Tamera King

Manages a global team of nine data analysts, project managers, and operations specialists, ensuring efficient and effective execution of customer data and marketing processes and programs through the streamlined process optimization and focusing on business outcomes. Our goal is to improve project tracking, stakeholder communication, program prioritization, and delivery outcomes.

Responsibilities include:

• Create and execute intake and program prioritization guidelines using JIRA and Confluence, which improved project delivery time by 20% and improved stakeholder alignment.
• Develop and manage the Confluence and SharePoint knowledge base of all completed projects, ensuring clear documentation of deliverables for stakeholders.
• Draft and implement a standard operating procedure (SOP) for all projects, covering the entire workflow from intake to measuring business outcomes. This results in an increase in the number of projects the team could manage, while providing a clear path for moving projects from "transform the business" to "run the business".
• Identify opportunities for process automation to improve operational efficiency and delivery effectiveness.
• Create and manage weekly balanced management scorecards (BMS) to track progress on key performance indicators (KPIs) and prioritize program status.
• Deliver quarterly business reviews to program leadership, analyzing delivery performance against strategic priorities.
• Led cross-functional teams to achieve project milestones and deliver high-quality results.

Managed a global team of nine data analysts, dedicated to consumer and small business markets. The team focused on identifying areas to improve buyer base growth, expand marketability, and enhance data quality for phone, email, and direct mail campaigns.

Responsibilities included:

• Engaged with field marketing stakeholders to understand drivers and data challenges that impacted business outcomes pertaining to buyer base growth and expanding the total addressable market
• Gathered and executed on actionable insights to improve data quality and delivery for campaign execution
• Identified, assessed, and planned to address team skills gaps to better prepare for strategic marketing initiatives
• Collaborated with cross-functional teams across marketing and IT to communicate root cause analysis and coordinate remediation of data quality and availability issues
• Created and managed intake process using JIRA to track, prioritize, and report progress on requests made by business stakeholders
• Defined key performance metrics for leadership decision making regarding hiring to meet demand
• Developed and implemented a team skills assessment matrix, identifying knowledge gaps crucial for supporting business stakeholder roadmap initiatives
• This led to the creation of targeted development plans in project management, Python coding, and communications skills, ultimately shrinking the skills gap by 30% within 18 months.

Primarily responsible for driving the development of the marketing preference management product and security requirements within the Dell enterprise marketing database. I was directly accountable to both business stakeholders and development teams.

• As the product owner, I was responsible for defining the work that needed to be completed and prioritizing that work effectively
• I held myself accountable for understanding what the project was expected to deliver and why each element was important
• I also served as the primary point of contact for stakeholders, acting as their expert guide as the team carried out the project
• In this role, I played a crucial role in delivering business value for Agile initiatives by ensuring that the work aligned with both project and business objectives, while conducting sprint planning and managing development timelines.

Responsible for the development, execution, and management of the internal corporate intranet and community portal for 140K+ Dell team members. This included working with cross-functional teams in Communications, IT, HR, Marketing, and Learning. In addition, provided guidance and support for the migration of the legacy EMC external community to the new Dell external community.

Responsibilities included:

• Defined and executed a vision for the next-generation user experience for internal and external community programs leveraging the Jive, Confluence, and SharePoint platforms.
• Developed program governance around intake processes, enablement, data management, administration, and compliance for user-generated content.
• Development of a seamless experience for users across digital properties owned by Dell, Dell EMC, and Dell Technologies through shared search and global common navigation.
• Ensured the user experience of the community platform conforms to Dell brand standards and guidelines.

Responsible for the adoption, content, and engagement strategies of internal and external communities. Tasked with creating a thriving intranet and internal community that supported messaging for the Hyperconverged Solutions business unit leadership and product management teams.

Responsibilities included:

• Redesigned of internal community with a refreshed user experience and information architecture -Created enablement programs to drive user adoption and engagement of the internal, partners, and support communities.
• Developed editorial calendar and content curation guidelines to drive employee awareness around internal communications messaging.
• Aligned community messaging to EMC corporate communications calendar, optimizing the impact of product launches, global news, and events.
• Established community KPI dashboard highlighting user adoption, engagement, content creation, and community health analytics to inform executives and stakeholders about messaging impact.
• Defined and identify use cases for development for new communities.
• Organized regular community events, fostering a sense of belonging among members and promoting networking opportunities.

Managed a team that was responsible for efforts to increase web traffic and social media engagement by leading the launch of a new corporate website, brand community, and social media strategy. This included the creation of content conversion optimization strategies using WordPress CMS for web development, social reach/influence programs, launch of a new support community, and search engine marketing.

Responsibilities included:

• Developed and launched application and engagement programs for a new external brand and support community.
• Developed and launched new mobile responsive website using WordPress.
• Program development using social media to drive customer participation in events and product launches.
• Creation and delivery of social media guidelines and code of conduct for employee enablement.
• Implementation and administration of social media engagement dashboards -Execution of a search engine optimization strategy.