Tanmay Bhandare
Senior Analyst
Philadelphia,PA
Summary
Experienced social media professional with expertise in management, analytics, and crisis handling. Skilled in crafting strategies, delivering data-driven insights, and enhancing digital engagement. Seeking to contribute to a forward-thinking organization.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Senior Analyst - Digital Analytics
Poppy.co
Mumbai
10.2023 - Current
- Collaborated with cross-functional teams in developing marketing strategies based on data-driven insights.
- Collected business intelligence data from industry reports, public information or purchased sources.
- Designed reports to track customer experience journey across multiple channels.
- Analyzed conversion funnels and identified areas of improvement in order to increase conversions.
- Developed dashboards with accurate metrics for tracking, analyzing, and reporting activities.
- Built segmentation models to target specific audiences with personalized content.
- Analyzed competitive market strategies through related product, market or share trends.
- Disseminated information regarding tools, reports or metadata enhancements.
- Performed data mining from various sources such as web analytics tools, databases to uncover trends and insights for decision-making purposes.
- Explored new methods for collecting data from different sources such as social media platforms or third party
- Provided technical support for digital marketing campaigns including campaign setup, tagging implementation, tracking code validation.
- Utilized advanced analytics techniques such as predictive modeling and regression analysis to identify patterns in customer behavior.
- Curated weekly and monthly cadence reports, including working and not working analysis.
Analytics - Supervisor
Foxy Moron
Mumbai
03.2023 - 03.2024
- Produce social media updates for Star Sports on a regular basis (IPL, WPL, Indian Series, and ISL).
- Collaborated with account manager to implement findings and enhance social performance.
- Developed and executed crisis management campaigns addressing potential risks.
- Supervised social media platforms to maintain error-free updates.
- Analyzed large data sets to identify trends, patterns, and opportunities for improvement.
- Lead cross-functional teams in designing end-to-end analytical solutions from problem definition to solution deployment.
- Used statistical software to analyze and process large data sets.
Digital Intelligence & Analytics - Supervisor
SoCheers Infotech Pvt Ltd
Mumbai
03.2021 - 04.2023
- Analyzed social media data to enhance strategic planning for series like Lord of the Rings, Panchayat, Mirzapur.
- Coordinate with the marketing agencies for several data metrics, and report it.
- Provided executive team with insights on customer voice and major call drivers across multiple platforms.
- Formulated topic-specific Boolean queries to gather relevant research data.
- Managed emergent issues across all campaign periods. (The Family Man 2, Tandav, Crash Course)
- Analyzed market sentiment and identified trends through comprehensive competitor studies.
- Developed and updated tracking systems for social media metrics and performance.
Senior Social Media Executive
Reliance Industries Limited
Mumbai
08.2016 - 02.2021
- ORM: Ensured a consistent brand reputation by effectively managing social media interactions.
- Generated regular social CRM reports to track research findings.
- Developed proactive strategies for brand positioning.
- Monitors and utilizes social media channels to assertively drive concerns, and create reports and documents that track and provide critical feedback regarding the effectiveness of marketing campaigns, activities, and promotions.
Education
Bachelor of Mass Media - Advertising
S.K Somaiya College of Arts, Science & Commerce
04.2016
Skills
- Social media analytics, research, and predictive analysis
- Data-driven decision making
- Advanced data analysis
- Dashboard creation
- Google analytics
- Report generation
- Customer segmentation
- Competitor analysis
Certification
- Foundation Certificate, Brandwatch, 01/01/21
- Social Analyst Pro / Brand Research / Crisis Research / Audience Research / Lead generation, Sprinklr
Languages
- English
- Hindi
- Marathi
Timeline
Senior Analyst - Digital Analytics
Poppy.co
10.2023 - Current
Analytics - Supervisor
Foxy Moron
03.2023 - 03.2024
Digital Intelligence & Analytics - Supervisor
SoCheers Infotech Pvt Ltd
03.2021 - 04.2023
Senior Social Media Executive
Reliance Industries Limited
08.2016 - 02.2021
Bachelor of Mass Media - Advertising
S.K Somaiya College of Arts, Science & Commerce
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