Tanmoy Mukherjee
Regional Marketing Manager
Malda,West Bengal
Summary
Versatile Regional Marketing Manager adept at developing marketing plans, managing tactical planning and overseeing marketing department operations. Forward-thinking and resourceful leader with solid accomplishments in the field. Pursuing a new professional challenge with a progressive company.
Experience includes internal communications, public relations, product launches, campaign development and market positioning. Excellent communication and problem-solving abilities with a decisive and proactive leadership style.
Overview
14
14
years of professional experience
4
4
years of post-secondary education
1
1
Certification
1
1
Language
Work History
Regional Marketing manager
Amway India Enterprises
Kolkata, India
07.2019 - Current
- Managing team of 10 AM’s/RME’s and support staffs- working on their Activity, Development, Submission & recruitment
- Handling Business of Nearly 40 Cr/month
- (Stock Plan/Sales forecasting allocation/Expiry/Discount/Distribution)
- Preparing yearly Marketing Calendar for the region , MR, Product launches, BTL activities & Mapping impact of marketing activities
- Liaison with HO marketing to drive and execute the CI’s related to key brands
- Draft regional plans according to the need of the market and support sales function to hit AOP
- Manage P&L of the function
- Keep a close eye of competition and ensure to lead in Nutrition category in external MS.
Regional Marketing Manager
Cipla ltd
Kolkata, India
07.2015 - 05.2019
- Executed comprehensive marketing plans focused on patient adherence that helped consistently achieved targets for increased revenue.
- Conducted extensive market research to identify opportunities areas to bring new patients and retain old patients on inhalers.
- Conducted BTL activities to enhance brand awareness and impact sales.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Launched the 1st successful ATL marketing campaign (Berok Zindegi) that helped achieve goals for increased website traffic, sales volumes.
- Led team of 22 marketing professionals, offering mentoring and coaching to build knowledge and skills.
Regional Business Manager
Cipla ltd
Guwahati, Assam
08.2011 - 06.2015
- Drove year-over-year business growth while leading operations, strategic vision, and long-range planning.
- Designed modern employee recognition program which boosted productivity and improved morale (Cipla Utsav/ Red Carpet/Detailing Champion)
- Developed initial sales roadmaps and market strategies to promote successful product launches.
- Achieved highest contribution among regions (20%) in 2014 by increasing share of high-profit sales and opening new channel partners in North East.
- Enhanced and redefined organizational structure to maintain competitive edge across territories (operating as a cluster for respiratory operations)
- Exceeded targets by building, directing, and motivating high-performing sales team.
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
- Maintained positive customer relations by addressing problems head-on and implementing successful corrective actions.
Business Manager
Cipla
Siliguri, West Bengal
08.2010 - 07.2011
- Was in charge of Asthma Task force of entire North Bengal region
- Worked in North Bengal in major areas like Siliguri/Malda/Baharampur/Raiganj/Coochbehar to Drive the sales
- Formed a stable and performing team
- Groomed team members to create a pool of future leaders. Got 2 elevations from the team in 1 year as BM
- Created, managed, and executed business plan and communicated company vision and objectives to motivate teams.
- Assisted with hiring process and training of new employees.
- Provided feedback on effectiveness of strategies, selling programs and initiatives and identified areas requiring improvement.
- Executed business plans to further strengthen and maximize territory sales and profits.
Territory Manager
Cipla
Siliguri, West Bengal
08.2009 - 07.2010
- Worked in Entire Siliguri and Dinajpur district with Chest/phy/G.P’s and Pediatricians with the range of inhalers and devices
- Monitored customer buying trends, market conditions, and competitor actions to adjust strategies and achieve sales goals.
- Researched competitor activity and used findings to develop sales growth strategies.
- Achieved 24 % growth YOY especially new & focus Brand
- (all India One of the top 10 Ach
- For Maxiflo and Revolizer )
- Achieved a YPM of 8.5 lacs within one year and launched Raiganj HQ separately
- Promoted as a BM after the successful year and was included in the corporate induction team.
Education
Post Graduate Diploma - Mass Communication, Arts
Jadavpur University, North Bengal University
Kolkata 04.2007 - 06.2008
Bachelor of Arts - Political Science
Malda College
Malda 06.2005 - 05.2008
Certificate in Digital Marketing -
MICA
Ahmedabad 04.2021 - 06.2021
Skills
Campaign management
Marketing and advertising
Corporate Communications
Brand development
P&L Management
Certification
CTC : 21.50 lacs (Negotiable)
Accomplishments
Red Carpet Award Winner for Best RMM 2022.
Red Carpet Awardee in 2022
Awarded the Best RMM pan India for delivering highest growth in Nutrition Portfolio, implementing HO Campaigns and managing P&L.
Timeline
Certificate in Digital Marketing -
MICA
04.2021 - 06.2021
Regional Marketing manager
Amway India Enterprises
07.2019 - Current
Regional Marketing Manager
Cipla ltd
07.2015 - 05.2019
Regional Business Manager
Cipla ltd
08.2011 - 06.2015
Business Manager
Cipla
08.2010 - 07.2011
Territory Manager
Cipla
08.2009 - 07.2010
Post Graduate Diploma - Mass Communication, Arts
Jadavpur University, North Bengal University
04.2007 - 06.2008
Bachelor of Arts - Political Science
Malda College
06.2005 - 05.2008