Tamya DeWitt
Atlanta,GA
Summary
Marketing and Advertising professional with proven experience in supporting brand campaigns and executing digital marketing strategies. Skilled in creating audience-driven content that enhances engagement and drives results. Committed to delivering innovative solutions in a dynamic advertising environment.
Overview
2
2
years of professional experience
1
1
Certification
Work History
Production Assistant (Volunteer) – Strike Two
Gavin Thorne
03.2025
- Completed wide range of tasks in diverse filming areas to support operations.
Press and Publicity Team Member
Spelman Writers Club — The Self We Seek Web Series
08.2024
- Contributed to promoting and publicizing a four-episode web series showcasing original storytelling by Spelman creatives.
- Supported outreach strategies to expand audience engagement and visibility for the project.
Lead Social Media Marketing Intern
L&L Crafty Finds
09.2025 - Current
- Developed a content calendar and managed a posting schedule to maintain consistent brand visibility. (Last 90 days: 28,432 views, 9,130 accounts reached (+146.2%), 4,392 engagements, 393 link clicks, 63 new follows)
- Created and maintained branding elements such as colors, headers, and fonts.
- Expanded reach and developed partnerships with influencers, colleges, and community organizations. (Non-follower engagement: 65.4% of reach)
- Shared 90 pieces of content over the last 30 days, generating 14.7K views and 570 interactions.
Marketing & Partnerships Associate
The Maroon Tiger – Morehouse College Student-Led News Organization
09.2025 - Current
- Drove brand awareness and readership engagement for the nation’s No. 1 HBCU newspaper through targeted marketing campaigns and strategic partnerships.
- Collaborated with major brands, including Cash App, on advertising placements across print and digital platforms.
Social Media Manager
Spelman College Flag Football Team
02.2024 - Current
- Directed the team’s social media strategy, executing digital campaigns and highlighting events.
Innovation Lab Leader
Spelman Blackstone Launchpad
08.2025 - 05.2026
- Manage and maintain social media presence across Instagram, LinkedIn, and YouTube to enhance engagement and visibility. (Instagram: 1,767 followers, +3.7% growth; 23K reel and post views; 67% of views from non-followers | LinkedIn: 771 followers lifetime; 487 search appearances (+4.5% last 7 days); 502 post impressions (+14.6% last 7 days))
- Develop content, schedule posts, and ensure alignment with the Launchpad’s brand and strategic initiatives.
- Collaborate with team members to create campaigns highlighting programs, events, and student innovation.
- Track analytics to measure impact and inform future content strategies.
Featured Extra (Glam Squad Girl)
Heartland (Netflix, 2025).
10.2025 - 10.2025
- Worked on the mystery thriller starring Jessica Chastain, directed by Shana Feste; appeared in concert scene filmed at the Fox Theatre in Atlanta.
Press and Publicity Chair
NAACP – Spelman College Chapter
09.2024 - 08.2025
- Developed and executed PR campaigns to increase chapter visibility on campus and online.
- Managed social media platforms to communicate key messages, event promotions, and advocacy efforts.
Community Engagement & Events Coordinator
Spelman Entrepreneurship Collective
10.2024 - 07.2025
- Assisted in producing events that brought in more than 10% increase in positive engagement for our student vendors.
- Coordinated and executed entrepreneurship workshops and networking events for students.
- Managed event logistics, including scheduling, vendor, and on-site support.
Player & Fan Engagement Director and Sponsorship Coordinator
Xposure Sports League x Spelman Sports and Entertainment Collective
12.2024 - 05.2025
- Managed player relations and developed initiatives that enhanced athlete visibility, growth, and retention.
- Secured and managed relationships with sponsors and partners, including negotiating a sponsorship agreement with Celsius Energy.
Education
Bachelor of Science - Political Science
Spelman College
Atlanta, GASkills
- Social media analytics
- Coordinating events
- Canva and Adobe Express proficiency Creative visual storytelling Design and layout skills
- Partnership development
- Relationship development
Certification
- Public Relations (PR) Foundations
- LinkedIn Learning, 2025-11
- Skills: Brand Communication, Public Relations
- Certificate ID: de0422d3930f1b9ccecf7f0f1b9b0c5c8d299d59832b69569368456008d1290d
Languages
English
French
Work History
01-2025
Education
true
Timeline
Featured Extra (Glam Squad Girl)
Heartland (Netflix, 2025).
10.2025 - 10.2025
Lead Social Media Marketing Intern
L&L Crafty Finds
09.2025 - Current
Marketing & Partnerships Associate
The Maroon Tiger – Morehouse College Student-Led News Organization
09.2025 - Current
Innovation Lab Leader
Spelman Blackstone Launchpad
08.2025 - 05.2026
Production Assistant (Volunteer) – Strike Two
Gavin Thorne
03.2025
Player & Fan Engagement Director and Sponsorship Coordinator
Xposure Sports League x Spelman Sports and Entertainment Collective
12.2024 - 05.2025
Community Engagement & Events Coordinator
Spelman Entrepreneurship Collective
10.2024 - 07.2025
Press and Publicity Chair
NAACP – Spelman College Chapter
09.2024 - 08.2025
Press and Publicity Team Member
Spelman Writers Club — The Self We Seek Web Series
08.2024
Social Media Manager
Spelman College Flag Football Team
02.2024 - Current
Bachelor of Science - Political Science
Spelman College