Tammi Metzler
Omaha,NE
Summary
Innovative marketing professional with expertise in marketing strategy and content creation for various industries. Talented at researching and implementing latest knowledge of marketing and business growth. Excel in communication, teamwork, and adaptability, ensuring successful project execution.
Overview
17
17
years of professional experience
1
1
Certification
Work History
Copywriter Content Specialist
Oriental Trading Company
Omaha, USA
11.2019 - Current
- Write compelling print catalog copy, mailers, emails, social media ads, video scripts, SEO website content, and keyword-enhanced Amazon listings
- Stay up-to-date on effective marketing tactics, resulting in such ROI as a 20% increase in email open rates
- Shape and maintain brand voice and editorial guidelines for both Oriental Trading Company and MindWare, one of its subsidiary companies
- Assist with interviewing, selecting, and onboarding new team members
- Train, mentor, and support new writers by delegating responsibilities, supervising their work, and providing constructive feedback to help them learn and grow
- Assist with developing, budgeting for, promoting, and executing company-wide events as a member of the Diversity & Inclusion committee
- Brainstorm and implement memorable campaign slogans
Owner/Digital Marketing Director
The Write Associate
Omaha, USA
12.2007 - 11.2019
- Designed and implemented digital marketing strategies
- Analyzed marketing campaigns, adjusting as needed to improve ROI
- Tracked marketing performance using data analysis practices such as customer segmentation, website traffic analysis, and A/B testing
- Developed and implemented marketing funnels designed to engage with leads while guiding them through the customer journey
- Built strategic partnerships with entrepreneurs who offered complementary services, helping to expand my reach and connect with new leads
- Developed, oversaw, and optimized SEM and social media advertising campaigns, including creating budgets and monitoring ad effectiveness
- Performed content creation tasks, writing blog posts, marketing emails, video scripts, SEO website content, social media posts, and more
- Set up and taught lead-generating marketing webinars and paid training workshops
Education
Bachelor of Arts - English
University of Nebraska At Omaha
Omaha, NE08-2006
Associate of Liberal Arts -
Metropolitan Community College
Omaha, NE05-2004
Skills
- Consistent Brand Messaging
- Email Marketing
- Content Strategy
- Copywriting
- SEO Principles
- Results-Driven Mindset
- Fast-Paced Environment Adaptability
- Team Collaboration
- Flexibility
- Versatility
- Lifelong Learner
Accomplishments
- Award Nomination 2023 – We Put a HEX on Target+: Dropped everything to write copy for 700 Halloween Express costumes while complying with Target's strict content rules, resulting in increased sales.
- Award Nomination 2022 – Numbers Tell The Story: Optimized 31,000 product titles, resulting in $2M annual sales increase.
- Award Nomination 2021 – Do What Is Right No Matter What: Took on additional tasks, changing workload, and urgent requests while maintaining a positive attitude.
Certification
- Introduction to Event Management
- Grammar & Proofreading
References
References available upon request.
Timeline
Copywriter Content Specialist
Oriental Trading Company
11.2019 - Current
Owner/Digital Marketing Director
The Write Associate
12.2007 - 11.2019
- Introduction to Event Management
- Grammar & Proofreading
Bachelor of Arts - English
University of Nebraska At Omaha
Associate of Liberal Arts -
Metropolitan Community College
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