Summary
Overview
Work History
Education
Skills
Websites
Certification
Timeline
Generic

Tamika S. White

Miami,FL

Summary

With 15 years of experience as a creative marketing and product strategist, expertise lies in guiding teams towards purposeful brand building and market adoption. Excels at blending big-picture thinking with tactical execution, collaborating with cross-functional teams to seamlessly bring concepts to life. By steering teams away from the minutiae of the everyday grind, successfully driven impactful results in brand development and market penetration.

Overview

20
20
years of professional experience
1
1
Certification

Work History

Senior Product and Customer Marketing Manager

Semperis
06.2022 - Current
  • Manages 5 cross-functional teams for successful product launches and promotional events.
  • Collaborates closely with sales teams to provide them with marketing support materials, enhancing their success rate in closing deals.
  • Increase customer engagement 30% by developing and implementing targeted marketing campaigns.
  • Improved customer retention rates through personalized email marketing strategies.
  • Optimize website design and user experience, resulting in increased online conversions.
  • Measure marketing program effectiveness via regular monitoring of KPIs.
  • Streamline customer communication processes, resulting in higher attrition levels.

Senior Product Marketing Manager

SolarWinds
02.2020 - 06.2022
  • Guided the development of customer testimonials and case studies showcasing real-world success stories, strengthening brand credibility in the marketplace.
  • Created targeted email campaigns that nurtured leads through the sales funnel, improving conversion rates by 22 %.
  • Collaborated with cross-functional teams to drive product innovation and improve user experience.
  • Evaluated competitive landscape to identify potential threats and devise effective countermeasures, maintaining a leading market position.
  • Developed sales enablement materials that empowered the sales team to close deals more effectively.
  • Streamlined internal processes by implementing project management tools, enhancing team efficiency and productivity.

Senior Product Marketing Manager

AvidXchange
08.2017 - 02.2020
  • Managed 13 product launch events, ensuring successful execution and widespread awareness of new offerings.
  • Performed thorough market research and competitive analysis to understand and effectively communicate product value proposition.
  • Drove marketing initiatives to increase product visibility and market performance.
  • Developed and executed go-to-market plans and facilitated internal organizational readiness.
  • Supported marketing programs and campaigns with content and messaging to drive demand.
  • Planned 9 new product external launch and release while managing cross-functional implementation of plan.

Director of Marketing, Cross-Sell

MetLife
11.2015 - 03.2017
  • Chief marketing and brand strategist for a portfolio of B2C clients
  • Orchestrated demand generation marketing activities across Digital and Direct Mail channels
  • Generating $1M portfolio wide annual revenue stream
  • Drove brand strategy and awareness in both online and offline campaigns

Vice President-Product Manager

Wells Fargo & Company
01.2014 - 12.2015
  • Managed strategy, product position, product bundling, pricing and profitability of new product offerings
  • Responsible for 160 team members cross functionally and $3 million in project expenses to support overall program

Vice President- Program Management

Wells Fargo Advisors
01.2010 - 02.2013
  • Chief product evangelist, setting positioning, messaging, packing & promotion of invoice and procurement solutions to market
  • Determines market fit, product strategy and continuously delivers from concept to market acceptance
  • Manages creative & demand generation teams to ensure success & adoption of products as they go to market

Assistant Vice President-Product Marketing Manager

Wells Fargo Advisors
01.2008 - 02.2009
  • Responsible for overall product management by delivering new products and services
  • Developed target customer segments with specific strategies to carry out a cohesive sales marketing plan

Admissions Officer

Strayer University
01.2007 - 02.2007
  • Responsible for academic and financial advertising of the school’s various programs
  • Collaborated closely with high schools and businesses to recruit new students for new enrollments

Officer-Product Consultant

Wells Fargo
01.2005 - 12.2006
  • Led all marketing support for all Trust distribution to include newsletters, success stories, and quarterly campaigns
  • Recommend strategies to key decision makers to both improve customer retention and identify cross-sell opportunities

Education

Bachelor of Arts - Marketing

American Intercontinental University
12.2007

Skills

  • Strategic Product Planning

  • Strategic Marketing Planning

  • Cross-Channel

  • Marketing Communications

  • Campaign Development

  • Digital Marketing

  • Go to Market Strategy

  • Customer advocacy

  • Social media marketing

  • Product positioning

  • Campaign management

  • Customer segmentation

  • Competitive analysis

  • Customer journey mapping

  • Sales enablement

Certification

Pragmatic Certified

Timeline

Senior Product and Customer Marketing Manager

Semperis
06.2022 - Current

Senior Product Marketing Manager

SolarWinds
02.2020 - 06.2022

Senior Product Marketing Manager

AvidXchange
08.2017 - 02.2020

Director of Marketing, Cross-Sell

MetLife
11.2015 - 03.2017

Vice President-Product Manager

Wells Fargo & Company
01.2014 - 12.2015

Vice President- Program Management

Wells Fargo Advisors
01.2010 - 02.2013

Assistant Vice President-Product Marketing Manager

Wells Fargo Advisors
01.2008 - 02.2009

Admissions Officer

Strayer University
01.2007 - 02.2007

Officer-Product Consultant

Wells Fargo
01.2005 - 12.2006

Bachelor of Arts - Marketing

American Intercontinental University

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Tamika S. White