Tammy Evans-Mitchell

In my role, I implement strategic plans to enhance academic profiles, and oversee media, PR, crisis communications, and internal functions. I lead high-performing teams and manage budgets. I consult with university leadership and legal counsel on sensitive topics. I develop knowledge management, training, and communication strategies, creating a top-of-industry knowledge management framework. I prepare stakeholder communications and lead projects for timely completion. Additionally, I contribute to the creation of a knowledge repository, support thought leadership publications, and establish a consistent style standard for system-wide communications and communication strategies.

As the director of communication strategy and public relations, I implemented communication strategies for brand awareness, media coverage and stakeholder engagement. Led high-performing teams, managed crises oversaw employee engagement and executed integrated campaigns. Advised senior leaders on executive communications, utilized data analytics, and optimized strategies within budget constraints to stay aligned with industry trends. Successfully navigated a presidential resignation, presidential search and new presidential positioning.

During my planned corporate career break, I embarked on a journey of self-employment, focusing on Social Media Marketing & Brand Management. This intentional pause allowed me to prioritize motherhood while also delving into professional pursuits. As a 1099 contract employee, I excelled, attaining top global sales accolades in social marketing. My expertise lies in leveraging social media platforms for effective brand management, sales optimization, lead generation, team empowerment, training initiatives, and fostering strong customer relations. Notably, my contributions were recognized globally, solidifying my reputation as a leading income earner in the field. Additionally, I provided consultancy services on PR campaigns, personal brand management, crisis communication strategies, and more, further expanding my professional repertoire during this period.

In my role as Coordinator of Marketing & Communications, I managed diverse responsibilities tailored to my expertise, including brand management, media relations, strategic and crisis communications, social media management, community relations, and integrated marketing in a rapidly growing school district. Leveraging my background in Social Media Marketing & Brand Management, I seamlessly integrated strategies to enhance the district's brand presence. Additionally, my consultancy work in PR campaigns and crisis communication strategies provided valuable insights, contributing significantly to the district's overall communication initiatives and success

During my tenure in the school district, I had the opportunity to serve as an adjunct professor, teaching classes on public speaking, organizational communication, and group communication. It was a role I undertook in partnership with the local community college. Throughout this experience, I focused on delivering dynamic and engaging instruction, empowering students to develop essential communication skills for both academic and professional environments. By emphasizing effective communication strategies, fostering critical thinking, and providing real-world examples, I aimed to inspire students to become confident and articulate communicators capable of making meaningful contributions in diverse contexts.