Summary
Overview
Work History
Education
Skills
Languages
Timeline
Generic

Tania Aguilar

WALNUT CREEK

Summary

Dynamic Membership & Marketing Manager at Blackhawk Country Club with expertise in digital marketing and exceptional communication skills. Successfully increased membership inquiries through innovative campaigns and personalized engagement events. Proven ability to manage teams and enhance customer satisfaction, driving loyalty and community connections. Adept at CRM management and problem-solving in fast-paced environments.

Overview

18
18
years of professional experience

Work History

Membership & Marketing Manager

Blackhawk Country Club
06.2018 - Current
  • Responded promptly to prospective member inquiries, scheduling and conducting personalized tours of club facilities.
  • Managed end-to-end membership sales process, from lead generation to closing, maintaining a CRM database to track and nurture prospects effectively.
  • Developed and executed innovative strategies to attract new members.
  • Designed and launched promotional campaigns across digital and print platforms, increasing membership inquiries.
  • Organized and hosted engagement events for new and prospective members, fostering community connections and enhancing membership value.
  • Conducted market research and competitor analysis to refine marketing strategies, optimize campaigns, and maintain competitive positioning in the market.
  • Created compelling marketing materials, including flyers, email campaigns, and social media content, ensuring consistent branding and effective communication.
  • Improved member satisfaction and loyalty by implementing personalized email campaigns and targeted offers.
  • Collaborated with cross-functional teams to align branding and communications across all company touchpoints.
  • Negotiated with vendors and service providers, securing favorable terms and supporting budget objectives.

Event and Catering Manager

Blackhawk Country Club
10.2012 - 06.2018
  • Successfully managed a diverse range of events including weddings, golf tournaments, corporate functions, and special occasions, consistently exceeding client expectations.
  • Hired and trained both permanent and temporary staff members.
  • Handled catering scheduling, ordered food and planned events.
  • Coordinated with event planners for floor and table layouts, guest numbers, and overall catering needs.
  • Met with clients to outline desired goals and prepared quotes for overall catering costs.
  • Enhanced event satisfaction by planning and executing memorable catering experiences for clients.
  • Developed comprehensive event proposals that clearly outlined deliverables, timelines, budget requirements based on client input.
  • Designed catering packages to increase sales and customer experience.
  • Assisted in developing marketing materials to showcase the company''s catering services to potential clients effectively.
  • Promoted catering packages with most profitable outcomes without sacrificing client desires.
  • Proactively addressed any issues or concerns from clients or staff members promptly and professionally resolved them.
  • Worked with chefs to plan menus according to client needs and budgets.
  • Collaborated with clients to create customized menus tailored to their specific preferences and needs.
  • Coordinated logistics for multiple events simultaneously, maintaining seamless operations and timely execution.
  • Developed strong vendor relationships, securing cost-effective contracts and improving overall service quality.
  • Excellent Reserve/ Event management software and POS knowledge.

Server

Blackhawk Country Club
04.2007 - 10.2012
  • Demonstrated strong multitasking skills by managing multiple tables simultaneously without compromising service quality.
  • Served food and beverages promptly with focused attention to customer needs.
  • Worked with POS system to place orders, manage bills, and handle complimentary items.
  • Collaborated with team members during busy shifts for efficient workflow and excellent guest experiences.
  • Performed opening and closing duties, ensuring the dining area was prepared for seamless service transitions.
  • Maintained a clean and orderly dining area for an enjoyable guest experience.
  • Bussed and reset tables to keep dining room and work areas clean.
  • Addressed customer complaints or concerns professionally, ensuring swift resolution and maintaining positive relationships.
  • Assisted in training new hires, providing guidance on restaurant standards and best practices.
  • Resolved customer complaints promptly and professionally to maintain positive reputation.
  • Supported colleagues during peak hours, fostering a collaborative work environment that enhanced overall productivity levels.
  • Followed health and safety protocols crucial for maintaining safe and sanitary environments for customers and staff.
  • Explained menu items and suggested appropriate options for food allergy concerns.
  • Coordinated with kitchen staff to ensure timely delivery of orders, resulting in satisfied customers.
  • Maximized table turnover rate by managing reservations and seating arrangements.
  • Learned and followed local alcohol laws to keep restaurant compliant with regulations.
  • Contributed to inventory management by monitoring stock levels.
  • Assisted in planning and execution of special events, contributing to restaurant's reputation for hosting.
  • Utilized knowledge of menu to make recommendations, enhancing customer dining experience.
  • Coordinated with kitchen staff to ensure order accuracy and timely preparation of dishes.

Education

High School Diploma -

Concord High School
Concord, CA
06-2006

Skills

  • Digital marketing
  • Social media marketing
  • Staff management
  • Customer relationship management (CRM)
  • Teamwork and collaboration
  • Time management
  • Attention to detail
  • Problem-solving abilities
  • Multitasking
  • Reliability
  • Excellent communication
  • Organizational skills
  • POS and event software management
  • Bilingual, Spanish and English fluent

Languages

English
Native or Bilingual
Spanish
Native or Bilingual

Timeline

Membership & Marketing Manager

Blackhawk Country Club
06.2018 - Current

Event and Catering Manager

Blackhawk Country Club
10.2012 - 06.2018

Server

Blackhawk Country Club
04.2007 - 10.2012

High School Diploma -

Concord High School

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