Tami Herrold

A strategic partner in designing, planning, and executing industry-leading conferences and training events that inspire, educate, and elevate the brand experience.

• Developed and executed the comprehensive event strategy for two large-scale annual conferences (500-600 attendees each), quarterly owners' meetings, and monthly training sessions, ensuring each event exceeded organizational goals.
• Mastered the art of negotiation, securing venues, keynote speakers, and event vendors while delivering significant cost savings to the organization.
• Drove record-breaking sponsorship success, skyrocketing revenue from $305K in 2023 to $565K in 2024, exceeding all projections.
• Led cross-functional teams of 60+ in executing seamless event operations, ensuring every detail—from catering and AV to attendee experience and branding—was flawlessly managed.
• Enhanced attendee engagement through personalized experiences, cutting-edge technology, and creative activations that elevated networking and learning opportunities.

A trusted leader in managing the daily operations of a thriving, community-focused church, ensuring seamless administration, impactful events, and exceptional member engagement.

• Planned and executed a variety of church-wide events, including holiday services, fundraising initiatives, community outreach programs, and volunteer appreciation events, drawing hundreds of attendees
• Designed and managed internal processes to improve efficiency in communications, scheduling, and member services, creating a more organized and responsive environment
• Oversaw financial operations, including budgeting, bookkeeping, and donation tracking, ensuring transparency and responsible stewardship of church funds

A visionary leader in planning and executing high-impact corporate events that strengthened Humana’s brand, fostered engagement, and delivered exceptional, results-driven experiences.

• Led the end-to-end planning, execution, and post-event evaluation of national conferences, leadership summits, and incentive programs, ensuring seamless execution and measurable success.
• Managed the full spectrum of event planning, from initial concept to final execution, ensuring all programs were delivered on time, within budget, and beyond expectations.
• Led high-stakes negotiations for venue contracts, securing premium concessions and cost-saving agreements that maximized event value while keeping budgets lean.
• Directed the RFP process and site selection for national and regional events, handpicking prestigious venues that aligned with the company’s vision and standards of excellence.
• Managed event logistics with meticulous attention to detail, overseeing catering, audiovisual production, transportation, branding, and décor, delivering seamless, polished, and exceptionally memorable experiences that aligned with event goals and exceeded attendee expectations.
• Managed a $5M+ annual event budget, balancing financial efficiency with top-tier quality, ensuring every dollar was maximized for the greatest impact.
• Utilized Cvent for streamlined event registration and attendee engagement.

A driving force behind high-profile corporate events, ensuring flawless execution of CEO, Board, and Senior Leadership meetings, as well as prestigious incentive trips and distributor engagements.

• Managed every facet of event planning from initial vision to final execution, delivering experiences that were seamless, immersive, and strategically aligned with Brown-Forman’s brand and business objectives.
• Led the planning and execution of elite executive events, including the Annual Sales Incentive Trip, Distributor Homeplace Visits, and high-profile Board Meetings both domestically and internationally.
• Curated unforgettable VIP experiences, crafting high-touch agendas featuring exclusive venues, world-class entertainment, and immersive brand experiences, strengthening relationships with key stakeholders.
• Oversaw complex, large-scale event logistics, including luxury accommodations, private transportation, tailored catering, and high-production audiovisual elements, ensuring seamless execution.
• Negotiated premium contracts and vendor partnerships, securing exclusive concessions and cost-saving deals that maximized event budgets while maintaining the highest quality standards.
• Delivered world-class hospitality experiences for top executives and clients at iconic events such as the Kentucky Derby, Pebble Beach Golf Resort, and Grand Cayman retreats, reinforcing Brown-Forman’s legacy of excellence.
• Managed multi-million-dollar budgets with a meticulous approach, ensuring cost efficiency without compromising the premium event experience.

Played a pivotal role in elevating the guest experience and delivering exceptional event planning services at one of the city’s premier venues.

• Managed large-scale corporate events, weddings, and association meetings, handling all logistics from contract negotiations to on-site execution.
• Coordinated hotel accommodation for up to 600 rooms and events ranging from 10 to 5,000 attendees.
• Developed innovative event solutions, ensuring seamless collaboration between clients and in-house teams.