Summary
Overview
Work History
Education
Skills
Certification
Work Availability
Accomplishments
Affiliations
Work Preference
Software
Languages
Interests
Quote
Timeline
Hi, I’m

Tanecia Newton

Detroit,MI
Tanecia Newton

Summary

Experienced marketing manager with a diverse background in digital, experiential, and traditional marketing. Skilled in leading cross-functional teams and implementing strategic marketing operation initiatives. Proficient in leveraging analytics, AI and automation powered innovations, and consumer insights to deliver impactful results.

Overview

10
years of professional experience
3
Certificate

Work History

Guardian Dentistry Partners

Marketing Analytics and Operations Manager
01.2024 - Current

Job overview

  • Developed and implemented central and regional management initiatives to improve marketing workflow, relationships with external agencies and vendors, and the overall marketing strategy for a fast-growing DSO throughout the East Coast.
  • Spearheaded process improvements to reduce marketing costs, remaining at a 2.5% total expense-to-revenue ratio YoY.
  • Analyzed data trends to identify potential bottlenecks in workflow for various stages of the consumer/patient journey, implementing strategies to optimize productivity and remain compliant with health and advertising state regulations.
  • Negotiated contracts, resulting in up to 30% continued savings for tech stack and up to 42% in agency discounts.
  • Championed tech-driven initiatives to streamline consumer/patient engagement processes at scale, leaning into automated and AI-powered tools to boost productivity and performance tracking efficiency: Google Analytics and Ads tools, tech stack integrations, call tracking AI software, no-code Business Intelligence software, AI social media management, automated referral, and consumer/patient rewards program.

Guardian Dentistry Partners

Marketing Operations Coordinator
05.2023 - 01.2024

Job overview

Guardian Dentistry Partners

Marketing Manager
11.2021 - 05.2023

Job overview

  • Fostered a 3% growth in revenue, a 5% growth in patient visits, and a 9% increase in new patients by implementing an omnichannel marketing strategy and streamlining internal patient retention text and email campaigns.
  • Mixed marketing Channels Implemented: Google ads, commercials, local media public relations, community events, social media management, referral programs, and internal customer/patient engagement campaigns.
  • Developed strong relationships with key stakeholders, fostering mutual trust & support, increasing productivity by 75% YoY.
  • Applied analytical skills using appropriate CRM software, spreadsheets, Google Analytics, and internal feedback.
    Leveraged customer and office team feedback to inform service improvements and patient experience.
  • Reviewed and analyzed marketing performance results regularly utilizing SEO and pay-per-click analytic tools/platforms, funnel marketing software, call tracking, and AI-powered local listings tools to identify data gaps and adjust tactics to achieve conversions by 140% YoY.

Reroot Pontiac

Digital Marketing Manager
05.2021 - 09.2021

Job overview

  • Developed and implemented successful digital marketing campaigns and content to drive customer engagement on sustainable and environmental topics and increase brand awareness for a 501(C)3 Non-Profit Organization.
  • Led a team of interns to manage social media campaigns that generated interest for volunteering, events, and crowdfunding opportunities.
  • Increased overall traffic on accounts by 20% and boosted customer engagement within three months by creating organic social media content based on researched marketing industry trends.
  • Implemented creative video marketing campaigns that showcased brand uniqueness, drove increased audience engagement, and landed over a quarter million in grants for future projects.
  • Designed a marketing plan to optimize content strategy across multiple digital channels to support search engine rankings, redesign website UX mapping, and integrate art and technology into physical community spaces.

McCann Worldgroup

Asst. Digital Project Manager
03.2020 - 05.2021

Job overview

  • Assisted in leading web-based solution projects in collaboration with cross-functional teams to enhance General Motors' online user experience and optimize website performance across international markets: Brazil, Asia Pacific, Europe, and North America.
  • Conducted extensive website inspections and code that resulted in elevated UI/UX improvements, resolved over 1000 ticketed pre and post-development production bugs, and adhered to Web Content Accessibility Guidelines at first and third-party cookie compliance and standards.
  • Used Agile and Scrum methodologies, which resulted in a 25% faster deliverable turnaround while maintaining alignment with client specifications and increasing stakeholder satisfaction.
  • Spearheaded the initiative to prototype, test, and launch digital project management tools, leading to a 30% increase in team productivity and a 20% enhancement in project completion rates across multiple markets.

DP Plus - McCann

Market Researcher
01.2021 - 02.2021

Job overview

  • Developed consumer profiles for multi-cultural circles apprehensive about the COVID-19 vaccine for a market research project.
  • Met with supervisor to determine project scope, outline deliverables, or timelines and create action plan.
  • Provided quantitative and qualitative research to develop detailed customer profiles and segmentation strategies.
  • Devised questionnaires, surveys and interviews to generate real-time data collection from target demographic.
  • Research enhanced the agency's understanding of the target market's barriers to vaccination, which helped curate motivating messages and identify trusted influencers for the client.

Crowne Plaza

Night Auditor
12.2018 - 03.2020

Job overview

  • Streamlined guests' check-in and check-out process, ensuring a smooth experience during overnight hours.
  • Utilized strong problem-solving skills while handling logistical challenges and emergencies, providing exceptional customer service to overnight guests.
  • Promoted a positive work atmosphere by maintaining high professionalism, enthusiasm, and commitment to guest satisfaction, resulting in over 25% increase in Google Reviews and ratings.
  • Executed comprehensive financial reporting and data analysis, leveraging Property Management Systems (PMS) to audit 100+ transactions nightly, ensuring accuracy and compliance with company standards.

Girls World Expo

Assistant Event Coordinator
10.2018 - 03.2019

Job overview

  • Aided in developing the annual 2019 Girl's World Expo Detroit, leading to memorable experiences that successfully resonated with targeted audiences and generated three thousand pre-registered guests using social media marketing, radio ads, and grassroots promotions.
  • Collaborated with vendors and sponsors to secure essential resources and materials, enhancing event quality while maintaining a 15% reduction in operational costs through strategic negotiations and partnerships.
  • Oversaw recruitment and training efforts such as teamwork, project management, and problem-solving to build a reliable junior board to develop and manage various sub-committees and engaging activities.
  • Implemented detailed project timelines for each event phase and effectively executed on-site logistics by supervising setup, teardown, and vendor and sponsorship support.

GMR Marketing

Marketing Team Lead
07.2015 - 12.2018

Job overview

  • Boosted brand awareness for the T Mobile brand and improved product marketing objectives by executing experiential marketing campaigns to increase client outreach and over a 15% rise in sales through physical campaigns.
  • Drove sales growth with strategic partnerships with third-party vendors: IHeartRadio station, large-scale venues, and city event planners to successfully execute product launches and customer loyalty initiatives, gaining anywhere between 100-5,000 impressions and engagements.
  • Oversaw logistics for multi-day events, such as streamlining event planning processes and analyzing post-event metrics to evaluate campaign effectiveness and inform future strategy adjustments.
  • Trained staff members on product marketing and best practices for engaging customers during live events, fostering a positive brand image.

Education

Walsh College
Troy, MI

Bachelor of Business Administration from Business Administration, Marketing
06.2021

University Overview

Oakland Community College
Auburn Hills,MI

Associate Degree from Business Administration
06.2019

University Overview

Skills

  • Digital marketing
  • Social Media Marketing
  • Web design
  • Search Engine Optimization
  • Canva
  • Adobe
  • Pay-per-click Google Ads Management
  • Local Search Google Ads Management
  • PMAX
  • Python
  • Microsoft Excel
  • Power Business Intelligence
  • SEM Rush
  • Google Analytics
  • Brand Reputation Management
  • Marketing plan Development
  • Branding
  • Problem-solving
  • Digital marketing research
  • Team leadership
  • Operations management
  • Social and Digital marketing automation
  • Budgeting
  • Customer service
  • Client relationships
  • Verbal and written communication
  • Workflow optimization
  • Change Management
  • Strategic planning
  • Performance management
  • Customer relationship management (CRM)
  • Logistics management
  • Social media strategy
  • Product launches
  • Partnership development
  • Promotional campaigns
  • Trade show management
  • Consumer insights
  • Creative concept development
  • Team collaboration
  • Campaign management
  • Competitive analysis
  • Localization strategies
  • B2B customer relationship management
  • Branding
  • Project management
  • SEO tools
  • Event Marketing
  • Market Research
  • Social Media Management
  • Public relations
  • Balance sheet reconciliation
  • Google Analytics
  • Project leadership
  • Negotiation

Certification

Google - Coursera: Foundations of Data Science Feb, 2024

Google - Coursera: Get Started With Python 2025

Google Advanced Data Analytics Certificate In Progress, 2025

Availability
See my work availability
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Available
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Accomplishments

Accomplishments
  • Fostered a 3% growth in revenue, a 5% growth in patient visits, and a 9% increase in new patients by implementing an omnichannel marketing strategy and streamlining internal patient communication. Marketing Channels: Google ads, commercials, local media public relations, community events, social media management, referral programs, and internal customer/patient engagement campaigns (email and text).
  • Negotiated contracts with vendors and agencies to obtain best pricing and terms resulting in up to 30% continued savings for marketing tech stack and up to 42% in agency service discounts.
  • Increased overall traffic on a client's accounts by 20% and boosted customer engagement within a 3-month timeframe by creating organic social media content based on researched marketing industry trends.
  • Aided in the development of the annual 2019 Girl's World Expo Detroit leading to memorable experiences which successfully resonated with targeted audiences and generated three thousand pre-registered guests using social media marketing, radio ads, and grassroots promotions.

Affiliations

Affiliations
  • Oakland Forward

Work Preference

Work Type

Full TimeContract WorkGig Work

Work Location

RemoteHybrid

Important To Me

Company CultureFlexible work hoursWork-life balanceCareer advancementPersonal development programs

Software

Google Analytics

Google Ads

Google Searc Console

SEM Rush

Power BI

Python

Billcom

Salesforce

Hubspot

Soci

Facebook Meta

Canva

Adobe

Languages

English
Native or Bilingual

Interests

Climate Change Initiatives

Community gardening

Event planning

Traveling

Branding

History

Studying Human Behavior

Sports

Slow Fashion

Quote

"If you want to go fast, go alone, but if you want to go far, go together."
African Proverb

Timeline

Marketing Analytics and Operations Manager
Guardian Dentistry Partners
01.2024 - Current
Marketing Operations Coordinator
Guardian Dentistry Partners
05.2023 - 01.2024
Marketing Manager
Guardian Dentistry Partners
11.2021 - 05.2023
Digital Marketing Manager
Reroot Pontiac
05.2021 - 09.2021
Market Researcher
DP Plus - McCann
01.2021 - 02.2021
Asst. Digital Project Manager
McCann Worldgroup
03.2020 - 05.2021
Night Auditor
Crowne Plaza
12.2018 - 03.2020
Assistant Event Coordinator
Girls World Expo
10.2018 - 03.2019
Marketing Team Lead
GMR Marketing
07.2015 - 12.2018
Walsh College
Bachelor of Business Administration from Business Administration, Marketing
Oakland Community College
Associate Degree from Business Administration

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Tanecia Newton