Tammy Dalton
Saint Louis,Missouri
Summary
Innovative professional skilled in creating and implementing marketing strategies, executing budgeting plans and utilizing market research to identify customer needs. Demonstrated ability in increasing brand visibility and market share. Possesses excellent communication and customer service skills.
Overview
19
19
years of professional experience
Work History
Director of Marketing and Eccommerce
Lighting One / CCA Global
02.2022 - 06.2024
- Devise and execute a comprehensive marketing plan to enhance brand recognition and product launches
- Collaborate closely with the sales department to synchronize sales and marketing tactics and events
- Conduct market analysis to identify growth opportunities and challenges
- Contribute to quarterly and annual planning of company objectives
- Spearhead B2B and B2C marketing initiatives, driving sales and executing comprehensive strategies
- Identify competitors, evaluate their strategies, and develop counter strategies
- Wrote and distributed press releases to increase brand visibility.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Oversaw all marketing efforts for over 40 locations, developing and executing data-driven campaigns across diverse channels (SEO, SEM, social media, email).
- Regularly presented marketing insights and recommendations to executive leadership, ensuring alignment with overall business objectives.
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
- Improved website visibility through development and implementation of SEO strategies.
- Collaborated closely with sales teams to develop effective marketing collateral that supported lead generation goals.
FOUNDER
Adorable Essentials
02.2013 - 03.2023
- Founded the brand; advance business development to spur continued growth; to date have processed 200,000+ orders with $6 million+ in sales
- Oversaw the development and growth of the Adorable Essentials trademarked brand from inception to more than 350,000 social media followers
- Directed all aspects of social media campaigns, digital ads, and events to allow for maximum success.
- Developed strong partnerships with other businesses to allow for collaboration and more significant opportunities for growth.
- Established a successful business by identifying market needs and developing innovative solutions.
- Oversaw financial management activities such as budgeting, forecasting, and cash flow monitoring for improved financial stability.
- Championed continuous improvement efforts within the organization, streamlining operations for increased efficiency.
- Negotiated favorable contracts with suppliers, reducing costs while maintaining product quality.
MEDICAL MARKETING CONSULTANT
Associated Physicians Group (APG)
06.2019 - 11.2022
- Developed and executed data-driven digital marketing strategies: Conducted market research, identify target audiences, analyzed competitor landscape, and recommended optimal channels and tactics
- Managed and optimized digital marketing campaigns: Created compelling content, implemented targeted advertising, monitored performance metrics, adjusted strategies for maximum ROI.
- Boosted sales revenue through the implementation of innovative promotional strategies and events.
- Increased brand awareness by developing and executing targeted marketing campaigns.
- Collaborated with sales team to increase brand awareness and enhance business development by building and maintaining relationships with [number] key accounts.
- Provided expert guidance on branding strategy to establish consistent messaging across all platforms and touchpoints.
- Optimized website performance, resulting in improved search engine rankings and increased web traffic.
- Delivered insightful data analysis and reporting to clients, demonstrating campaign success and areas for improvement.
- Planned and executed events and marketing programs to increase qualified leads.
Brand Manager - Ecommerce and Digital Marketing
Concordia Publishing House
08.2021 - 03.2022
- Developed and implemented a comprehensive e-commerce strategy to drive online sales utilizing best practices
- Partner with digital product management to document current state ecosystem and how systems work together
- Analyzed online activity to optimize marketing campaigns and improve user experience
- Proactively identify and mitigate project risk, and expeditiously resolve project and potential scope issues
- Managed and executed the planning phase for new projects including strategy development, goal and ROI metric definitions.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Streamlined online customer journey, resulting in enhanced user satisfaction and increased time spent on site.
- Implemented rigorous A/B testing practices to optimize ad creatives, landing pages, and overall campaign performance.
- Boosted ecommerce sales by developing and implementing innovative digital marketing strategies.
- Introduced new inventory management system to streamline order fulfillment processes and reduce stock discrepancies.
- Optimized website conversion rates through data-driven analysis and user experience improvements.
- Collaborated with creative agencies to produce high-quality visual content for digital channels.
- Effectively negotiated contracts with vendors, securing favorable terms while maintaining strong working relationships.
- Conducted thorough competitor analysis to identify market trends, gaps, and opportunities for differentiation.
Project Manager, Client Services
Ceridian
08.2005 - 01.2012
- Served in an integral role by administering medium-to-high revenue generating customer accounts by collaborating with Account Executives, business leaders, and upper-level management
- Focused on meeting client HR and payroll requirements on an ongoing basis to allow for maximum success and satisfaction.
- Resolved complex account issues for clients, ensuring a high level of satisfaction and retention.
- Developed strong relationships with clients through exceptional communication skills and personalized service.
- Successfully managed multiple projects simultaneously by prioritizing tasks according to urgency, resource availability, and alignment with organizational goals.
- Planned, designed, and scheduled phases for large projects.
- Developed comprehensive project plans with clear timelines, milestones, and budget requirements, ensuring timely delivery of high-quality results.
- Delivered exceptional customer satisfaction by proactively addressing client concerns and meeting or exceeding expectations throughout the engagement process.
- Identified plans and resources required to meet project goals and objectives.
- Collaborated closely with senior management to align project objectives with strategic company initiatives, ensuring that efforts contributed to overall business growth.
Education
Bachelor of Science - Marketing
Maryville University of Saint Louis
St Louis, MOSkills
- SBA Emerging Leader
- Meta Marketing Certification
- Google Analytics Certification
- E-commerce Certified (Big Commerce, Shopify & Magento, & Wordpress)
- PMO - Digital Strategist
- Agile Experience
- SEO/SEM
- Email Marketing
- Project Management
- Marketing Analytics
- B2C Marketing
- Strategic Planning
Volunteer Experience
- Rockwood Summit Booster Club, Football - 2026 Class Coordinator, Wrestling - Fundraiser Coordinator, 01/01/22, Current
- Uthoff Valley Elementary, PTO Event Coordinator, 01/01/18, 12/31/22
- House of Compassion - Haiti Orphanage
References
Available upon request
Awards
- Sam's Club Score Small Business of the Year Award, Adorable Essentials won the award for Missouri.
- Emerging Leader Award - Small Business Administration, 09/01/22, Customized training awarded to C-level executives with demonstrated business sustainability.
Timeline
Director of Marketing and Eccommerce
Lighting One / CCA Global
02.2022 - 06.2024
Brand Manager - Ecommerce and Digital Marketing
Concordia Publishing House
08.2021 - 03.2022
MEDICAL MARKETING CONSULTANT
Associated Physicians Group (APG)
06.2019 - 11.2022
FOUNDER
Adorable Essentials
02.2013 - 03.2023
Project Manager, Client Services
Ceridian
08.2005 - 01.2012
Bachelor of Science - Marketing
Maryville University of Saint Louis
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