Tannya DeBose
Northlake,TX
Summary
Accomplished Senior Account Executive with over 10 years experience in Sales and Digital Marketing. Committed with demonstrated success in sales, customer relations and prospecting. Ambitious and dedicated leader with experience training and mentoring new team members.
Overview
21
21
years of professional experience
Work History
Senior Sales Executive
Scorpion
Salt Lake City, Utah
02.2024 - 07.2024
- Evaluated client needs and expectations, establishing clear goals for each consulting engagement.
- Liaised with customers, management, and sales team to better understand customer needs and recommend appropriate solutions.
- Collaborated with cross-functional teams to successfully deliver comprehensive solutions for clients.
- Managed client relationships through regular check-ins and updates on project progress.
- Assisted clients in navigating complex industry challenges with strategic recommendations.
- Developed innovative strategies for clients, resulting in increased revenue and business growth.
- Negotiated contracts on behalf of clients, securing favorable terms that contributed to their overall success.
- Designed tailored training programs for employees at various levels within the organization, boosting overall skillsets.
- Transformed client digital strategies, leveraging cutting-edge technologies to enhance online presence and customer interaction.
- Boosted client revenue streams by identifying and capitalizing on untapped market opportunities.
- Enhanced revenue growth through consistent up-selling and cross-selling of products and services to existing clients.
- Analyzed complex data sets to identify trends and opportunities for improving client retention rates.
- Collaborated across departments to ensure seamless communication and coordination in support of joint initiatives.
- Managed high-profile accounts with precision, ensuring timely delivery of services and prompt resolution of any issues.
- Negotiated favorable contract terms for both company and clients, resulting in profitable partnerships and long-term business relationships.
- Achieved or exceeded company-defined sales quotas.
Senior Account Executive
Thomson Reuters Elite
02.2021 - 02.2024
- Qualified leads, built relationships and executed sales strategies to drive new business.
- Executed successful sales strategies to convert leads into customers.
- Cross-sold products and services to clients to secure additional business and grow revenue streams.
- Leveraged CRM to collect, organize and manage sales data and customer information.
- Fielded customer complaints and facilitated negotiations, resolving issues and reaching mutual conclusions.
- Identified and understood clients' advertising needs and developed ideal marketing solutions.
- Negotiated contracts, closed agreements and supported sales team in new product launches.
- Managed account budget forecasting, goal setting and performance reporting.
- Tracked sales and customer information and produced reports for upper management.
- Employed sales techniques to achieve 80% success rate closing sales.
- Developed strategies using market research with support from cross-functional teams.
- Monitored service after sale and implemented quick and effective problem resolutions.
- Collaborated with managers to provide customer feedback and recommend operational changes to meet emerging trends.
- Created detailed presentations showcasing product offerings to potential clients, securing numerous lucrative contracts.
- Negotiated prices, terms of sales and service agreements.
Senior Account Executive
Cypher Learning
03.2020 - 02.2021
- Employed proactive and collaborative approaches to strengthen relationships and manage customer needs.
- Met with new customers to share product and service information, listen to needs and learn about business operations.
- Sold new products and services and developed new accounts to maximize revenue potential.
- Managed and mentored a team of account executives to meet and exceed sales targets.
- Collaborated with research analysts to devise strategies for lead generation and growth.
- Fostered lasting relationships with customers through effective communication and quick response, resulting in long-term loyalty and expanded client base.
- Achieved or exceeded company-defined sales quotas.
- Negotiated prices, terms of sales and service agreements.
- Increased sales with execution of full sales cycle processing from initial lead processing through conversion and closing.
- Generated advertising brochure for vendor use.
- Identified new business opportunities through cold calling, networking, marketing and prospective database leads.
- Secured 58 new accounts to increase company revenue and drive market share.
Digital Marketing Manager
Nordstrom.com
08.2003 - 08.2016
- Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.
- Monitored trends in digital marketing landscape and adjusted strategies accordingly.
- Developed marketing content such as blogs, promotional materials, and advertisements for social media.
- Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
- Monitored return on investment of online and social media marketing efforts.
- Analyzed competitor pages to locate backlink and keyword opportunities.
- Established and maintained relationships with key stakeholders to deliver successful execution of marketing initiatives.
- Managed team engaged in ongoing product optimization, account management and ad placement.
- Drove cross-functional collaboration with focus on quality service delivery.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Improved website visibility through development and implementation of SEO strategies.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
Education
Bachelor of Arts - Liberal Arts And General Studies
University of Idaho
Moscow, ID08.2016
Skills
- Opportunity Identification
- Lead Generation
- Workload Management
- Multitasking and Organization
- Client Relationship Management
- Forecast Preparation
- Customer Service
- Strategic Planning
- Account Management
- Territory Development
- Pipeline Development
- Digital Marketing
- Sales Reporting
- Prospecting Skills
- Relationship Management
- B2B Sales
- Team leadership
- Conflict resolution
- CRM proficiency
- Product knowledge
Timeline
Senior Sales Executive
Scorpion
02.2024 - 07.2024
Senior Account Executive
Thomson Reuters Elite
02.2021 - 02.2024
Senior Account Executive
Cypher Learning
03.2020 - 02.2021
Digital Marketing Manager
Nordstrom.com
08.2003 - 08.2016
Bachelor of Arts - Liberal Arts And General Studies
University of Idaho
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