Tammy Dalton
Saint Louis,Missouri
Summary
Dynamic marketing leader with a proven track record at Lighting One / CCA Global, adept in strategic planning and creative direction. Spearheaded campaigns that significantly increased brand visibility and sales, leveraging skills in SEO/SEM and project management. Cultivated partnerships and optimized digital strategies, achieving a 30% increase in program participants. Excelled in Agile environments, demonstrating exceptional analytical and collaborative abilities.
Overview
19
19
years of professional experience
Work History
Director of Marketing and E-commerce
Lighting One / CCA Global
St Louis, MO
02.2022 - 06.2024
- Oversaw all marketing efforts for over 80 locations, developing and executing data-driven campaigns across diverse channels (SEO, SEM, social media, email)
- Maintain all website content quality by adhering to established guidelines, standards, and requirements.
- Collaborate with client web teams to understand evolving website needs and translate them into actionable improvements.
- Spearhead B2B and B2C marketing initiatives, driving sales and executing comprehensive strategies
- Identify competitors, evaluate their strategies, and develop counter strategies
- Wrote and distributed press releases to increase brand visibility
- Established, initiated, and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Regularly presented marketing insights and recommendations to executive leadership, ensuring alignment with overall business objectives
- Design, develop, implement, and measure the impact of enhancements to all member's web presence
- Improved website visibility through development and implementation of SEO strategies
FOUNDER
Adorable Essentials
St Louis, MO
02.2013 - 03.2023
- Founded the brand; advance business development to spur continued growth; to date have processed 200,000+ orders with $6 million+ in sales
- Oversaw the development and growth of the Adorable Essentials trademarked brand from inception to more than 350,000 social media followers
- Directed all aspects of social media campaigns, digital ads, and events to allow for maximum success
- Developed strong partnerships with other businesses to allow for collaboration and more significant opportunities for growth
- Established a successful business by identifying market needs and developing innovative solutions
- Oversaw financial management activities such as budgeting, forecasting, and cash flow monitoring for improved financial stability
- Negotiated favorable contracts with suppliers, reducing costs while maintaining product quality
MEDICAL MARKETING CONSULTANT
Associated Physicians Group (APG)
St. Louis, MO
06.2019 - 11.2022
- Increased program participants by 30%
- Developed and executed data-driven digital marketing strategies: Conducted market research, identify target audiences, analyzed competitor landscape, and recommended optimal channels and tactics
- Managed and optimized digital marketing campaigns: Created compelling content, implemented targeted advertising, monitored performance metrics, adjusted strategies for maximum ROI
- Boosted sales revenue through the implementation of innovative promotional strategies and events
- Increased brand awareness by developing and executing targeted marketing campaigns
- Provided expert guidance on branding strategy to establish consistent messaging across all platforms and touchpoints
- Optimized website performance, resulting in improved search engine rankings and increased web traffic
- Delivered insightful data analysis and reporting to clients, demonstrating campaign success and areas for improvement
- Planned and executed events and marketing programs to increase qualified leads
Brand Manager - Ecommerce and Digital Marketing
Concordia Publishing House
St. Louis, Missouri
08.2021 - 03.2022
- Developed and implemented a comprehensive e-commerce strategy to drive online sales utilizing best practices
- Partner with digital product management to document current state ecosystem and how systems work together
- Managed and executed the planning phase for new projects including strategy development, goal and ROI metric definitions
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs
- Streamlined online customer journey, resulting in enhanced user satisfaction and increased time spent on site
- Implemented rigorous A/B testing practices to optimize ad creatives, landing pages, and overall campaign performance
- Boosted ecommerce sales by developing and implementing innovative digital marketing strategies
- Introduced new inventory management system to streamline order fulfillment processes and reduce stock discrepancies
- Optimized website conversion rates through data-driven analysis and user experience improvements
Project Manager, Client Services
Ceridian
St. Louis, MO
08.2005 - 01.2012
- Resolved complex account issues for clients, ensuring a high level of satisfaction and retention
- Successfully managed multiple projects simultaneously by prioritizing tasks according to urgency, resource availability, and alignment with organizational goals
- Planned, designed, and scheduled phases for large projects
- Developed comprehensive project plans with clear timelines, milestones, and budget requirements, ensuring timely delivery of high-quality results
- Identified plans and resources required to meet project goals and objectives
- Collaborated closely with senior management to align project objectives with strategic company initiatives, ensuring that efforts contributed to overall business growth
Education
Bachelor of Science - Marketing
Maryville University of Saint Louis
St Louis, MOSkills
- SBA Emerging Leader
- Meta Marketing Certification
- Google Analytics Certification
- PMO - Digital Strategist
- Agile Experience
- SEO/SEM
- Email Marketing
- Project Management
- Marketing Analytics
- B2C Marketing
- Strategic Planning
- Creative direction
- CRM management
- Brand strategy
EDUCATION
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Awards
- Sam's Club Score Small Business of the Year Award, Adorable Essentials won the award for Missouri.
- Emerging Leader Award - Small Business Administration, 09/01/22, Customized training awarded to C-level executives with demonstrated business sustainability.
Volunteer Experience
- Rockwood Summit Booster Club, Football - 2026 Class Coordinator, Wrestling - Fundraiser Coordinator, 01/01/22, Current
- Uthoff Valley Elementary, PTO Event Coordinator, 01/01/18, 12/31/22
- House of Compassion - Haiti Orphanage
References
Available upon request
Timeline
Director of Marketing and E-commerce
Lighting One / CCA Global
02.2022 - 06.2024
Brand Manager - Ecommerce and Digital Marketing
Concordia Publishing House
08.2021 - 03.2022
MEDICAL MARKETING CONSULTANT
Associated Physicians Group (APG)
06.2019 - 11.2022
FOUNDER
Adorable Essentials
02.2013 - 03.2023
Project Manager, Client Services
Ceridian
08.2005 - 01.2012
Bachelor of Science - Marketing
Maryville University of Saint Louis
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