Tanner Mortensen

Senior Analyst responsible for Search & Catalog within all B2B and B2C Channels against individual targets given by Leadership.

Measuring main Search KPIs are daily level to find areas of improvement. Reporting findings to Leadership and Stakeholders at Weekly & Monthly levels.

Responsible for managing workloads and status of projects for two team members.

Utilizing ClaudeCode, Gemini & other AI tools to assist in the automation of reporting and rapid insight generation with human oversight.

Actively monitored website performance metrics including those around new features, content, and product promotions as well as any negative issues.

Performed ad-hoc analysis projects to bring net growth to website utilization and sales.

Presented overall website performance, metrics around new features and on-going ad-hoc analysis to senior leadership.

Actively created, ran, and reported out on many A/B tests for the purpose of website improvement

Worked collaboratively on projects to reach $20 million dollar savings goal.

Assisted larger teams in restoring vendor performance to historical high levels.

Planned and executed net new cost-out projects with goal of $8 million in net new savings.

Walmart:

Grew and refined reporting for Wal-Mart+ and Wal-Mart TAB verticals across Display, Social, Digital Video, Digital Audio and Influencer campaigns.

Worked with clients to establish holistic benchmarks & KPIs for Wal-Mart TAB assets.

Utilized Cloud Dataprep and Alteryx to establish cross-team pacing and forecasting documents

Under Armour:

Managed reporting, optimizations, trend finding for paid social media, paid search and dynamic display.

Refined and rebuilt a bi-weekly reporting process to share latest insights with client directly.

Lead and assist in cross-team communications and presentations.

Delta Airlines:

Managed data collection, insights and optimizations for Delta's SkyMiles email program.

Managed data compiling, trend finding, reporting of end of year wrap up for SkyMiles Members.