Dynamic and results-oriented MBA professional with more than 20 years of diverse real estate experience. Native Floridian. Licensed Real Estate broker with New Home Sales and Development Sales experience. Real Estate Sales leader who excels in sales, marketing, training, and procedure administration. Mentored under Jeff Shore, Mike Ferry &Tom Ferry. Highly experienced and successful branch manager with a proven track record of increasing sales, customer satisfaction, and customer loyalty. Experienced in developing and leading highly effective teams, as well as creating and executing strategic plans. Committed to delivering exceptional customer service and achieving corporate objectives.
Overview
20
20
years of professional experience
Work History
Managing Broker/Branch Manager
BERKSHIRE HATHAWAY HOMESERVICES FL REALTY
Parkland, FL
07.2021 - Current
Recruit, train and manage agents for office in Coral Springs/Parkland
220M Volume, 53 Sales Associates, $8.4M GCI
Increased agent average sales price from $546,000 to $789,000
Launched and created a company-wide onboarding guide and training schedule for sales associates
Productivity Coach for new FOREVER AGENT PLATFORM
Managed Social Media pages for office
Organized charity and school events to generate community brand awareness.
Director of Sales
ONE SOTHEBY'S INTERNATIONAL REALTY
Boca Raton, FL
07.2020 - 07.2021
Director of Sales for Royal Palm Residences (New Development)- Boca Raton, FL
Achieved regional sales targets through effective territory management and relationship building with key realtors.
Streamlined sales processes by identifying inefficiencies, implementing new tools, and providing training to the team.
New Home Sales Consultant
PULTE GROUP
Nashville, TN
10.2019 - 06.2020
Conduct sales of new homes and establish qualifications
Exceeded quarterly sales goals in very challenging community
Maintain contact with prospective buyers and current buyers as well as establishing relationships with the brokerage community
Greet visitors at model home, enter registration information, identify needs, and assess interest in the community
Routinely research and analyze competition to sell more effectively
Business Consultant/Regional Territory Brand Ambassador
COLDWELL BANKER C/O ANYWHERE REAL ESTATE
Madison, NJ (Remote)
08.2016 - 03.2018
Covering TN, KY & IN
Work directly with franchise owners as Coldwell Banker's primary liaison in the field
Responsible for brand training to franchise brokers/owners/agents
B2B Sales working with Brokers to identify M&A opportunities
On-board and train new agents, in region, on brand awareness, key brand marketing and sales techniques
Assist franchise owners in increasing PPP/PAP and Recruiting new talent
#1 in region for recruiting new talent
Conducted quarterly in-person meetings with franchise owners
Organized regional events such as workshops or seminars which helped promote brand recognition
Prepared detailed reports on performance metrics and results for senior management review, showing reporting proficiency.
Established strong client relationships through excellent communication and negotiation skills to secure long-term contracts.
New Home Sales Consultant & Broker of Record
LENNAR HOMES
Nashville, TN
07.2015 - 08.2016
Increased sales by 140% in first 6 months
Averaged 8-10 Sales per month
Managed entire sales/design process
Procured Sale, Floor plan selections with structural options, interior, and exterior design selections
Developed corporate relocation incentives with local companies in the region
Procure general brokerage relationships to become the preferred home builder for the realtor community
Manage and develop marketing programs and materials such as advertising and promotional programs to build customer awareness for new developments
Achieved quarterly and annual sales goals by acquiring new customers
Advised clients regarding accounts, pricing schedules, and financing options
Performed market research to identify competitive analysis
Attended trade shows, conferences, and other industry events to build brand awareness.
New Home Sales Consultant
D.R. HORTON HOMES
Nashville, TN
07.2014 - 07.2015
Ranked #1 in sales
Ranked #1 in conversion rate
Division Quarterly Sales Winner
Scored 100% on mystery/video shop
Assisted with creating and streamlining the Design Center/Construction process through local corporate agreements
Strategically led buyers through sales process, design studio choices, selections and closing expectations
Enticed customers with sales and promotions to boost sales
Built relationships with brokerage community by hosting events and sales meetings
Cultivated relationships with new and existing customers to drive sales
Conducted regular price comparisons between competitors to maintain competitive pricing structures
Introduced promotions and sale opportunities, enticing customers.
Sales Manager/Broker Associate (Florida)
SOTHEBY'S INTERNATIONAL REALTY
Miami Beach, FL And Boca Raton, FL
03.2004 - 01.2014
Also worked with Sotheby's July 2020-July 2021
Covering Dade, Broward and Palm Beach Counties
Responsible for sales professional scheduling and interviewing
Collaborated with developers and architects to create/design floorplans, interior design selections and marketing plans
$36M in average annual revenue
Floorplan evaluation
Pricing evaluation for start-up developments
On-boarded and trained on-site sales consultants
Top producer for 8 consecutive years
Independently introduced sales and marketing strategies that resulted in immediate ASP and PPP increase selling out all developments 100%
ASP increased from $1,200,000 to $1,450,000
Per Person Productivity increased from 27% to 39%
Responsible for recruiting, coaching and performance monitoring of sales professionals
Ability to direct the team's focus, meet and exceed goals, motivate, and help create training programs
#1 in Sales for development division
Orchestrate modeling, forecasting, and comparable area analysis for developers
Evaluate investment opportunities for foreign investors, such as ROI initiatives and IRR yields and cash on cash returns
Sold over $620M in total sales throughout tenure
Performed market research activities by monitoring competitor activity or gathering consumer insights
Conducted regular meetings with staff to discuss progress towards goals and objectives.
Education
Master of Business Administration (MBA) -
St. Thomas University
Bachelor of Science -
University of Maryland
Skills
Marketing Management
Social Media Management
Financial Management
Customer Support
Development Sales
CMA Research & Analysis
Forecasting
Client Relations
Strategic Planning
Financial Analysis
Staff Supervision, Training and Management
Sales Expertise
Competitor Tracking
Training and Development
Certifications and Licenses
Real Estate Broker License (Florida & Tennessee)
Real Estate Instructors License
Certified New Home Specialist
Luxury Home Specialist Certification
Additional Information
Trained and on-boarded sales professionals to increase PAP from 22% to 38% (#agents/#sides). Recruited, Interviewed, hired, and trained sales professionals for multiple developers & builders including KOR Hotel Group, Pulte, D.R. Horton, Kolter, Lennar, Related Group, Zaha Hadid and many more. Increased average sales of communities from 4/month to 6/month. Exceeded monthly goals by 125%. Achieved Top producer status for 8 years, from 2006-2014. Implemented and monitored Agent incentive program. Established key business partnerships with corporate relocation which increased sales by 41% in 2018.
Regional Sales Consultant & Managing Broker at Swoop Scoop * Care to Stay Home * JMG * Rogue Real Estate * DR Horton * Spokane Weight-Loss * Realty One Group * Berkshire HathawayRegional Sales Consultant & Managing Broker at Swoop Scoop * Care to Stay Home * JMG * Rogue Real Estate * DR Horton * Spokane Weight-Loss * Realty One Group * Berkshire Hathaway