Tan Parker
Atlanta,US
Summary
Seasoned Senior Healthcare Consultant with a proven track record at CLS Simmons Consulting, adept in digital marketing and strategic planning. Spearheaded initiatives that enhanced online visibility by 20%, leveraging skills in media buying and governmental relations. Excelled in leading teams and executing market expansion strategies, demonstrating exceptional project management and negotiation capabilities. Seasoned Senior Healthcare Consultant with comprehensive knowledge of healthcare systems, regulations, and best practices. Strong track record in advising healthcare organizations on process improvement strategies and regulatory compliance. Skilled at leading cross-functional teams to drive operational efficiency and improve patient care outcomes. Notable impact includes successful implementation of innovative solutions that enhanced both healthcare service delivery and business performance.
Overview
19
19
years of professional experience
Work History
Senior Healthcare Consultant
CLS Simmons Consulting
Atlanta, GA
06.2024 - Current
- Perform thorough Community Health Needs Assessments (CHNA) to identify gaps and ensure health systems compliance with the Affordable Care Act (ACA) and IRS regulations
- Provides leadership on emerging healthcare issues, new business implementation, and strategic planning for the health systems
- Collaborate with C-suite executives to align contracting strategies with organizational mission and financial objectives
Head of Marketing and Community Affairs
Aetna-CVS Health
Atlanta, GA
04.2023 - 05.2024
- Lead efforts with the Regional President to expand managed care and other health plan business opportunities (duals, SPDs, ACA, and ACO)
- Developed and executed cohesive member and provider marketing strategies for online platforms and SEO, resulting in a 20% increase in online visibility
- Developed technical and non-technical marketing presentations, public relations/CTA campaigns, Affordable Care Act articles, and newsletters
- Oversaw external marketing and network consultants responsible for developing provider networks across new markets
Senior Director of Marketing & Public Affairs
Hartsfield-Jackson International Airport
Atlanta, GA
02.2022 - 03.2023
- Developed and managed digital passenger experience programs
- Planned digital marketing campaigns, including web, CRM/SEO/SEM, email, social media, and display advertising
- Built and implemented an integrated marketing roadmap, incorporating traditional and digital channels, that furthered brand awareness and personalized engagement with passengers
Senior Director of Member experience
WellCare Health Plans, Inc/Centene
Atlanta, GA
04.2018 - 01.2022
- Managed digital marketing initiatives/creative assets, including SEO, SEM, social media, and email marketing
- Managed organic and paid demand generation efforts (PPC) across various digital platforms
- Composed/edited press materials (e.g., media advisories, talking points, Q&A's, position papers, bylines) and other externally focused documents
- Developed a Standardized Member/Provider Engagement 'Tool Kit,' training program, and deployment plan
- Conducted periodic analyses of provider networks from cost, coverage, and growth perspectives
- Supported market expansion and M&A activities by reviewing provider contract analysis related to due diligence
- Assisted health plan President, network development, legal, and finance teams in key provider contract negotiations and strategy
- Monitored competitive positioning and adjusted network configurations to maintain market leadership
Provider Marketing & Strategy Director
Humana Specialty Benefits
Atlanta, GA
05.2015 - 03.2018
- Developed deployment strategy for 'Provider Profiles' and 'Pay for Performance (P4P)' contracting for field associates
- Initiated effective media relations campaigns, leveraging multiple channels and elements, including social media, resulting in a 30% increase in brand visibility and a 25% growth in customer acquisition
- Monitored key metrics to determine Member and Provider Engagement effectiveness and success (e.g., Provider Appeals and Grievances, Member Appeals and Grievances, CAHPs, STAR Ratings, HEDIS, HEP Completion Rates, etc.)
- Effectively provided strategic guidance on branding, corporate communications, and relationship management
- Developed and managed budgets, forecasts, and financial reports
- Assisted with developing fee schedules and rates for new and existing markets consistent with budget and premium revenue assumptions (including physicians, hospitals, and ancillaries)
- Assisted with provider network development, including recruitment and credentialing
Marketing & Community Relations Director
UnitedHealth Group
Ridgeland, MS
08.2005 - 04.2015
- Assisted in developing processes and tools to improve member retention and provider governance
- Managed marketing staff, external media buying agencies, and consultants across multiple markets
- Managed and monitored marketing budget, tracking ROI and KPIs while assessing the impact of 360 campaigns
- Oversaw contracts and relationship management for State and Federal partners (Medicaid, Medicare, Insurance) and key State elected officials (Governor’s Office, State legislators, and local government officials)
- Prepared and reviewed managed care-related materials and composed newsletters and media advisories
- Developed internal communication for C-Suite leaders and stakeholders (including newsletters, white papers, leadership development presentations, and town hall forums)
- Partnered with Business Development on market expansion and new product development initiatives
Education
Bachelor of Arts - Political Science & Pre-Law
Alcorn State University
Lorman, MSSkills
- Digital Marketing
- Social Media Marketing
- Media Buying
- Medicaid/Medicare Policy
- Marketplace Policy
- Managed Care
- Network Operations/Strategy
- Governmental Relations
- Strategic Planning
- Market Research
- Contract Negotiations
- Risk Management
- Team Management
- Project Management
Additionalinformation - Technicalskills
- Microsoft Office (Word, Excel, PowerPoint, Outlook, SharePoint, Access, Publisher)
- Adobe Creative Suite
- Cision
- WordPress
- Salesforce
- Meltwater
- Marketo
- Google Analytics
- Hootsuite
Timeline
Senior Healthcare Consultant
CLS Simmons Consulting
06.2024 - Current
Head of Marketing and Community Affairs
Aetna-CVS Health
04.2023 - 05.2024
Senior Director of Marketing & Public Affairs
Hartsfield-Jackson International Airport
02.2022 - 03.2023
Senior Director of Member experience
WellCare Health Plans, Inc/Centene
04.2018 - 01.2022
Provider Marketing & Strategy Director
Humana Specialty Benefits
05.2015 - 03.2018
Marketing & Community Relations Director
UnitedHealth Group
08.2005 - 04.2015
Bachelor of Arts - Political Science & Pre-Law
Alcorn State University
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