Tania Loudon
Georgetown,OH
Summary
Versatile Business Development and Marketing Executive with a solid history in strategic planning and execution. Recognized for spearheading marketing and communication strategies, and client acquisition strategies to drive revenue growth. Known for the ability to inspire others, facilitate change, and cultivate long-lasting partnerships, with a proven track record in marketing leadership roles.
Overview
22
22
years of professional experience
Work History
Director of Business Development
New Horizons Recovery Centers
Cincinnati, OH
06.2024 - Current
- Determined business development opportunities and implemented effective strategy for client acquisition.
- Maintained accurate records of all sales activities in CRM systems including contacts made and agreements reached.
- Cultivated strong professional relationships with clients, key referral partners, and community organizations to drive long-term business development.
- Developed strong internal relationships across departments, and developed processes and procedures in order to effectively manage referrals from conception through completion stages.
- Executed marketing campaigns to create brand awareness and drive client acquisition strategies.
- Developed and significantly grew assigned territory using strong engagement and marketing skills.
- Identified customer needs through research and analysis of data from surveys, focus groups, interviews.
- Negotiated partnerships with key industry players to expand market presence.
- Coached, developed and motivated team to achieve revenue goals.
- Analyzed market trends and identified new business opportunities in existing and potential markets.
- Organized promotional events such as presentations, facility tours, and collaboration luncheons to reach out to target referral partners.
- Managed the design and production of marketing materials such as brochures, other collateral pieces, the website, and SEO platforms.
Director of Marketing and Communications
First Step Home, Inc.
Cincinnati , OH
03.2020 - 10.2023
- Developed and implemented marketing and communication strategies to increase brand and facility awareness for various timeframes.
- Collaborated with the Director of Board and Donor Relations to create marketing and communication materials to support fundraising, advocacy, community outreach, and other aspects of coalition and campaign awareness.
- Directed cross-functional teams in the execution of marketing campaigns, ensuring alignment with overall business objectives.
- Collaborated with community partners to coordinate strategic marketing activities.
- Created content for multiple digital channels including website, email newsletters, social media platforms, and other online outlets.
- Assisted the CEO and the Board of Directors in developing long-term strategic marketing and business development plans related to growth initiatives.
- Conducted market research to identify trends, client needs, and the competitive landscape to inform strategic decisions.
- Oversaw the creation of marketing collateral, including brochures, presentations, facility tours, and digital content, to maximize awareness of the facility's mission, vision, and treatment services.
- Cultivated business partnerships to build lasting relationships with key referral facilities, donors, and community partners.
- Coordinated internal communications to ensure all staff were aware of marketing initiatives and their role in the success of the facility.
- Provided monthly board reports, analyzing referrals, conversion rates, and marketing progress.
Marketing and Business Development Liaison
Georgetown Behavioral Hospital - Oglethorpe, Inc.
Georgetown , OH
06.2019 - 03.2020
- Collaborated with the Corporate Director of Operations to market the hospital's Grand Opening.
- Spearheaded market research initiatives to identify new business opportunities and areas for expansion.
- Identified opportunities for improvement in processes and procedures related to liaison activities.
- Maintained open and ongoing communication with clients to meet needs and expectations.
- Coordinated with marketing team to develop promotional materials and campaigns.
- Collaborated with internal teams within the partner facilities to streamline admission processes and procedures.
- Conducted market research and analysis to identify new business opportunities, and expand referral territories.
- Leveraged cold calling, in-person visits, and referrals to build and maintain relationships with key referral partners.
- Developed and executed strategic business plans to achieve revenue and census growth targets.
- Represented the hospital at industry conferences, networking events, and task force and safety alliance meetings to increase awareness of hospital treatment services.
- Implemented CRM strategies to improve customer engagement and retention.
Marketing and Communications Director
Georgetown Exempted Village Schools
Georgetown, OH
08.2016 - 06.2019
- Developed and implemented communication strategies to maximize media coverage of school district events.
- Created content for websites and social media platforms such as Facebook and Twitter.
- Attended speaking engagements as representative of the school district.
- Collaborated with the Superintendent and Board of Directors to coordinate strategic marketing and communication activities.
- Collected and analyzed market research data, including staff, student, and parent surveys, for use in meeting strategic goals.
- Directed public relations, media relations and crisis communications campaigns.
- Delivered marketing strategy updates to the Leadership Team and the Board of Directors.
- Generated ideas for new projects to enhance the visibility of the school district's brand identity.
- Coordinated all aspects of internal and external communications.
- Spearheaded and led the Communication Taskforce and Parent Advisory Committee.
- Maintained a position on the District Leadership Team, the Administration Team, and the Career Pathways Taskforce.
Corporate Marketing Insurance Agent
Walter P. Dolle Insurance Agency, Inc.
Cincinnati, OH
09.2004 - 09.2008
- Managed corporate umbrella insurance policies for Milcaron, Inc. and Procter & Gamble.
- Cultivated and maintained relationships with advertising agencies and production companies.
- Analyzed and managed insurance coverage for P&G's advertising program for the United States and Western Europe.
- Gathered detailed information to create an advertising insurance program to assist P&G in tracking advertising claims.
- Generated reports detailing advertising claims in both the United States and Western Europe.
- Negotiated contracts between insurers and insured parties in order to obtain favorable terms for both sides.
- Analyzed claims data to determine potential areas of improvement for policyholders' protection.
- Maintained a high level of professional development through continuing education and training programs.
Marketing and Events Manager
Camargo
Cincinnati, OH
03.2003 - 06.2004
- Developed, implemented and evaluated promotional activities for each event to increase attendance.
- Collaborated with clients, vendors, and venues to coordinate events.
- Maintained records of all contacts made during various events along with details about their interests and preferences.
- Created and managed a comprehensive event marketing strategy to ensure successful execution of all events.
- Negotiated with vendors to obtain the most cost-effective pricing for events.
- Collaborated with the Leadership Team in the design of the website and the renovation of the company showroom to increase brand awareness and sales.
- Assessed projects against budgets and timelines, keeping team and assignments on task.
- Coordinated and managed all aspects of the Taft Museum's Grand Re-Opening.
- Managed several fundraising events, including a private benefit dinner for President Bush.
Education
BBA - Marketing
Miami University
Oxford, OH05-2002
Skills
- Excellent verbal and written communication skills
- Cultivated an extensive book of business, including relationships with community partners
- Ability to function well in a fast-paced, stressful environment
- Customer service-oriented
- Strong analytical and problem-solving skills
- Persuasive leadership skills
- Ability to prioritize tasks, and delegate when necessary
- Proficient in marketing technologies, CRM, and Microsoft Office Suites
Certifications and Accomplishments
- Licensed Certified Event Interventionist (CEI)
- Served as the Secretary for the Ohio Women's Network
- Served on Leadership Teams and Strategic Planning Committees
- Collaborated with other non-profit organizations to create "Together Tuesday," a grass roots initiative created to provide snacks and mental health and substance abuse resources to the homeless
- Collaborated with the Lord's Gym Ministries to target women trapped in prostitution and drug-trafficking situations, and help them to find safety and resources for mental health and substance abuse issues
References
References available upon request.
Timeline
Director of Business Development
New Horizons Recovery Centers
06.2024 - Current
Director of Marketing and Communications
First Step Home, Inc.
03.2020 - 10.2023
Marketing and Business Development Liaison
Georgetown Behavioral Hospital - Oglethorpe, Inc.
06.2019 - 03.2020
Marketing and Communications Director
Georgetown Exempted Village Schools
08.2016 - 06.2019
Corporate Marketing Insurance Agent
Walter P. Dolle Insurance Agency, Inc.
09.2004 - 09.2008
Marketing and Events Manager
Camargo
03.2003 - 06.2004
BBA - Marketing
Miami University
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