Tamir White
Summary
Dynamic B2B demand generation leader with 8+ years of experience building and executing integrated marketing campaigns and services go-to-market strategies that produce results. Data-driven decision maker with a passion for daring leadership and teammate development. Frequently serves as catalyst for operational efficiency and process improvement activities.
Overview
9
9
years of professional experience
Work History
Senior Partner Marketing Manager
BigCommerce
03.2022 - Current
- Maximized performance by monitoring daily activities and mentoring team members.
- Developed Co-Marketing sponsorships with Agency and Tech partners to enhance marketing objectives.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
Manager, Demand Generation and Alliances
Insight Enterprises
04.2021 - 03.2022
- Led team of six Marketing Managers responsible for execution of annual $20M marketing budget.
- Responsible for demand generation of Insight's solution offerings for endpoint management, end-user computing, and device lifecycle services.
- Developed new partner integration framework for Microsoft, VMware, Apple, Dell, HPI, and Intel resulting in 80% YoY increase in marketing development funds.
- Oversaw creation of lead handoff strategy to provide sales with higher quality leads, resulting in a 95% sales acceptance rate.
Manager, Partner Marketing - SaaS
Insight Enterprises
03.2019 - 04.2021
- Led and mentored cross-functional team, comprised of a digital strategist, content strategist, and partner strategist to support business goals.
- Achieved $200M services revenue goal in FY19 by launching multi tactic digital marketing and sales enablement campaigns.
- Successfully launched virtual event strategy resulting in over $60M marketing influenced revenue and $6M gross profit.
- Streamlined campaign reporting process that provided consistent reporting for cross-functional teams within PowerBI.
Senior Marketing Campaigns Strategist
Insight Enterprises
01.2017 - 03.2019
- Awarded Marketing Innovator of the Year and Marketing Partner of the Year by Cisco Systems in 2019.
- Led account management, strategy, targeting, and campaign development for 30 Fortune 500 partners.
- Actively pitched co-marketing programs to executive leadership and presented progress during quarterly business reviews.
- Developed on-boarding and training documents for new teammates to establish best practices and advance teammate development.
Senior Marketing Specialist
DHR Operations, LLC
03.2016 - 12.2016
- Led rebrand initiative and launch of new B2B website and custom collateral as well as new system integration of Salesforce and HubSpot.
- Implemented new lead scoring and nurturing workflow that increased lead conversion rate by 75%.
- Administered SEO and SEM tactics that resulted in 97% increase in number of site visits, 270% increase in number of unique users, and 215% increase in page views.
Event Manager
Israel On Campus Coalition
08.2014 - 07.2015
- Devised, implemented and monitored program plans and schedules.
- Relaunched social media profiles, growing social following and presence across Twitter, Facebook, LinkedIn.
- Prepared or edited organizational publications such as employee newsletters or stockholder reports for internal or external audiences.
Education
Bachelor of Arts - Communications, Marketing
California State University - Long Beach
Long Beach, CA05.2015
Skills
- Purpose Driven Leadership
- Coaching and Mentoring
- Demand Generation
- Change Management
- Cross-functional Collaboration
- Budgeting and Allocation
- Sales & Marketing Operations
- Integrated Marketing Campaigns
Timeline
Senior Partner Marketing Manager
BigCommerce
03.2022 - Current
Manager, Demand Generation and Alliances
Insight Enterprises
04.2021 - 03.2022
Manager, Partner Marketing - SaaS
Insight Enterprises
03.2019 - 04.2021
Senior Marketing Campaigns Strategist
Insight Enterprises
01.2017 - 03.2019
Senior Marketing Specialist
DHR Operations, LLC
03.2016 - 12.2016
Event Manager
Israel On Campus Coalition
08.2014 - 07.2015
Bachelor of Arts - Communications, Marketing
California State University - Long Beach
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