Tangela Q. Parker
Healthcare Executive
Atlanta,GA
Summary
Tangela Q. Parker is a healthcare marketing executive based in Atlanta with over 20 years of experience leading marketing, brand strategy, communications, and external affairs.
Overview
21
21
years of professional experience
Work History
Senior Vice President, External Affairs
Non Profit Organization
Atlanta, GA
01.2025 - 01.2026
- Enterprise executive responsible for building and aligning an integrated external affairs function across marketing, communications, and stakeholder engagement in support of organizational growth and access priorities.
- Provided strategic advice to the CEO and executive leadership on enterprise reputation, shaping external positioning during critical situations.
- Elevated organizational positioning by aligning messaging and media strategy with stakeholder engagement, supporting access, growth, and service-line priorities.
- Assessed and strengthened external affairs capabilities across markets, enhancing coordination and integration across the enterprise.
- Delivered executive-level insights on reputational risk and stakeholder sentiment to inform strategic leadership decisions.
- Collaborated with community partners to promote reproductive health advocacy initiatives.
Head of Marketing & Community Affairs
CVS Health
Atlanta, GA
01.2023 - 01.2025
- Led regional marketing and external affairs strategy across regulated healthcare markets, supporting enterprise growth and patient access initiatives.
- Partnered with executive leadership to support market expansion and patient engagement strategies aligned with enterprise priorities.
- Enhanced brand positioning and stakeholder trust among diverse populations and regulatory environments.
- Aligned shared services, markets, and enterprise strategy to ensure consistency in messaging and execution.
- Directed digital marketing efforts, focusing on social media and content marketing strategies.
Senior Director, Marketing & External Affairs
Hartsfield-Jackson Atlanta International Airport
Atlanta, GA
01.2022 - 01.2023
- Executive leader overseeing enterprise marketing, communications, and external affairs for one of the largest infrastructure systems in the U.S.
- Directed crisis communications and stakeholder strategies for high-profile operational and infrastructure initiatives, enhancing stakeholder trust and engagement.
- Served as executive spokesperson and advisor to leadership on public positioning and reputational risk, shaping organizational narrative and mitigating potential risks.
- Increased passenger engagement by 30% through integrated marketing and digital strategies.
Senior Director, Member Experience & Community Affairs
WellCare Health Plans (Centene)
Atlanta, GA
01.2018 - 01.2022
- Senior leader driving enterprise marketing, engagement, and external affairs across Medicaid and Medicare populations.
- Led initiatives that improved patient access and experience, driving retention across regulated populations.
- Aligned engagement and marketing strategies with enterprise growth and retention priorities to enhance member access.
- Built strategic partnerships strengthening community engagement and market positioning.
- Managed media relations to ensure consistent messaging across communication channels, strengthening brand presence.
Marketing & Communications Director
Humana
Atlanta, GA
01.2015 - 01.2018
- Directed enterprise marketing communications aligned with provider engagement and growth priorities.
- Managed digital marketing efforts, including social media and SEO strategies, to increase online visibility and engagement.
- Used performance data (CAHPS, HEDIS, STAR) to refine messaging and improve engagement outcomes.
- Advised leadership on brand positioning and communications strategy to enhance stakeholder engagement.
- Oversaw content creation for newsletters, press releases, and promotional materials to strengthen brand messaging.
- Prepared monthly reports detailing progress made on various projects related to communications objectives.
Marketing & Community Relations Director
UnitedHealth Group
Ridgeland, MS
01.2005 - 01.2015
- Directed statewide external affairs and marketing initiatives that improved access and equity in population health services.
- Led statewide marketing, public affairs, and stakeholder engagement strategies to enhance outreach and communication with Medicaid and Medicare populations in a highly regulated environment.
- Cultivated relationships with state and federal stakeholders, including Medicaid agencies, policymakers, and community leaders to strengthen collaboration and support for initiatives.
- Managed marketing investments with accountability for ROI, KPIs, and campaign performance.
- Developed executive communications supporting C-suite visibility and organizational alignment.
Education
Bachelor of Arts - Political Science & Pre-Law
Alcorn State University
Lorman, MSSkills
- External affairs leadership
- Public relations
- Media relations
- Strategic communications
- Crisis management
- Reputation strategy
- Policy advocacy
- Enterprise communications
- Stakeholder relations
- Community outreach
- Nonprofit leadership
- Service alignment
- Cross-functional collaboration
- Team leadership
- Data strategy
- Executive advisory
Core Capabilities
- Enterprise External Affairs Leadership
- Brand & Market Positioning
- Reputation & Crisis Strategy
- Executive Advisory
- Service-Line Growth Alignment
- Stakeholder & Government Relations
- Enterprise Communications
- Marketing Transformation
- Cross-Functional Integration
- Data-Driven Strategy
- Team Leadership
Timeline
Senior Vice President, External Affairs
Non Profit Organization
01.2025 - 01.2026
Head of Marketing & Community Affairs
CVS Health
01.2023 - 01.2025
Senior Director, Marketing & External Affairs
Hartsfield-Jackson Atlanta International Airport
01.2022 - 01.2023
Senior Director, Member Experience & Community Affairs
WellCare Health Plans (Centene)
01.2018 - 01.2022
Marketing & Communications Director
Humana
01.2015 - 01.2018
Marketing & Community Relations Director
UnitedHealth Group
01.2005 - 01.2015
Bachelor of Arts - Political Science & Pre-Law
Alcorn State University