Tanner Stone
Chattanooga,TN
Summary
Growth-focused marketing leader with a track record of scaling brands, driving viral moments, and building high-impact digital strategies. Expert in influencer marketing, creator partnerships, NIL strategy, brand storytelling, and cross-channel growth execution. Adept at launching campaigns that generate cultural relevance, revenue, and sustained audience engagement.
Overview
5
5
years of professional experience
Work History
Founding Partner & First Hire
Ubiquitous Influencer Marketing
01.2021 - 01.2024
- Drove growth and marketing strategy, scaling company from $0 to $28M within six months.
- Contributed strategically to viral success of Walker Hayes' 'Fancy Like,' achieving national recognition.
- Executed large-scale creator campaigns for brands including Amazon, Lyft, Netflix, and Adobe.
- Built robust marketing systems to support sales, operations, and brand partnerships.
- Established partnerships with influential social media figures and major brands.
- Led cross-functional teams to deliver effective marketing campaigns.
- Analyzed market trends to uncover growth opportunities in influencer marketing.
- Managed client relationships to ensure satisfaction and service retention.
Head of Partnerships
Winners Circle Sports Management
01.2025 - Current
- Lead NIL marketing strategy and athlete brand development.
- Built athlete-to-brand storytelling frameworks generating rapid engagement and deal flow.
- Execute digital and social campaigns to elevate athlete visibility.
- Developed partnerships with sports organizations to enhance brand visibility.
- Negotiated contracts and agreements to secure collaborative opportunities.
- Oversaw partnership strategies aligning with organizational goals and objectives.
Consultant
International Commodity Facilitation
01.2024 - Current
- Developed communication and positioning strategies for global trade partners.
- Strengthened market visibility for suppliers and buyers.
Co-Founder
Alkali
01.2023 - Current
- Created brand story and go-to-market strategy for a chemical software platform.
- Scaled to 7-figure annual usage through targeted marketing and streamlined customer onboarding.
Skills
- Growth Strategy
- Influencer Marketing
- Digital Campaigns
- Brand Storytelling
- Viral Marketing
- NIL & Athlete Marketing
- Social Strategy
- Creator Relations
- Startup Growth
- Marketing Leadership
- Creator Partnerships
- Influencer Marketing Partnerships
- Affiliate Program Marketing
- team leadership
Accomplishments
- Built and executed viral marketing moments recognized nationwide.
- Led cross-channel growth strategies driving multimillion-dollar scale.
- Created brand narratives that delivered measurable engagement and revenue.
Timeline
Head of Partnerships
Winners Circle Sports Management
01.2025 - Current
Consultant
International Commodity Facilitation
01.2024 - Current
Co-Founder
Alkali
01.2023 - Current
Founding Partner & First Hire
Ubiquitous Influencer Marketing
01.2021 - 01.2024