Tamarik Hollins-Passmore
Phoenix,AZ
Summary
Dynamic Junior Brand Strategist at Green Rubino with expertise in Google Analytics and a proven ability to drive brand growth through data-driven insights. Skilled in developing impactful brand strategies and fostering customer loyalty, I excel in cross-functional collaboration and delivering actionable recommendations that enhance marketing effectiveness.
Overview
3
3
years of professional experience
Work History
Junior Brand Strategist
Green Rubino
Seattle (Remote)
05.2023 - Current
- Conducted market research and competitor analysis to understand industry trends, customer behavior, and target audience
- Developed and defined the brand's mission, vision, core values, and unique selling points
- Created and refined brand positioning statements and key messaging for clarity and consistency across all channels
- Collaborated with creative teams to ensure brand identity was reflected in visual elements (logo, design, packaging) and messaging
- Developed and executed long-term branding strategies aligned with business goals and objectives
- Planned and implemented brand awareness campaigns to drive visibility and growth in key markets
- Monitored brand performance using analytics, customer feedback, and market insights to optimize strategies
- Fostered customer loyalty and enhanced brand engagement through consistent and positive brand experiences
- Provided cross-functional guidance to marketing, sales, product, and PR teams for brand alignment and execution
- Prepared and presented reports on brand performance, campaign results, and strategic recommendations to senior leadership
Student Marketing Analyst
Washington State University
Pullman, WA
01.2022 - 05.2023
- Collected and analyzed marketing data from various sources, including website analytics, search engine optimization, social media, communications, paid media, and CRM systems
- Tracked and measured the effectiveness of marketing campaigns and digital environments, including ROI, conversion rates, and other key performance indicators
- Developed comprehensive reports and presentations that summarize marketing performance, highlight key trends, and provide actionable recommendations to improve effectiveness of campaigns and digital environments
- Collaborated with marketing team members to optimize marketing campaigns based on data-driven insights
- Created dashboards and reports to communicate complex data insights to stakeholders
Education
Washington State University - Strategic Communications, Public Relations
Washington State University
Pullman, WashingtonSkills
- Google Analytics
- Tableau
- Adobe Creative Suite
- Canva
- Excel
- Google Keyword Planner
- Google Data Studio
Timeline
Junior Brand Strategist
Green Rubino
05.2023 - Current
Student Marketing Analyst
Washington State University
01.2022 - 05.2023
Washington State University - Strategic Communications, Public Relations
Washington State University
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