TANA NOEL TULL
Sterling Heights,Michigan
Summary
Energetic, accomplished professional with extensive experience in brand launches, 360 marketing campaigns, client management, events, project coordination, and strategic planning. I have a proven track record of delivering successful complex projects and fostering strong client relationships, also excelling in driving business growth and achieving objectives with a quality-driven mindset. Top skills include team leadership, coordination and planning.
Overview
21
21
years of professional experience
Work History
Account Supervisor
Commonwealth/McCann
Detroit, MI
04.2023 - Current
- Lead project plans from concept to delivery, resulting in on-time project completion and improved client satisfaction
- Ensure flawless project execution for client resulting in a 95% satisfaction rate
- Orchestrate seamless collaboration between cross-functional teams
- Take an active role in developing staff, providing mentorship and a positive work environment
- Spearhead successful launch of all new Equinox EV onboarding and journey pages, resulting in greater customer engagement.
Account Supervisor
Dentsu Creative
Sterling Heights, MI
05.2022 - 04.2023
- Responsible for successful platform operations with cross-team coordination, client coordination, meeting organization and production team coordination to deliver successful virtual walkarounds, reveals and activations
- Served as day-to-day lead on all digital and virtual event related items
- Successful launch of GM LIVE platforms in 2022: www.gmc.com/live and www.buick.com/live
- Assisted with program requests, presentations outlining the platform, benefits, customizations, and dealer training
- Established trusted relationships with client and program AORs.
360 Integrated Project Manager, Marketing
MotorTrend Group
Royal Oak, MI
09.2014 - 05.2022
- Provided thought leadership and strategic direction to teams of cross-functional staff, including digital, social, production, and events
- Slashed production costs of Dodge Demon manual by 30% by utilizing nontraditional sourcing; custom creation instead of typical purchasing cycle
- Led, managed and delivered several original programming custom sponsorships and branded content seamless integration series including the elements of live video shoots, video cutdowns, digital promotion, native promotion, and social elements, coordinating timing and messaging for multiple partner brands
- Coordinated with clients to further communicate their brand strategy to consumers and achieve their campaign KPIs
- Focused on brand objectives while spearheading end-to-end project management of custom cross-platform programs for MotorTrend's OEM and automotive endemic clients
- Organized on-site activations such as booth space and sales luncheons at industry trade shows to maximize footfall
- Tracked P&Ls to ensure that KPIs were met while attaining project profit targets.
Account Manager
ES3
Rochester Hills, MI
10.2010 - 09.2014
- Organized multiple training events, while managing end-to-end recruitment of contract instructors, optimizing staffing levels, developing, and monitoring budgets, and managing vendor partners
- Mentored and led diversified team for project management to validate compliance with project scope and achievement of program milestones.
Senior Account Executive
LABOV Marketing Communications and Training
Auburn Hills, MI
01.2003 - 01.2010
- Conducted site inspections, booked hotel, event and track venues for training events
- Managed freelance staff - instructors and drivers
- Engaged with stakeholders to determine project scope, define budget, and evaluate project status against established standards
- Generated comprehensive training curriculum for sales and service personnel which included web-based learning, instructor-led learning, and live events.
Education
Master of Education -
University of South Carolina
05.1997
Bachelor of Business Administration -
Grand Valley State University
05.1995
Skills
- Strategic Planning
- Brand Launches
- Team Building
- Organized
- Detail-Oriented
- Social Media Management
- Events
- Trade Shows
- Account Management
- Project Management
- Relationship Building
- Business Development
- Vendor Management
- Negotiate Contracts
- Manage Contract Staff
- Budgeting
- Forecasting
- Website Development
Timeline
Account Supervisor
Commonwealth/McCann
04.2023 - Current
Account Supervisor
Dentsu Creative
05.2022 - 04.2023
360 Integrated Project Manager, Marketing
MotorTrend Group
09.2014 - 05.2022
Account Manager
ES3
10.2010 - 09.2014
Senior Account Executive
LABOV Marketing Communications and Training
01.2003 - 01.2010
Master of Education -
University of South Carolina
Bachelor of Business Administration -
Grand Valley State University
Similar Profiles
MICHELLE GULLIONMICHELLE GULLION
Director of Creative Operations at COMMONWEALTH MCCANN DETROITDirector of Creative Operations at COMMONWEALTH MCCANN DETROIT
Vanessa WalkerVanessa Walker
Assistant Parent Coordinator at I.S. 125 Thomas J. McCann Woodside Intermediate SchoolAssistant Parent Coordinator at I.S. 125 Thomas J. McCann Woodside Intermediate School
JOSE MANUEL S FERNANDOJOSE MANUEL S FERNANDO
Chief Experience Officer at McCann Worldgroup PhilippinesChief Experience Officer at McCann Worldgroup Philippines
Aubin RolackAubin Rolack
Receiving Associate at Lowe'sReceiving Associate at Lowe's
Melissa KramerMelissa Kramer
Early Intervention Clinician at Easterseals MORCEarly Intervention Clinician at Easterseals MORC