitor trends in social media, industry, and competitive landscape to create new material.
  • History of teaming up with advertising agencies and outside consultants to develop strategic marketing plans.
  • Tracked various product sales and costs by analyzing and entering sales, business data and expenses.
  • Worked within budget parameters to develop and implement marketing strategies by analyzing key data and consumer demographics.
  • Developed campaigns and specific marketing strategies for clients
  • Teamed with advertising agencies and outside consultants to develop strategic marketing plans.
  • Identified appropriate marketing channels and target customers for campaigns
  • Created documentation outlining research findings for use by project managers, customers, and other marketing staff to make accurate decisions about future plans

Director of Marketing and Events

Gainesville Tallahassee Harley-Davidson
01.2021 - 11.2021
  • Dual Dealership Director of Marketing and Events
  • Plan and execute marketing strategies along with events that incorporate community and local riding clubs
  • Control of all advertising, promotional publications, radio commercials, PSAS, and public relations , social media including FB, Websites, and Insta
  • Conduct marketing research activities and analysis to establish data management and improve marketing efforts
  • Supervised platforms such as PSM, along with in source programs that record inbound calls to dealership

Motorclothes Associate

Harley-Davidson Of Ocala
02.2015 - 01.2016
  • Assisted customers with selecting the appropriate items and accessories based on their individual riding needs.
  • Cleaned, closed, and secured store at end of shift.
  • Restocked Motor Company and Aftermarket Product while organizing displays in alignment with merchandising standards.
  • Managed efficient cash register operations.
  • Maintained up-to-date knowledge of store sales, payment policies and security standards.
  • Worked to meet or exceed special targets for credit card applications, special donations and specific product promotions.

Education

Med Tech - Medical

Rasmussen College Ocala
Ocala, FL
05.2017

Business And Legal

CFCC
Ocala, FL
04.2009

Medical

Marion County Technical College
Ocala, FL
01.1999

Skills

  • Vendor Management
  • Venue Selection For Offsite Events
  • Organize events and motorcycle rides within dealership that include HDMC along with charity, non profit organizations, and local riding clubs
  • Contract Administration
  • Financial Responsibility of record documents, payment, upkeep of current tax information, and production of purchase orders
  • Follow up on Website, FB, Social Media and outsource Central Florida Sites regarding upcoming events and promos for dealership
  • Radio buys and PSAS
  • Schedule monthly promos within each department, depending on needs and expectations of what goals need to be reached to better department at that time
  • Contact customers via text blast, mailing lists, and email to ensure follow up with current events and promotions

Additional Information

Experience in:

*Quickbooks

*Monday.com

*Microsoft Excel Reports Financial and Event Recap Comparison

*Agora

*Dealer Spike

*Dealer Inspire

*HD-Net

*MAP Compliance Protocol and Approval

*Contracting Agreements-COI - AI- SP-W9-Proof of additional required Ins.

*Canva

*Constant Contact

*Catalyst



References

Todd Spain-Former General Manager at War Horse Harley-Davidson 2019-2022. #407-963-8134 Years Known 5.

Kristen Oldenburg-Finance Manager at Gainesville Harley-Davidson 2019 to Current #708-473-6712 Years Known 8.

Robert Hegarty-Bikini Coast Int. LLC #770-825-2481 Years Known 6. 


Timeline

Director of Marketing and Events

Gainesville Tallahassee Harley-Davidson
01.2021 - 11.2021

Marketing & Event Manager

War Horse Harley-Davidson
02.2018 - Current

Motorclothes Associate

Harley-Davidson Of Ocala
02.2015 - 01.2016

Med Tech - Medical

Rasmussen College Ocala

Business And Legal

CFCC

Medical

Marion County Technical College

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Tamara SnyderMarketing and Event Manager