Summary
Overview
Work History
Education
Skills
Websites
Training
Personal Information
Timeline
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Tana Dugger

Tana Dugger

Nashville,TN

Summary

15+ years of sales management experience with an excellent track record of exceeding annual quota and 10+ years of leading National Accounts. Seasoned, customer-focused, and results-driven sales leader with solid expertise in meeting and exceeding company sales goals, increase productivity.

Overview

28
28
years of professional experience

Work History

Regional Manager

Cali
06.2024 - Current
  • Leader, manager and mentor of 9 salespeople throughout the US.
  • Task with creating and implementing a salesforce form a B2B platform verses B2C.
  • Strong strategic planning, setting corporate goals, hiring and developing salespeople capable of starting a territory from the beginning of inception to a $3,000,000 territory and leading team to success.
  • Created Strategic business plan to develop and grow.
  • Guided sales initiatives through continuous updates on new products, technologies, and competitive trends, generating profitable sales.
  • Developed and executed successful business plans that resulted in improved market share and profitability within the region.
  • Enhanced team performance by providing regular coaching, training, and performance feedback to staff members.
  • Collaborated with executive leadership to establish long-term objectives, drive growth initiatives, and align regional efforts with corporate goals.
  • Secured key accounts with customized sales presentations showcasing unique value propositions tailored to prospective clients'' needs.

Corporate Account Manager

Shaw Industries
04.2017 - 05.2024
  • Lead Shaw Industries' second-largest account, Sherwin Williams, in the Northwest and Midwest area with a strong passion for developing people, winning as a defined team, and exceeding corporate goals while coaching customers in developing strategic sales and marketing plans and negotiating prices and service terms of contracts.
  • Provided Strategic Business Acumen and leveraged the Voice of the customer to provide best-in-class account management and in-depth analysis of sales of price, orders, and delivery statistics.
  • Guided sales initiatives through continuous updates on new products, technologies, and competitive trends, generating profitable sales.
  • Managed all aspects of the annual user conference, including setting speaker agendas, enlisting executive speakers, and outbound marketing material to drive attendance.
  • Grew attendance 3X YOY, which attributed to multi-millions of new sales.
  • Spearheaded a stretch assignment to develop the Sherwin Williams-Shaw website for Shaw Corporate Account Managers, Sherwin Williams Sales Representatives, and Store Managers.
  • Grew business by 26% YOY and expanded the relationships with the Sherwin-Williams City Managers and National Sales teams.
  • Expanded key strategic multifamily market segment with innovative and cutting-edge online tools during COVID.
  • Ensured market penetration and solidified the Sherwin-Williams relationship.
  • Skills: Leadership, Management, Coaching, Marketing Strategy, Sales Analysis, Sales Implementation, Negotiation, Effective Communication

Division Marketing Manager

Shaw Industries
01.2007 - 01.2017
  • Managed a specific channel of $80M hard surface and carpet business, in coordination with 10 regional vice presidents and teams, toward the achievement of goals, including reviewing return on investment (ROI) as well as corporate and division goals.
  • Built a program enabling our executives at top-tier reseller partner accounts and partner with the internal accounting team, including the CFO, to allow the Client to understand their financials and the ROI of the solutions fully.
  • Retained 75% of targeted clients and generated multi-million dollars in sales.
  • By actively listening and deeply understanding the client’s business, developed a targeted sales campaign that leveraged product display and sales training.
  • Increased business by 20% through online presence, advertising, financing, showroom design, carpet, and hard surface product mix.
  • Steered efforts in leading and coaching the sales team in marketing initiatives to ensure the achievement of corporate marketing goals and conducted ride along and training in the division spanning 10 states in the southeast US.
  • Established a new training program for new SDC installations.
  • Arranged proposals and contracts for dealers regarding partnerships with the company and administered diverse forms of marketing, including dealer website, online reviews, financing, social media, advertisement, and Shaw co-op.
  • Earned recognition as The Top Salesperson in New Showroom Sales and ROI for 9 years.
  • Spearheaded the Shaw Design Center (SDC) Marketing Team in planning, coordinating, and administering any remodels and updates in the SDC prototype showroom.
  • Recognized as a substantial contributor in developing the new platform for Shaw Flooring Network and Shaw Design Center Showroom.
  • Skills: New Business Development, Strategic Planning, Sales, Budgets, Team Building, Pricing, Marketing Strategy, Sales Operations, Wholesale

Territory Manager

Shaw Industries
01.1997 - 01.2006
  • Rendered hands-on oversight to a large account base in the Pacific Northwest region, formulating plans for profitable sales activities after an in-depth analysis of sales price, orders, and delivery statistics.
  • Launched a program with a new display understanding of the marketing objectives.
  • Grew business by 20%.
  • Assisted customers in developing strategic sales and marketing plans and negotiating prices and service terms of contracts.
  • Championed as a resource asset with customers to address any business hurdles.
  • Awarded as the Top Salesperson in the Division 4 times.
  • Recognized with the Top Sales Team Award 3 times.
  • Conceptualized dealer incentive programs, special events, and promotional efforts and established cooperative relationships with mill personnel, delivery companies, and other service providers.
  • Guaranteed best-in-class customer service and fulfillment of customer needs.
  • Advised dealers on products, merchandising, and sales strategies.
  • Skills: Sales Management, Marketing, Negotiation, Account Management, Purchasing, Pricing Strategy, Business Development, Product Launch

Education

Bachelor of Science - Business, minor in Management

Montana State University-Northern

Skills

  • Leadership / Management
  • Sales Analysis
  • Sales Implementation
  • Negotiation
  • Effective Communication
  • Strategic Planning

Training

  • 2024 President’s Club
  • 2020 and 2021 Circle of Distinction
  • Executive Leadership Program
  • Professional Speaking - Speakeasy Inc.
  • Mentoring Launch Point Leadership
  • 1997, 2003, 2007 Territory Manager of the Year

Personal Information

Total Experience: 15+ years of sales management experience with an excellent track record of exceeding annual quota and 10+ years of leading National Accounts. Seasoned, customer-focused, and results-driven sales leader with solid expertise in meeting and exceeding company sales goals, increase productivity.

Timeline

Regional Manager

Cali
06.2024 - Current

Corporate Account Manager

Shaw Industries
04.2017 - 05.2024

Division Marketing Manager

Shaw Industries
01.2007 - 01.2017

Territory Manager

Shaw Industries
01.1997 - 01.2006

Bachelor of Science - Business, minor in Management

Montana State University-Northern

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