Tammie Lynn
Saint Paul,Minnesota
Summary
Results-driven [Job Title] with forward-thinking approach centered on company success and competitive growth. Demonstrated record of success in building successful teams and managing profitable operations.
Overview
14
14
years of professional experience
Work History
VICE PRESIDENT - BRAND & MARKETING
Game One
01.2021 - Current
- I breathe life into the Game One Brand
- In this leadership role, I manage the Business Intelligence Team to uncover brand truths and deliver KPIs
- I champion the Product Development Team to take those insights and solve our customers' challenges with targeted products and solutions
- I steer the Brand and Content Team to tell important stories in the right channels, driving the E-commerce Team to get the purchase across the finish line
- Over the past four years, this includes: Establishing the company's first marketing team (eight), Developing a Brand Strategy to bring eight companies into one, Launching that Brand, Creating multi-media channel marketing, Creating a digital media footprint, Partnering with sales to drive revenue growth +15% YOY.
SENIOR DIRECTOR, MARKETING & COMMUNICATIONS
College Nannies, Sitters & Tutors (now Jovie)
01.2015 - 01.2020
- Marketing Leader for the largest in-home childcare company generating 30% same-store growth over five years
- Led consumer retail team of five to drive awareness, consideration and activation for franchise organization, including: Retail Brand Strategy, Consumer product development and innovation, Strategic partnerships, Optimized Omni-Channel marketing strategy including digital and traditional media, SEO/SEM, Employee branding and recruitment (for the Franchisees), Campaign development and CRM implementation (Salesforce), Customer journey mapping, B2B and lead generation (Franchisor), Franchise brand fund management, National conferences and meetings.
DIRECTOR, BRAND & MARKETING SERVICES
Lifetouch National School Studios
01.2011 - 01.2015
- Brand leader for the largest school photography company in North America (US and Canada)
- Led internal creative agency to drive awareness, consideration, and activation for organization including: Developed strategic, cohesive brand identity, brand voice and messaging strategy, Created marketing campaigns and content, Trailblazer in driving multi-channel messaging, Developed consumer insights including persona, competitive analysis, and industry trends.
Education
Bachelor of Arts - Journalism & Professional Communication
University of Minnesota
Twin Cities01.1988
Skills
- Brand Strategy
- Brand Launch
- Brand Storytelling
- Marketing Team Development
- Change Management
- Go-to-Market Strategy
- Consumer Behavior
- Consumer Profiling
- Multi-Channel Marketing
- Omni-Channel Marketing
- B2B & B2C
- Matrixed Sales Organizations
- Digital Transformation
- Social Media Marketing
- E-Commerce
- Data Segmentation
- Business Intelligence
- APP Development & Launch
- New Product Development
- Executive Communication Strategy
- Communication Coaching
- PR
- Board Management
- Franchise Marketing Leadership
- EOS
- Team Leadership
- Relationship Building
- Decision-Making
- Critical Thinking
- Coaching and Mentoring
- Complex Problem-Solving
- Client Relationship Building
- Strategic Planning
Websites
Strengthfinders
- Strategic
- Learner
- Command
- Individualization
- Self-assurance
Cultureindex
Enterpriser
Leadershipattributes
- Curious
- Collaborative
- Flexible
- Big Picture Thinker
- Nimble
- Change Agent
- Driven
- Influencer
- Compassion
Timeline
VICE PRESIDENT - BRAND & MARKETING
Game One
01.2021 - Current
SENIOR DIRECTOR, MARKETING & COMMUNICATIONS
College Nannies, Sitters & Tutors (now Jovie)
01.2015 - 01.2020
DIRECTOR, BRAND & MARKETING SERVICES
Lifetouch National School Studios
01.2011 - 01.2015
Bachelor of Arts - Journalism & Professional Communication
University of Minnesota
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