Tana Marie Hannibal
Vista,CA
Summary
Elevating brands like I Style dba The Fashion Office, I've led teams to innovate and excel in fashion design and marketing, mentoring stylists and driving sales through creative direction and social media mastery. My blend of analytical prowess and collaborative spirit has consistently fostered environments of growth and creativity, achieving significant milestones in fashion forecasting and digital media design.
Overview
34
34
years of professional experience
Work History
Style director
I style dba The Fashion Office
12.2019 - 10.2023
- Managed and mentored7 stylists,1 photographer1 graphic Artist
- Merchandising, Clothing Design, Marketing, Branding, Interior Design
- The concept of I Style is to help tired company’s rebrand, update and find a personal style
- Igniting new and exciting opportunities through social media, marketing and old school customer service
- Responsible for monthly, quarterly and annual employee performance evaluations and also periodic follow-ups between evaluations ensure a best-in-class team; evaluate current talent and manages succession planning
- In-depth knowledge of the merchandise, and develop product knowledge fashion industry and market trends
- Champions innovation and change that drives company initiatives, and fosters a continuous improvement environment
- Maintain a keen interest in the fashion industry and market trends elevated level of sales and service is practicee will be expected of each associate therefore i will lead by example
- Continue to develop personal sales techniques and assist in the development of associates’ sales techniques to maximize sales
SHOP and SERVICE MANAGER
Budget Smog INC
01.2003 - 12.2018
- Managed5 technicians,2 front office staff
- Advise customers on the care of their cars and the value of maintaining their vehicles
- Ensured quality control to confirm work completion as requested.
- Established customer needs by identifying problem sources in communications.
- Ensured continual oversight of ongoing repair activities.
- Welcomed customers promptly in a friendly manner.
- Handled calls concerning ongoing tasks and appointment scheduling.
- Identified ROs needing special attention like rush, customer waiting, and special problems.
- Clarify extra work details to customer, including costs and time considerations.
- Interpret warranty information and policies to customers
- Collected data on customers and their vehicles.
- Optimized technician deployment to enhance productivity.
Creative director, designer, partner
LIQUID FOUNDATION surf shop & LF GIRLS
01.1995 - 01.2005
- Managed operations of two retail stores and a wholesale clothing brand.
- Defined goals for wholesale/margin focusing on volume, technique, fabrication, and cost.
- Cultivated enduring relationships with both buyers and sales reps.
- Oversee both proactive and reactive needs for retail and wholesale business aspects.
- Spearheaded development and execution of marketing and merchandising strategies to achieve financial targets.
- Product strategy that is consistent with the brand
- Photoshop and design use adobe
- Cultivated strong relationships with international distributors.
- Massage pro team riders surf, skate & motocross
- Trade shows and showrooms
- Girls board short first production run45,000
- Responsible for staff development
- Ensures adherence to company policies, procedures, and organizational standards.
Shop in Shop coordinator
Calvin Klein Jeans
01.1990 - 01.1995
- Motivates and inspires the store team to achieve sales goals and uphold brand standards; models expectations, recognizes outstanding performance and maintains a focus on team development
Education
BA - Marketing
01.1998
FIDM - Visual Merchandising/ Retail Management
01.1991
advanced engine performance
Skills
- Fashion illustration
- Creative vision
- Garment construction
- Fashion forecasting
- Product selection
- Styling expertise
- Photoshoot management
- Social media content
- Logo creation
- Sketching
- Deadline oriented
- Design thinking
- Strong analytical skills
- Excellent team player
- Visual storytelling
- Creative writing
- Layout design
- Design research
- Creative direction
- Digital media design
- Concept development
- Storyboard creation
- Visual communication expertise
Affiliations
- Former Mira Costa Automotive Department Advisory Board member
- San Diego Fashion Group
- SURFRIDER FOUNDATION
- Mission High School Timber Wolf Foundation
- Board Member2015/2019
Timeline
Style director - I style dba The Fashion Office
12.2019 - 10.2023
SHOP and SERVICE MANAGER - Budget Smog INC
01.2003 - 12.2018
Creative director, designer, partner - LIQUID FOUNDATION surf shop & LF GIRLS
01.1995 - 01.2005
Shop in Shop coordinator - Calvin Klein Jeans
01.1990 - 01.1995
SDSU - BA, Marketing
- FIDM, Visual Merchandising/ Retail Management
California Institute of automotive technology - , advanced engine performance
Similar Profiles
Trent JohnstonTrent Johnston
Human Resources Coordinator at SHEIN dba Style Link LogisticsHuman Resources Coordinator at SHEIN dba Style Link Logistics
Rami DaouRami Daou
Retail Operation supervisor at Creative Style fashionRetail Operation supervisor at Creative Style fashion
Mohammad AbdullahMohammad Abdullah
Sales Staff at Euro Style FashionSales Staff at Euro Style Fashion
Sarah LicariSarah Licari
Neuropsychology Trainee at Twin Cities Center for Psychology and WellnessNeuropsychology Trainee at Twin Cities Center for Psychology and Wellness
Wilmer MercadoWilmer Mercado
Front End Services Host Team Associate at WalmartFront End Services Host Team Associate at Walmart