Summary
Overview
Work History
Education
Skills
Websites
Certification
Honors And Awards
Timeline
Generic

Tammie Kelley

Raleigh,United States

Summary

Results-driven sales expert with a strong focus on customer acquisition and retention. Demonstrated success in increasing revenue through effective sales strategies and relationship management. Proficient in creating and executing marketing plans that align with business objectives. Ready to contribute a high level of energy and dedication to a new sales role.

Overview

23
23
years of professional experience
1
1
Certification

Work History

Senior Sales Consultant

Scholastic
06.2020 - Current
  • Successfully marketed Scholastic Library Processing Services
  • Prospected and managed designated markets to sustain existing business and develop new opportunities.
  • Advised customers on event marketing strategies to boost revenue.
  • Educated clients on leveraging social media for increased visibility and income.
  • Maintained sales documentation in Salesforce/CRM to effectively manage assigned territories.
  • Consistently exceeded revenue targets through strategic planning and execution.
  • Established strong connections with librarians, school personnel, district contacts, and parent organizations through proactive needs assessment
  • Mentored newly hired consultants and support representatives for improved performance.
  • Utilized Microsoft Teams for collaboration and communication within teams.

Lead Field Sales Representative

Scholastic
12.2019 - 06.2020
  • Coordinated management and training of regional Book Fair Support Representatives while fulfilling obligations of Field Sales Representative.

Field Sales Representative

Scholastic
Raleigh, NC
09.2002 - 12.2019
  • Oversaw territory in Raleigh, NC, along with 41 additional surrounding counties to drive sales and revenue and achieve goals.
  • Performed comprehensive evaluations of schools to identify needs and suggest marketing initiatives.
    Raised sales by 50% over company average for assigned schools through strategic recommendations for All for Books program.
  • Conducted and coordinated customer training workshops, leading to a 150% increase in attendance.
    Elevated revenue sales per school by an average of eight percent with targeted training efforts.
  • Developed personalized space plans to optimize book fair layout and setup.
  • Fostered strong customer relationships, leading to new business acquisitions and increased bookings.
  • Utilized CRM data in Salesforce to strategically manage and maintain accounts.

Education

BA - Psychology

University of North Carolina At Chapel Hill
Chapel Hill, NC
05-2001

Public Relations/Communications

Slippery Rock University of Pennsylvania
Slippery Rock, PA

Skills

  • Sales and account management
  • New business development
  • Trade show coordination
  • Advertising and marketing
  • CRM management
  • Social media marketing
  • Customer engagement strategies
  • Team leadership
  • Territory management

Websites

Certification

  • North Carolina Real Estate License, NC Real Estate Commission
  • Ground Security Coordinator for Aviation Industry, Elite Team Logistics, LLC, 07/01/25

Honors And Awards

  • Book of Distinction Nominee, Scholastic, 2018
  • Book of Distinction Winner, Scholastic, 2017
  • Reading Champions Sales Club, Scholastic, 2017
  • Highest Same School Revenue Growth for Teacher Previews at 23%, Scholastic, 2016-17
  • Platinum Member of Sales Performance Club, Scholastic, 2011-12

Timeline

Senior Sales Consultant

Scholastic
06.2020 - Current

Lead Field Sales Representative

Scholastic
12.2019 - 06.2020

Field Sales Representative

Scholastic
09.2002 - 12.2019

BA - Psychology

University of North Carolina At Chapel Hill

Public Relations/Communications

Slippery Rock University of Pennsylvania

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