An accomplished Entrepreneur with over 20 years in sales and customer service looking for a position with a growth oriented company.
Overview
25
25
years of professional experience
Work History
Founder and CEO
Twisted Gypsy Boutique
07.2019 - Current
Develop and create marketing plan to build and increase revenue, customer base, overall sales, and name recognition
Categorize the monthly P & L statements to locate product or service deficiencies and to maximize their value
Created and developed customer base utilizing social media and promoting brand awareness through social media groups
Performed bookkeeping tasks, provided customer service and sales support, generated sales reports, and oversaw inventory
Created marketing/promotion plans, designed promotional materials and planned events
Promoted and grew business from ground floor to over 6,000 customers and $410k in revenue yearly working from home office and utilizing social media.
Account Executive
Kenra Professional - Henkel Corp
05.2018 - 02.2020
Business to Business Expertise
Served as brand expert to key accounts, licensees, and, as requested, provide information, direction, and consultation with the goal to drive incremental sales across the state
Business Planning and Strategy
Develop annual salon-specific business plans, strategies, and revenue objectives based on gap analysis, marketing plans, sales and strategies, objectives, and salon's initiatives
In addition to annual plans, develop opportunistic sales strategies in collaboration with salon owner, manager & stylists
Provide updates to Executive Director and Account Director's quarterly
Analyze program performance and return on investment
Plan and justify retail programs based on benefits and expected return on investment
Track retail execution, costs and sales to determine return-on-investment and implications for use in planning future promotion
Analysis
Organizing and analyzing salon sales data and information
Data and information include salon financial performance, strategies and tactics, retail sales data including point-of-sales data and in-salon activity, marketing activity
Grow new and existing accounts through new salon engagement, business planning and retail strategies
Attend trade shows and industry conventions to increase sales though higher levels of product knowledge and developing industry contacts via networking.
Corporate District Sales Manager
Avon
01.2014 - 10.2018
In charge of sales operations in assigned districts with over 700 representatives to achieve KPI goals
Supervise sales team members on daily basis and provide guidance whenever needed
Identify skill gaps and conduct trainings to sales team
Train team to implement new sales techniques to obtain profits
Assist in recruitment of new representatives, promotion, and retention activities
Conduct representative training and coaching sessions and provide feedback for improvements and sales growth
Stay abreast with customer needs, market trends and competitors
Maintain clear and complete sales reports for management review
Build strong relationships with representatives for business growth
Analyze sales performances and recommend improvements
Ensure that sales team follows company policies and procedures and operates their business with integrity and with Avon's core values in mind at all times
Develop promotional programs to increase sales and revenue
Plan and coordinate sales activities for assigned projects
Provide outstanding services and ensure account satisfaction
Ranked 4th in Division in Overall Performance and 6th in Commissionable Sales
Created and implemented webinar trainings to grow district representative count which directly affected sales growth
Appointed 2nd District in less than 60 days of employment
Created a Team environment with constant motivation via conference calls, training webinars and social media.
Salon Manager
JCP Salon
01.2010 - 01.2014
Area Salon Leader responsible for overseeing all aspects of salon operations and directly responsible for achieving sales goals through marketing the salon, product launches and promotions, effective cost control, exemplary coaching and training of associates and excellent customer service
Strong leadership qualities, motivated and respected; with a demonstrated ability to supervise, coach and grow a successful team
Well-developed interpersonal skills to communicate effectively with clients, associates, peers, and supervisors
Market the salon and grow the business by utilizing existing business building tools and programs to increase sales, increase customer count and retain customers
Meet or exceed minimum productivity requirements as established by company
Promote brand and products through monthly product launches and education
Coordinate promotional sales displays
Maintain professional appearance and a positive attitude
Effective control of salon operating costs such as supply and retail inventory, utilities, and maintenance costs
Exceeded salon sales growth by double digits in one of the most unsuccessful years for the company as a whole.
Salon Owner/Hair Stylist
Studio 4 Hair Boutique
01.1999 - 01.2010
Individually maintained loyal clientele base of over 500 clients serving as their exclusive hair stylist
Respected as a strong leader and for going above and beyond for clients
Designed contemporary new styles for both genders and a variety of hair types
Educated and coached stylists on upcoming products and styles
Demonstrated to clients the products and services offered while promoting sales on products and services
Managed a complete staff as well as the day to day operations of the salon which included the bookkeeping, stylist scheduling, sales commissions, and inventory maintenance
Exceeded customer's satisfaction in every aspect of service and sales
Consistently grew business by 125% or more every year
Effectively networked and marketed the business and built strong business relationships within the community and surrounding areas.
Skills
Product Demos
Sales Support
Sales Management
Marketing
Presentation Skills
Event Planning
Business Development
Account Management
E-Commerce
Market Research
Salesforce
Merchandising
Branding
Email Marketing
Social Media Management
Negotiation
Timeline
Founder and CEO
Twisted Gypsy Boutique
07.2019 - Current
Account Executive
Kenra Professional - Henkel Corp
05.2018 - 02.2020
Corporate District Sales Manager
Avon
01.2014 - 10.2018
Salon Manager
JCP Salon
01.2010 - 01.2014
Salon Owner/Hair Stylist
Studio 4 Hair Boutique
01.1999 - 01.2010
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