Tammy Kampwerth

• Assisted in developing operational strategies to enhance workflow efficiency within our CollegeNet and Slate admissions systems.
• Contributed to budget preparation by gathering relevant financial data and recruitment and yield forecasts against masters targets.
• Oversee development of short-term and long-term student recruitment strategies in collaboration with Marketing and the Vice Dean for Graduate Education.
• Assisted in facilitating quarterly MCPC meetings to create stronger dialogue between masters admissions directors and administrative staff, allowing for best practice sharing, policy creation and oversight, compliance, implementation of process improvements and streamlining communications.
• Successfully launched the consolidation of McKelvey Summer Research programs into the Graduate Admissions office streamlining programming and onboarding for those students.
• Developed high-performing teams by providing mentorship, guidance, and opportunities for professional growth.
• Managed budgets effectively to ensure optimal use of resources while maintaining an exceptional level of support to students and departments.
• Facilitated cross-functional collaboration for improved decision-making processes within the organization, including working directly with the Vice Dean for Graduate Education.
• Proactively identified potential risks and implemented mitigation strategies to minimize negative impacts on projects or business operations, such as 3rd party agencies and marketing vendors.
• Navigated organization through periods of significant change and growth, maintaining focus on long-term strategic goals, including COVID.

• Led marketing strategy development to enhance brand awareness across the Technology & Leadership Center and the Sever Institute.
• Directed cross-functional teams to execute integrated marketing campaigns across digital and traditional channels.
• Analyzed market trends and consumer insights to inform product positioning and promotional strategies.
• Oversaw budget allocation for advertising initiatives, ensuring alignment with overall business objectives.
• Implemented data-driven decision-making processes to optimize campaign effectiveness and ROI analysis.
• Established key performance indicators (KPIs) for marketing initiatives, tracking progress towards strategic goals.
• Oversaw the creation of compelling marketing materials, including brochures, presentations, and social media content.
• Managed annual marketing budget, ensuring cost-effective allocation of resources for maximum impact.

• Responsible and accountable for management and creation of multiple projects related to the direction of the eCommerce Organization
• Maintained continuous alignment of program scope with strategic business objectives, and make recommendations to modify the program to enhance effectiveness toward the overall business goal or strategic intent.
• Manage system merger post large acquisition to ensure operational efficiencies are achieved while maintaining a high level of quality.
• Created revenue and headcount projections for forecasting FY2012.
• Proven ability to learn quickly and adapt to new situations.

• Formulated and develops plans that will strengthen the bottom-line while continuing to increase quality.
• Strategized and partnered with Sales Manager to build marketing campaigns and ensure proper selling techniques are being utilized to help strengthen customer retention.
• Implemented first Account Management staffing model which generated over $1.3 million in incremental revenue dollars during its first year, beating the forecasted goal by 22%.
• Developed and led team of 50 employees comprised of Web Designers, Account Managers, Call Center Representatives, Online Marketing Specialists and Copywriters.
• Implemented operational efficiencies that reduced costs and improved productivity by 30% YOY.
• Successfully deployed, managed and improved an off shore Web Design and Programming team in our Argentina location.
• Project managed and developed team of Web Developers to launch new product offering for Value Added Services generating over $5 million in revenue in 2011.
• Established an Associate Account Management training program that improved employee retention by 3% and created career growth for employees.
• Led a restructuring assignment that improved costs by $550,000 through root cause analysis and process improvements.
• Transitioned team of Account Managers into OB Sales Reps during Q3/Q4 of 2011 generating $400,000 in incremental revenue.
• Improved P&L and overall labor to revenue by 17% in 2 years.