Experienced marketing manager with a diverse background in digital, experiential, and traditional marketing. Skilled in leading cross-functional teams and implementing strategic marketing operation initiatives. Proficient in leveraging analytics, AI and automation powered innovations, and consumer insights to deliver impactful results.
Hi, I’m
Tanecia Newton
Summary
Overview
9
years of professional experience
3
Certifications
Work History
Guardian Dentistry Partners
Marketing Analytics and Operations Manager
01.2024 - Current
Job overview
- Overview: Developed and implemented central and regional management initiatives to improve marketing workflow, external agency and vendor relationships, and overall marketing strategy for a fast-growing with 170 dental practices throughout the east coast.
- Spearheaded process improvements, resulting in increased productivity and reduced marketing costs remaining at a 2.5% expense to revenue ratio as locations grew.
- Analyzed data trends to identify potential bottlenecks in workflow for various stages of the consumer/patient journey, implementing strategies to optimize productivity and remain compliant with HIPAA, Consumers Protection ACT, CAN-SPAM, and anti-kickback and advertising state regulations.
- Negotiated contracts with vendors and agencies to obtain best pricing and terms resulting in up to 30% continued savings for marketing tech stack and up to 42% in agency service discounts.
- Championed tech driven initiatives to streamline consumer/patient engagement processes at scale leaning into automated and AI powered tools to boost productivity and performance tracking efficiency: Google Analytics and Ads tools, tech stack integrations, call tracking AI software, no-code Business Intelligence software, AI social media management, automated referral and consumer/patient rewards program.
Guardian Dentistry Partners
Marketing Operations Coordinator
05.2023 - 01.2024
Job overview
- Organized logistics for marketing strategy meetings, onboarding acquired locations, and offboarding.
- Monitored digital analytics data, using insights gained from web traffic patterns, local listing platforms, and search engine rankings to make informed decisions about SEO, online advertising placements, and messaging strategies.
- Boosted lead generation with strategic content creation and distribution across multiple marketing channels.
- Established relationships with external partners such as vendors and agencies to support marketing initiatives efficiently and effectively.
- Contributed to the planning and execution of internal SaaS product launches and pilots, collaborating with diverse departments to ensure seamless introductions/trainings of new offerings and scalable opportunities.
Guardian Dentistry Partners
Regional Marketing Manager
11.2021 - 05.2023
Job overview
- Fostered 3% growth in revenue, 5% growth in patient visits, and 9% increase in new patients by implemented an omnichannel marketing strategy and streamlining internal patient communication. Marketing Channels: Google ads, commercials, local media public relations, community events, social media management, referral programs, and internal customer/patient engagement campaigns (email and text).
- Developed strong relationships with key stakeholders (GDP partners and Regional Operations leaders) fostering mutual trust and support.
- Applied analytical skills to by utilizing appropriate CRM software, spreadsheets, Google Analytics, internal feedback.
- Leveraged customer feedback and office team feedback to inform improvements in services and the patient experience.
- Reviewed and analyzed marketing performance results regularly utilizing Looker Studio, SEMrush, AHRefs, call tracking data, and AI Powered local listings tools to identify data gaps and adjust tactics as needed to achieve desired outcomes.
Reroot Pontiac
Digital Marketing Manager
05.2021 - 09.2021
Job overview
- Overview: Developed and implemented successful digital marketing campaigns and content to drive customer engagement and increase brand awareness for a 501(C)(3) Non-Profit Organization focused on introducing to local communities sustainable and environmental topics.
- Led a team of interns to manage social media accounts for client, generating interest for existing and upcoming volunteer, events, and donations/crowdfunding opportunities.
- Increased overall traffic on accounts by 20% and boosted customer engagement within a 3-month timeframe by creating organic social media content based on researched marketing industry trends.
- Created video marketing campaigns that showcased brand uniqueness and drove increased audience engagement. As a result the organizations landed over a quarter million in grants for future projects.
- Designed a marketing plan to optimize content strategy across multiple digital channels to support search engine rankings, redesign website UX mapping, and integrate art and technology into physical community spaces.
McCann Worldgroup
Asst. Digital Project Manager
03.2020 - 05.2021
Job overview
- Overview: Assisted in leading web-based solution projects in collaboration with cross-functional teams to enhance General Motors' online user experience and optimize website performance across international markets: Brazil, Asia Pacific, Europe, and North America.
- Conducted extensive website inspections and code, which elevated UI/UX improvements, reduced bugs in pre and post development production, and adhered to Web Content Accessibility Guidelines and first and third party cookie compliance and standards.
- Co-facilitated comprehensive project plans and workflows implementing agile methodologies and Jira software for effective communication strategies to outline scope, timeline, resources, and milestones, and releases.
- Proved successful working within tight deadlines and a fast-paced environment ensuring timely deliverables that met client expectations.
DP Plus - McCann
Market Researcher
01.2021 - 02.2021
Job overview
- Supported a short-term market research program aiming to develop consumer profiles for multi-cultural circles who have apprehension about the COVID-19 vaccine.
- Met with supervisor to determine project scope, outline deliverables, or timelines and create action plan.
- Provided quantitative and qualitative research to develop detailed customer profiles and segmentation strategies.
- Devised questionnaires, surveys and interviews to generate real-time data collection from target demographic.
- Research enhanced the agency's understanding of the target market's barriers to vaccination, which helped curate motivating messages and identify trusted influencers for the client.
Crowne Plaza
Night Auditor
12.2018 - 03.2020
Job overview
- Managed hotel overnight and completed night audit for guest ledgers to close bank and cash registers, reconciling issues quickly, and marking discrepancies.
- Streamlined the check-in and check-out process for guests, ensuring a smooth experience during overnight hours.
- Utilized strong problem-solving skills while handling any logistical challenges and emergency situations providing exceptional customer service to overnight guests.
- Promoted a positive work atmosphere by maintaining high levels of professionalism, enthusiasm, and commitment to guest satisfaction resulting in an increase in Google Reviews and ratings.
Girls World Expo
Assistant Event Coordinator
10.2018 - 03.2019
Job overview
- Aided in the development of the annual 2019 Girl's World Expo Detroit leading to memorable experiences which successfully resonated with targeted audiences and generated three thousand pre-registered guests using social media marketing, radio ads, and grassroots promotions.
- Oversaw recruitment and training efforts such as teamwork, project management, and problem-solving to build a reliable junior board to develop and oversee various sub-committees and engaging activities.
- Implemented detailed timelines and scheduled for each phase of the event and effectively executed on-site logistics by supervising setup, teardown, and vendor and sponsorship support.
- Conducted post-event evaluations to identify areas for improvement, ensuring continuous growth and development.
GMR Marketing
Marketing Team Lead
08.2015 - 12.2018
Job overview
- Increased brand awareness for T Mobile client by managing and executing innovative experiential marketing campaigns.
- Managed field teams and collaborated with third-party vendors: IHeartRadio station, concerts venues, and city event planners to successfully execute experiential marketing initiatives, resulting in increased ROI and entry to new markets and consumers.
- Trained staff members on product marketing and best practices for engaging customers during live events, fostering a positive brand image.
- Analyzed post-event metrics to evaluate campaign effectiveness and inform future strategy adjustments.
Education
Walsh CollegeTroy, MI
Bachelor of Business Administration from Business Administration, Marketing
06.2021
University Overview
Oakland Community College
Associate Degree from Business Administration
06.2019
University Overview
Skills
- Operations management
- Management
- Leadership
- Organizational skills
- User Experience (UX)
- Social media management
- Microsoft Excel
- Email marketing
- Facebook Advertising
- Agile
- Salesforce
- Research
- Performance Marketing
- Web Development
- Analysis skills
- CRM software
- Marketing Strategy
- SEO
- Problem management
- Email Marketing
- Google AdWords
- Performance marketing
- Video editing
- Content development
- UX and UI
- Customer service
- Google Ads
- CRM Software
- Market Analysis
- Content Development
- Communication skills
- Search Engine Optimization (SEO)
- Digital Marketing
- Microsoft Powerpoint
- Marketing Research
- Web development
- Graphic design
- Analytics
- HubSpot
- Business development
- Market research
- Microsoft Office
- Web Design
- PPC Campaign Management
- Account reconciliation
- Project Management
- Google Tag Manager
- SEM
- Sales
- Quantitative research
Certification
- Google - Coursera: Foundations of Data Science Feb, 2024
- Google - Coursera: Get Started With Python 2025
- Google Advanced Data Analytics Certificate In Progress, 2025
Availability
See my work availability
Not Available
Available
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Accomplishments
Accomplishments
- Negotiated contracts with vendors and agencies to obtain best pricing and terms resulting in up to 30% continued savings for marketing tech stack and up to 42% in agency service discounts.
- Fostered 3% growth in revenue, 5% growth in patient visits, and 9% increase in new patients by implemented an omnichannel marketing strategy and streamlining internal patient communication. Marketing Channels: Google ads, commercials, local media public relations, community events, social media management, referral programs, and internal customer/patient engagement campaigns (email and text).
- Implemented innovative video marketing campaigns that showcased brand uniqueness and drove increased audience engagement. As a result the organizations landed over a quarter million in grants for future projects.
- Aided in the development of the annual 2019 Girl's World Expo Detroit leading to memorable experiences which successfully resonated with targeted audiences and generated three thousand pre-registered guests using social media marketing, radio ads, and grassroots promotions.
Work Preference
Work Type
Full TimeContract WorkGig WorkWork Location
RemoteHybridImportant To Me
Career advancementWork-life balanceCompany CultureFlexible work hoursPersonal development programsPaid time offTimeline
Marketing Analytics and Operations Manager
Guardian Dentistry Partners
01.2024 - Current
Marketing Operations Coordinator
Guardian Dentistry Partners
05.2023 - 01.2024
Regional Marketing Manager
Guardian Dentistry Partners
11.2021 - 05.2023
Digital Marketing Manager
Reroot Pontiac
05.2021 - 09.2021
Market Researcher
DP Plus - McCann
01.2021 - 02.2021
Asst. Digital Project Manager
McCann Worldgroup
03.2020 - 05.2021
Night Auditor
Crowne Plaza
12.2018 - 03.2020
Assistant Event Coordinator
Girls World Expo
10.2018 - 03.2019
Marketing Team Lead
GMR Marketing
08.2015 - 12.2018
Oakland Community College
Associate Degree from Business Administration
Google - Coursera: Foundations of Data Science Feb, 2024
Google - Coursera: Get Started With Python 2025
Google Advanced Data Analytics Certificate In Progress, 2025
Walsh College
Bachelor of Business Administration from Business Administration, Marketing
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