Summary
Overview
Work History
Education
Skills
Timeline
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TANNER KNIGHT

SALT LAKE CITY

Summary

A dynamic Marketing Coordinator with a proven track record at FireFly Automatix, I excel in leveraging digital marketing and CRM management to boost brand visibility and strengthen client relationships. My expertise in strategic event planning and innate ability to foster teamwork has consistently driven successful marketing campaigns, achieving a significant increase in customer engagement.

Overview

12
12
years of professional experience

Work History

Marketing Coordinator

FireFly Automatix
01.2021 - 06.2024
  • Developed the marketing strategy for the next 30 Days, 90 Days, 6 Months, and 1 Year.
  • Developed video training content for internal employees and new machine operators
  • Managed CRM database to maximize customer outreach efforts and strengthen client relationships.
  • Conducted market research to identify industry trends and generate actionable insights for strategic planning purposes.
  • Planned and executed internal and external marketing events.
  • Created engaging brochures and flyers to use for promotional materials and distribution.
  • Developed and executed marketing plans for trade shows and other events to increase brand awareness.
  • Developed visually engaging marketing materials (physical and digital assets) to support product launches and promotions.
  • Collaborated with external agencies on advertising campaigns, ensuring alignment with overall marketing objectives.
  • Composed weekly posts for social media and helped build corporate presence on Twitter, Facebook, and Instagram.

Corporate Sales Manager

Converge
11.2017 - 12.2020
  • Organized successful corporate events to increase brand awareness and generate new leads.
  • Created detailed reports on sales performance metrics, highlighting areas requiring attention or action from senior management.
  • Analyzed market trends to identify new business opportunities for company expansion.
  • Increased corporate sales by developing and implementing effective sales strategies.
  • Closed lucrative sales deals using strong negotiation and persuasion skills.
  • Developed innovative marketing campaigns to increase engagement with target demographic and drive brand exposure.
  • Handled customer relations issues, enabling quick resolution, and client satisfaction.
  • Organized promotional events and interacted with community to increase sales volume.
  • Increased sales volume and expanded product line to new retailers, warehouse clubs and natural food chains.

Sales Technician

SolidBox
01.2012 - 02.2020
  • Developed tailored sales presentations that resonated with diverse audiences and addressed specific pain points effectively.
  • Conducted product demonstrations, leading to a better understanding and increased interest among potential clients.
  • Forged strategic partnerships with complementary businesses to create cross-selling opportunities that benefited both parties involved.
  • Maintained accurate records of customer interactions, ensuring seamless communication and follow-up throughout the sales process.
  • Streamlined sales processes for increased efficiency, resulting in higher close rates.
  • Participated in trade shows and conferences, expanding brand awareness and generating new leads for the sales pipeline.
  • Increased sales revenue by providing exceptional product knowledge and technical support to customers.
  • Leveraged CRM tools to track leads, manage opportunities, and optimize overall sales performance throughout the organization.
  • Delivered comprehensive training sessions to new hires, improving their competency in selling products effectively.

Education

Master of Arts - Opera Performance

University of Maryland, College Park
College Park, MD
05-2006

Bachelor of Arts - Music Education

SUNY, Potsdam
Potsdam, NY
12-2003

Skills

  • Social media strategy
  • Digital marketing
  • Event planning and logistics
  • Analytical thinking
  • CRM management
  • Content development
  • Project management
  • Online marketing strategies
  • Content writing
  • Workflow coordination
  • SEO
  • Adobe creative suite
  • Team leadership
  • Google analytics
  • Web analytics
  • Strategic event planning
  • Copywriting
  • MS office suite
  • Project presentations
  • Internet marketing
  • Marketing
  • Documentation and reporting
  • Market research
  • Website management
  • Trade shows and events
  • Marketing program development

Timeline

Marketing Coordinator

FireFly Automatix
01.2021 - 06.2024

Corporate Sales Manager

Converge
11.2017 - 12.2020

Sales Technician

SolidBox
01.2012 - 02.2020

Master of Arts - Opera Performance

University of Maryland, College Park

Bachelor of Arts - Music Education

SUNY, Potsdam

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