Tammy LaNasa
Bulverde,TX
Summary
Experienced national accounts leader prepared for this role. Strong track record in strategic account management, client relationship building, and revenue growth. Focused on team collaboration and achieving results, adaptable to changing needs. Skills include negotiation, strategic planning, and leadership. Known for reliability and delivering impactful outcomes.
Overview
32
32
years of professional experience
1
1
Certification
Work History
Sr. Director of National Accounts, On-Premise
Vina Concha Y Toro
04.2024 - 01.2026
- Increased sales +28% (both volume & $) in 2024; -3% in sales in 2025 which translated to maintaining +25% growth
- Analyzed market trends and developed targeted account plans to optimize national sales effectiveness.
- Engaged with key clients to drive retention strategies and foster long-term loyalty.
- Investigated market trends to pinpoint strategic growth opportunities within national accounts.
- Coordinated efforts with cross-functional teams to develop and implement effective product distribution strategies.
- Grew business enough to justify hiring a National Account Manager and spent 1 1/2 years training her to do my job
Director of National Accounts, On-Premise
Vina Concha Y Toro
01.2012 - 04.2024
- Cultivated strategic partnerships with key national account buyers to strengthen brand visibility.
- Led cross-market initiatives to refine and elevate sales strategies for improved market penetration.
- Interpreted market trends and consumer insights to strategically inform product positioning and promotional initiatives.
- Oversaw the execution of national account plans by coordinating efforts across multiple functions to ensure effective outcomes.
Beverage Director
Del Frisco's Restaurant Group Inc.
01.2008 - 01.2012
- Expanded on-premise beverage mix market share to 38%.
- Worked closely with over 100 suppliers, encompassing wine, beer, spirits, water, and soda to select, manage, and promote product offerings.
- Created and launched seasonal beverage menus to enhance customer satisfaction and drive sales.
- Directed inventory management strategies aimed at minimizing waste and optimizing cost efficiency for beverage offerings.
- Developed and implemented training programs focused on beverage preparation techniques and service standards to improve overall guest satisfaction.
- Engaged with culinary teams to conceptualize and implement innovative pairings, enriching the overall dining experience.
National Account Manager
REPUBLIC NATIONAL DISTRIBUTING COMPANY
01.2001 - 01.2008
- Developed strategic account plans to enhance market penetration and optimize sales growth.
- Cultivated strong relationships with national account buyers to drive product distribution and brand visibility.
- Worked closely with supplier partners to help secure new placements of both wine & spirit brands with national account programs.
- Analyzed market trends and competitor activities to inform pricing strategies and promotional initiatives.
- Collaborated with cross-functional teams to streamline operations and improve customer service efficiency.
Hotel Specialist, On-Premise
Pelican Wine & Spirits - Division of Magnolia Marketing
03.1997 - 01.2004
- Developed and implemented guest satisfaction surveys to enhance service delivery.
- Collaborated with hotel management to streamline reservation processes and improve efficiency.
- Trained new staff on customer service protocols and operational procedures.
- Managed vendor relationships to ensure quality supplies and services for hotel operations.
Key Accounts Manager, On-Premise
Pelican Wine & Spirits - Division of Magnolia Marketing
01.1994 - 03.1997
- Developed and maintained strong relationships with key accounts to drive customer satisfaction.
- Analyzed market trends to identify growth opportunities within assigned territories.
- Collaborated with cross-functional teams to develop tailored marketing strategies for major clients.
- Negotiated contracts and pricing agreements, ensuring mutually beneficial terms for both parties.
Education
No Degree - Communications
The University of Texas
Austin, TexasSkills
- Strategic Partner Developer
- Revenue Growth Driver
- Committed & Optimistic Team Player
- Trusted Account Advisor
- Cross-Function Communicator
- Opportunity Minded
Certification
Court of Master Sommelier, Level One
Timeline
Sr. Director of National Accounts, On-Premise
Vina Concha Y Toro
04.2024 - 01.2026
Director of National Accounts, On-Premise
Vina Concha Y Toro
01.2012 - 04.2024
Beverage Director
Del Frisco's Restaurant Group Inc.
01.2008 - 01.2012
National Account Manager
REPUBLIC NATIONAL DISTRIBUTING COMPANY
01.2001 - 01.2008
Hotel Specialist, On-Premise
Pelican Wine & Spirits - Division of Magnolia Marketing
03.1997 - 01.2004
Key Accounts Manager, On-Premise
Pelican Wine & Spirits - Division of Magnolia Marketing
01.1994 - 03.1997
No Degree - Communications
The University of Texas