Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Generic
Tami Ringler

Tami Ringler

Farmington,AR

Summary

With 17 years in CPG management, I currently lead Shopper Marketing strategies at Mars United for top retailers like Walmart, Sam's Club, and Costco. Certified in Retail Media and Creative Partnership from Walmart Connect, I drive strategic leadership to enhance clients' Omni-Channel presence. My success stems from building strong relationships and fostering a collaborative, productive work environment.

Overview

11
11
years of professional experience

Work History

Sr. Director, Customer Development

The Mars Agency
12.2022 - Current
  • Drive strategy, planning, and exceptional performance against Walmart, Club, and Grocery channels, as measured against major KPIs and goals; monitor trends proactively identify risks and opportunities.
  • Worked hand and hand with Walmart Media Connect to launch a custom curated retailer-specific led 1W tentpole via my client's fem care brand portfolio. This program's mid-campaign results showed a 41% increase in new buyers and $663K of traceable sales driven by WMC onsite media alone.
  • Responsible for facilitating monthly, quarterly, and yearly thought leadership presentations that are presented to our clients as added value.
  • Manage an eight-person team, across eight retailers, working in conjunction with People & Culture to facilitate teamwork and ensure personal and professional growth for each teammate.
  • Responsible for tfinancial management of shopper dollars, including client forecasting/projections, budgets, and billing.
  • Curate key marketing presentations for JBP, Line Review, and Top to Top meetings at Walmart and Sam's.
  • Responsible for identifying incremental scope dollars to grow each business.

Director, Customer Development

The Mars Agency
03.2020 - 12.2022
  • Led strategic development and execution of Sam's Club SanPellegrino Mixers product launch during the height of the pandemic in 2020 via digital platforms. This execution showcased as best-in-class with the Sam's buyer and was an Effie nomination, delivering campaign metrics that topped Augmented Reality benchmarks with over 3k users and an 8.5% engagement return rate.
  • Led the agency team in developing and launching a first-of-its-kind MadeBetter retailer-specific sustainability program for BlueTriton at Walmart. The program achieved unpreceded incremental ROI of $5.95 for onsite Walmart Connect media and incremental sales of over $3MM of our 3rd party offsite ads.
  • Curated a custom 2021 Spring Pure Life campaign for Walmart to reposition the brand with private label and premium shoppers; yielding a $5.38 ROAS and a 13% sales liftcia via Walmart Connect me.
  • Managed and mentored a successful two-person agency team.
  • Curated and owned Shopper Marketing Scope of Work for BlueTriton brands, as well as Nestle USA.
  • Collaborated with clients to help develop Line Review consumer data and plans, as well as JBP brand presentations for the Walmart Marketing Team

Team Unilever Shopper, Account Director

Mirum
06.2017 - 03.2021
  • Managed strategy, planning, and executional initiates for three of Unilever's largest accounts; Sam's Club, Costco, and BJ's across all personal care and food/refreshment brands with a shopper budget of $12+MM.
  • Led strategic development and launched two digital platforms at Sam's Club in health and beauty (HBA) and food categories, both showcased as best-in-class by account for supplier programs, resulting in campaign metrics that topped Unilever email open rate benchmarks 18%, boosted online sales 50%+ , and increased share by more than 4%.
  • Curated a custom Dove Masterbrand BJ's co-op campaign that raised BJ's personal wash category sales 18% ; named Effie Award finalist for this custom platform.
  • Executed a year-long campaign to regain distribution of Nexxus at Costco following delisting, achieving 20%+ POS growth over the prior year after relaunch. Thus, the client and our TUS Club team was awarded the prestigious Unilever President's Award, one of the company's top honors, as a result of theprogram's success.
  • Awarded the 2015 BJ's Wholesale Strategic Marketing Partner of the Year Award for continual strategic support across multiple categories at the account.
  • Managed and mentored a successful three-person agency team.
  • Presented the JWT sought after, Action Hero Award that recognizes individuals within JWT who have gone above and beyond their role in supporting the agencies and client's mission.

Team Unilever Shopper, Marketing Supervisor

Mirum
11.2013 - 06.2017
  • Drove profitability for their business.
  • Elevated the level of work across all Unilever brands in distribution at all three accounts.
  • Worked closely with the Shopper Insights team to develop learning plans that harvest insights needed to develop and execute relevant and targeted shopper marketing programs.
  • Led shopper marketing plans ensuring they were utilizing Shopper Insights in the development of Club Channel executions.

Education

B.S.B.A. in Marketing Management - Marketing Management And Research

Sam M. Walton College of Business, University of Arkansas
Fayetteville, AR
08.2006

Skills

  • Mentor
  • Collaborative Leadership Approach
  • Walmart Retail Media Certified
  • MAP Media Knowledge
  • 3P Contract and Vendor Management
  • JBP and Line Review Experience
  • Proficient in Google Workspace
  • Proficient in OfficeSuite
  • Proficient in Asana
  • Proficient in NetSuite
  • Strategic Planning

Accomplishments

  • Named February 2024 Martian of the Month for outstanding performance and leadership.
  • Spearheaded the 2023 'Own Your Flow' campaign with Walmart Media Connect, driving a 41% increase in new buyers and generating $663K in revenue for my fem care client.
  • Launched SanPellegrino Mixers at Sam's Club in 2020, earning best-in-class recognition and an Effie nomination for surpassing Augmented Reality benchmarks with over 3,000 users and an 8.5% engagement rate.

Timeline

Sr. Director, Customer Development

The Mars Agency
12.2022 - Current

Director, Customer Development

The Mars Agency
03.2020 - 12.2022

Team Unilever Shopper, Account Director

Mirum
06.2017 - 03.2021

Team Unilever Shopper, Marketing Supervisor

Mirum
11.2013 - 06.2017

B.S.B.A. in Marketing Management - Marketing Management And Research

Sam M. Walton College of Business, University of Arkansas

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Tami Ringler