Years of professional SEO experience
Tammy Wood
SEO Director
Sedro-Woolley,WA
Summary
Results-driven Director of Global SEO with over 20 years of experience in SEO, SEM, and web marketing. A proven track record of developing and executing innovative strategies that drive traffic, conversions, and revenue for global brands. Currently leading the global SEO strategy and execution for Automation Anywhere in 23 countries, collaborating with website design, development, and management, as well as A/B testing, optimization, and personalization. Experienced with cross-functional teams to ensure alignment and integration of SEO best practices and goals, resulting in achievements such as increasing organic traffic by 35%, improving ranking positions by 50%, and enhancing user experience and engagement by 25%. Technical SEO initiatives include working lockstep with developers, designers, and stakeholders on product marketing teams, in order for all net new items to be aligned with proper messaging as well as SEO / UX efficiency.
Overview
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26
Work History
Director of Global SEO
05.2019 - 08.2023
- Develop and execute global SEO strategies for 23 countries, including website design and management
- Conduct A/B variate testing, optimization, and user experience improvements
- Drive website personalization strategy and execution to enhance conversion rates
- Leading all aspects ofthecompany's website strategy, development, and optimization initiatives
- Collaborate with cross-functional teams to align SEO best practices and goals
- Achieved a 35% increase in organic traffic, 50% improvement in ranking positions, and a boost in user engagement
- Identifying, outlining, and promoting opportunities for site improvements through technology and new features
- Working in close coordination with content creators, designers, and developers to create compelling digital assets and experiences
- Establishing proper analytics capabilities across the enterprise and determining digital content and inbound marketing KPIs
- Managing the relationship and governance of strategic partners/vendors/platforms
- Fostering a collaborative and innovative team culture, promoting knowledge sharing and continuous learning
SEO Director
MKG Marketing Inc
01.2017 - 01.2019
- Led campaign strategy implementation for clients, including keyword strategies and content recommendations
- Collaborated with internal departments to develop integrated search campaigns
- Monitored and evaluated campaign performance analytics to optimize results
- Provided practical ideas for marketing expansion and optimization
- Stayed updated with industry trends and best practices to enhance client work.
- On average owned 12 client relationships over the course of contracts.
Sr. Technical SEO Analyst
Terakeet
09.2014 - 01.2017
- Utilized coding experience and strong technical understanding to optimize on-page ranking factors
- Conducted extensive keyword research and implemented structured data using various tools
- Optimized robots.txt files, implemented canonical tags, and resolved technical site performance issues
- Analyzed log files and provided detailed yet easy-to-understand analysis and recommendations.
- account management of assigned clients up to 10 monthly
SEO Director
Great Dental Websites
09.2012 - 08.2014
- Conducted SEO audits, backlink analysis, and Google My Business optimization for client websites
- Developed and executed SEO strategies, including linkbuilding and content creation
- Analyzed and implemented additional marketing tactics, including SEM and social media.
Senior SEO Analyst
Bruce Clay Inc
01.2011 - 09.2012
- Developed ongoing SEO strategies for clients and conducted detailed site audits
- Evaluated on-page and off-page ranking factors and optimized website pages
- Performed extensive keyword research and organized website content based on best practices.
Director of Online Marketing
Goodstone Inn & Estate
03.2010 - 08.2011
- Managed online marketing efforts and coordinated marketing campaigns
- Oversaw various marketing tactics, including SEM and social media.
Education
Transitioning From Technical Pro To Leader -
Linkedin
08.2022
Linked in
San Francisco05.2022
Master of Business Administration (MBA) - Business Administration
UW
Seattle, WA01.2003
Bachelor of Arts - Business Administration; Marketing/Advertising
SPSCC
Olympia, WA01.1991
Associate of Applied Science - Marketing, Business Administration
SPSCC
Olympia, WA01.1987
Skills
- Analytical Skills, Article Creation, Brand Awareness, Conversion Optimization, Customer
- Acquisition, Developer Tools, DevOps, Google Adwords, Growth Marketing, Keyword Research
- Marketing Automation, Multi-Channel Marketing, Organic Search, Product Marketing, SEM, SEO, Social
- Media Marketing, Web Analytics, Web Content Writing, Design UX, Social Content Creation
- Lead Identification and Generation, Business Objective Analysis
- Creative Team Collaboration, Attribution Modeling, Setting Goals
- Interdepartmental Collaboration, Advertising Campaigns
- Problem Resolution, Team Recruiting, and Onboarding
Timeline
Director of Global SEO
05.2019 - 08.2023
SEO Director
MKG Marketing Inc
01.2017 - 01.2019
Sr. Technical SEO Analyst
Terakeet
09.2014 - 01.2017
SEO Director
Great Dental Websites
09.2012 - 08.2014
Senior SEO Analyst
Bruce Clay Inc
01.2011 - 09.2012
Director of Online Marketing
Goodstone Inn & Estate
03.2010 - 08.2011
Transitioning From Technical Pro To Leader -
Linkedin
Linked in
Master of Business Administration (MBA) - Business Administration
UW
Bachelor of Arts - Business Administration; Marketing/Advertising
SPSCC
Associate of Applied Science - Marketing, Business Administration
SPSCC
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