Tanja Askic
Belgrade
Summary
Experienced and self-motivated Corporate Sales Manager with four years of industry experience overseeing sales figures and new account developments. A strong leader with the ability to increase sales and develop strategies to retain customers
Overview
5
5
years of professional experience
1
1
Certification
Work History
Corporate Sales Manager
Oblak Tehnologije
10.2024 - Current
- Developed and executed strategic sales plans to drive business growth and revenue.
- Managed corporate accounts, building long-term relationships with clients.
- Identified new business opportunities through market research and competitor analysis.
- Led sales presentations, proposals, and product demonstrations for corporate clients.
- Coordinated cross-functional teams (technical, legal, and operational) to ensure seamless delivery of complex IT solutions tailored to client needs.
- Oversaw end-to-end sales cycles for hardware, software, and integrated service packages, ensuring compliance with procurement and licensing standards.
- Collaborated with product development and engineering teams to align client feedback with solution enhancements and roadmap planning.
- Conducted technical evaluations and ROI analyses to support client decision-making and justify investment in enterprise-grade solutions.
- Negotiated high-value contracts and service-level agreements (SLAs), balancing client expectations with internal capabilities and profitability targets.
- Implemented CRM strategies to improve lead tracking, client segmentation, and post-sales engagement, resulting in increased upsell and retention rates.
- Delivered training and onboarding sessions for client stakeholders, ensuring effective adoption of deployed systems and minimizing support overhead.
- Monitored industry trends and regulatory changes to proactively adjust sales strategies and maintain competitive positioning.
- Supported proposal development and documentation for private sector clients, ensuring technical accuracy and persuasive presentation.
- Initiated training sessions with internal Product Managers and vendor representatives to deliver targeted presentations on emerging technologies and product innovations for customers.
HP Plotter & Supply Product Manager
Coral Computers d.o.o.
11.2023 - 10.2024
- Supplying and ordering goods for stock, creating and maintaining a profitable portfolio with a good mix of products (Small, medium and large format).
- Constantly educating through live vendor trainings, webinars and learning paths.
- Attending educational events organized by vendors and partners.
- Working closely with distributors and vendors.
- Working on achieving targets and company goals.
- Creating custom configurations through vendor configurator for end users.
- Keeping up with new technology and product features.
- Working closely with marketing department and organizing educational events for partners and delivering content.
- Finding right specification for customers and supporting other colleagues with technical knowledge.
- Navigating through HP Partner Portal and reviewing deals, orders etc.
- Finding suitable CarePack for products.
- Identifying and knowing key decision makers on our market (Distribution, vendors and partners).
- Providing product planning to increase product sales growth and expand market share.
- Creating Bid Requests and quotes for customers
Key Account Manager
Coral Computers d.o.o.
08.2021 - 10.2024
- Providing technical specifications and suggestions to the marketing coordinator for use in the development of advertising.
- Developing and maintaining strong relationships with key customers.
- Swiftly resolving any issue that a key client may have with the company.
- Managing other account managers.
- Working with key clients to advise them on their required budget.
- Working with vendor global accounts through external partner ACSL.
- Understanding technical specifications provided by the customer and preparing optimal product suggestions to meet or exceed customer requirements in relation to pricing, availability, delivery, and quality.
- Communicating with customers on daily basis.
- Building and strengthen client relationships to achieve long-term partnerships.
- Following-up with customers regarding hold items and web orders.
Sales assistant
Coral Computers d.o.o.
10.2020 - 08.2021
- Consulting with customers regarding specialized computer requirements, computer services, and technical products.
- Calculating and preparing quotes for customers.
- Writing emails correspondence to clients in response to general inquiries, and to suppliers to determine product availability and cost.
- Analysing competition and wholesale market.
- Taking orders from Web Shop and sending proforma invoices/invoices
Education
Master's degree - Engineer of Information Technology
Information Technology School
05.2023
College - Engineer of Organizational Sciences
Information Technology School
12.2019
Skills
- Account Management
- Sales Negotiation
- Deal Closure
- Communication Skills
- Fast Learner
Certification
- Sep 2018 - Jul 2018 HP Sales Certified - Workstations, HP
- Sep 2025 - Jul 2025 HP Sales Certified - Printing Hardware, HP
- Sep 2025 - Jul 2025 HP Sales Certified - Supplies, HP
- Sep 2025 - Jul 2025 HP Sales Certified - Managed Print Specialist, HP
- Sep 2025 - Jul 2025 HP Sales Certified - Business Personal Systems Hardware, HP
- Sep 2025 - Jul 2025 HP Amplify Roadshow - PS Lifecycle Services, HP
- Sep 2025 - Jul 2025 HP Amplify Roadshow - Personal Systems, HP
- Sep 2025 - Jul 2025 HP Amplify Elevate Roadshow - Print Lifecycle Services, HP
- Sep 2025 - Jul 2025 HP Amplify Elevate Roadshow - Print, HP
- Sep 2025 - Jul 2025 Lenovo WorkStation Credential, Lenovo
- Sep 2025 - Jul 2025 Lenovo Modern Workplace Credential, Lenovo
- Sep 2025 - Jul 2025 Lenovo Intelligent Devices Configuration Services Credential, Lenovo
- Sep 2025 - Jul 2025 Lenovo Sustainability Services Credential, Lenovo
- Sep 2025 - Jul 2025 Lenovo Intelligent Devices Support Services Credential, Lenovo
- Sep 2025 - Jul 2025 Lenovo ThinkSmart Devices for Collaborative Meetings, Lenovo
Hobbies and Interests
Hiking with my dog, reading and travelling
Timeline
Corporate Sales Manager
Oblak Tehnologije
10.2024 - Current
HP Plotter & Supply Product Manager
Coral Computers d.o.o.
11.2023 - 10.2024
Key Account Manager
Coral Computers d.o.o.
08.2021 - 10.2024
Sales assistant
Coral Computers d.o.o.
10.2020 - 08.2021
College - Engineer of Organizational Sciences
Information Technology School
Master's degree - Engineer of Information Technology
Information Technology School
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