Tammi Sikes

With over 25 years of experience in B2B sales within the long-term care industry, I have honed my skills in sales, account management, project management, program and business development, marketing and sales management, start-ups, and integrating programs with customer initiatives. Additionally, I have a proven track record in training, national and regional territory management, and driving revenue growth. My extensive expertise allows me to excel in creating strategic partnerships and delivering exceptional results for clients and organizations.

• Strong ability to assess, identify and conceive innovative strategies; establish objectives, develop, implement a plan of action; create, manage and maintain a productive program and implement marketing programs and corporate initiatives.
• Successfully developed and managed several corporate national accounts for the SW Region; increased revenues by 28%.
• Coordinated, managed and delegated responsibilities for planning conventions, trade shows, sales and training meetings, blitz's, organized displays and managed pre-event, event and post-event agendas at the state, regional and national levels.
• Increased new customer base from 40% to 98% in 13 months while developing a sound reputation for a bankrupt facility; advanced to a corporate position.
• Developed and implemented comprehensive marketing campaigns and programs including product literature, trade show displays, press releases, print ads, newsletters, direct mailings, web site content and e-mail blasts.
• Successfully introduced effective and economical marketing and sales strategies in highly competitive markets resulting in increased customers, selling opportunities and revenue.
• Initiated, developed and rolled-out corporate programs to standardize procedures for new service start-ups and transitions resulting in increased customer satisfaction.
• Trained and supervised facility staff including motivational and team building workshops as well as instructional sales programs for 23 assisted living facilities nationally.
• Launched new company & obtained 18 new rehabilitation service contracts in less than two years with institutional facilities including nursing homes, hospitals, clinics and school systems.
• Served on numerous Employee Advisory and Trade Association Committees.
• Developed and maintained liaison with current customers to gain or maintain satisfaction resulting in revocation of cancellation notices and contract renewals.
• Consistent multimillion dollar producer of new and retained annual revenue.