Summary
Overview
Work History
Education
Skills
Awards
Service
Timeline
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Tammy Fry

Northlake,TX

Summary

Accomplished leader and motivator of sales professionals to reach beyond their limitations.

Event sales professional with strong background in client acquisition and relationship management. Consistently achieved sales targets through strategic planning and effective negotiation. Known for fostering team collaboration and adapting to dynamic market conditions. Expertise in event promotion, client communication, and sales strategy execution.

Overview

17
17
years of professional experience

Work History

Event Sales Representative/ Trainer

Zwilling J.A. HENCKELS, LLC.
05.2024 - Current
  • Perform demonstrations as the face of Zwilling focused on driving sales and brand awareness in Costco Warehouse.
  • Answer member questions and overcome objections while creating an energetic and fun event.
  • Consistently achieve sales that meet or exceed goals.
  • Setup, breakdown and merchandise demo booth/pop up shop.
  • Take inventory on a regular basis and communicate replenishment needs.
  • Participate in team meetings and provide constructive feedback as needed.
  • Travel nationally for 10-day roadshow events.
  • Global manufacturing and sales of culinary products for residential and commercial use. Sell through direct-to-consumer demonstrations, retail channels and e-commerce.

Territory Sales Trainer

Vitamix Corporation, Inc.
01.2020 - 05.2024
  • Worked with 20 Field Sales & Service Representatives to increase sales and navigate challenges.
  • Delivered sales training to new and existing sales teams.
  • Ensured all sales reps met performance and productivity standards.
  • Facilitated weekly region calls, individual coaching calls and field visits.
  • Managed sales teams’ compliance, certifications and expenses.
  • Collaborated with the Learning and Development team to improve and implement training programs region wide.
  • Built and maintained strong relationships Costco, State Fairs, Direct Shows and Military bases.
  • Exceeds sales goals and customer service expectations.
  • Global manufacturing and sales of premium blending solutions for residential and commercial use. Sell through direct-to-consumer demonstrations, retail channels and e-commerce.

Field Sales & Service Representative

Vitamix Corporation, Inc.
02.2014 - 01.2020
  • Demonstrated and sold through live, 15-minute demonstrations throughout the day at wholesale clubs, (Costco, Sam’s Club, BJ’s Wholesale, and Whole Foods Market; high-end retailers, military bases, expos, and trade shows.)
  • Created fun and friendly customer engagement which delivered exceptional sales results.
  • Consistently exceeded event targets and sales goals up to 250% against the average.
  • Received top sales awards and recognized as a top income earner 5 consecutive years.
  • Responsible for training incoming sales reps on a national level within my first few months.
  • Global manufacturing and sales of premium blending solutions for residential and commercial use. Sell through direct-to-consumer demonstrations, retail channels and e-commerce.

Advertising Sales Manager

Ennis Daily News
01.2011 - 02.2014
  • Company Overview: North Texas newspaper, published since 1891.
  • Sold print and internet advertising space for the local newspaper and special publications.
  • Managed a local territory of over 250 customers during a time of transition and survival for the traditional publishing industry.
  • North Texas newspaper, published since 1891.

Logistics Manager

Corsicana Bedding and Trucking
08.2008 - 03.2011

Managed a team of 8 planners and dispatchers for 9 manufacturing plants and terminals. Implemented plans to maximize productivity of the Logistics Department. Negotiated rates with other freight carriers.

Education

Business -

Tarrant County College
Fort Worth, TX

Skills

  • Key Account Development & Management
  • Sales Training
  • Recruiting
  • Employee Retention
  • Leadership
  • Coaching
  • Detail-oriented
  • Customer service
  • Organizational skills
  • Team leadership
  • Adaptability and flexibility

Awards

  • Extraordinary Customer Service Achievement Award
  • Commitment to Excellence Award
  • Rookie of the Year
  • Top Performer
  • Top Income Earner
  • Barnard Award (most prestigious award company gives)

Service

  • Past President Ennis Arts Commission
  • Board of Directors for Ennis Noon Lions Club
  • Board of Directors for A-CROSS (A Christian Response of Service & Shelter)
  • Board of Directors for Chamber of Commerce
  • Meals on Wheels volunteer coordinator

Timeline

Event Sales Representative/ Trainer

Zwilling J.A. HENCKELS, LLC.
05.2024 - Current

Territory Sales Trainer

Vitamix Corporation, Inc.
01.2020 - 05.2024

Field Sales & Service Representative

Vitamix Corporation, Inc.
02.2014 - 01.2020

Advertising Sales Manager

Ennis Daily News
01.2011 - 02.2014

Logistics Manager

Corsicana Bedding and Trucking
08.2008 - 03.2011

Business -

Tarrant County College
Tammy Fry