Tamsyn Strydom

Freelance Engagements since Emigrating to USA:

1. Specialty Coaching Academy (Online Marketing & Coaching) - Sales Advisor (August 2022 - January 2024)

Product sold: LinkedIn Marketing Business Coaching Program

• Took over all high-ticket sales from business owner as sole advisor on team handling 100% of leads
• As business was scaled sales team was created and more advisors hired
• Selling b2b - initially to small (solopreneur) business owners & coaches and later also sold to larger businesses and consultancies
• Price points ranged from $6k to $18k
• Time on this offer: 10 months total, not continuous (7 months full time, 3 months part time)
• Total Revenue sold: Approximately $965,089.00 (final deals were not captured)
• Top Month: December 2022 (27 sales) $159,455.00
• Top Producer on the team
• Closed second and third live calls taken on this offer

Close rates:

• All calls (including no-shows and bad fits): 24-33%
• Close rate (on offers made): 35-73%

2. AdOutreach (Online Marketing & Coaching) - Sales Advisor (April 2022 - June 2022)

Product sold: YouTube Ads Business Coaching Program

• First high ticket offer as new recruit (was provided with disqualified leads to practice and learn how to close)
• First month spent training and onboarding
• Selling b2b to small and large business owners & coaches / consultants
• Price points ranged from $7800 to $14,800
• Time on this offer: 3 months total (1 month training, 2 months selling)
• Total Revenue sold: $66,000.00 generated in two months selling to disqualified leads

3. Coaching and Training (Self Employed - Part Time)

• Creating, selling and delivering products and services to private clients (b2c) through own LLC as solopreneur

Founded and launched recruitment consultancy focused on generalist recruitment across multiple industries with main focus on technology and software recruitment clients and projects

• Other industries developed: Finance, Insurance, Telecommunications, Online, Digital, Media, Marketing, Healthcare, Logistics, amongst others
• Selling b2b
• Deal value range typically varied from R20k - R50k, up to around R100k
• Grew a team of consultants (6-10)
• Created leadership team as the business scaled
• Created and implemented SOP's, training materials and client success metrics
• Responsible for tendering for new business, submitting proposals and complex contract and deal negotiations
• Nurturing relationships with existing client base (strong repeat business ratio)
• Mentoring, coaching and leading the team

Achievements

• Business was created with no capital or client base, with consistent growth each year
• Generating around R2m/year
• Consistent repeat business won
• Consistent new business won
• Ability to handpick projects (and turn away undesired projects) due to high demand for services
• Trained junior consultants (university graduates) taking them from no experience to 7 figure billing consultants in 12-24 months
• Built dream commercial office space (multi-million project with same design team who were contracted to Google SA's offices)

Special Projects

• Created Entrepreneur Incubator Program, replacing salaried staff (entrepreneurs paid to join mentorship program allowing them to work in the business and deliver on client projects for a piece of the upside)

• As a brand new recruitment consultant, was responsible to learn how to recruit and build a successful desk in the industry
• Responsible for creating new client base from zero through own cold calling activities
• Responsible for building own talent pool through advertising and sourcing efforts
• Responsible for reaching sales target monthly
• Fostered long-term relationships with candidates and clients through ongoing contact
• Applied relationship-based sales approach to build and maintain successful book of business
• Niche: IT and Software

Achievements:

• Known as the 'Sales Queen' for dominating in the placement of sales professionals in the IT industry
• Top Producer, promoted to Executive Team within first 3 months of employment
• Stellar track record and healthy mix of new business and repeat business

• Software Project Manager
• Software Support Engineer
• Requirements (Business) Analyst)
• Personal Assistant / Secretary