Tanoria Duffus
Orlando,FL
Summary
Enterprise sales leader with 10+ years of experience managing complex, high-value sales cycles in industrial and enterprise environments, now focused on a strategic transition into SaaS sales. Proven success owning $18M+ ARR-equivalent portfolios, exceeding quota, driving retention and expansion, and engaging executive stakeholders across multi-threaded deals. Known for consultative selling, forecast accuracy, and scalable revenue execution.
Overview
14
14
years of professional experience
Work History
Sales Manager – Enterprise Accounts
Metal Exchange
02.2024 - Current
- Own and manage an $18M+ ARR-equivalent revenue portfolio, consistently exceeding quota by 15–22%.
- Lead long-cycle, enterprise sales motions aligned to subscription-style contracts and renewals.
- Close $500K–$2M multi-year agreements, balancing pricing, value, and retention outcomes.
- Drive account expansion and renewals, contributing to a 30% improvement in customer retention.
- Maintain disciplined pipeline hygiene and forecast accuracy using CRM and data-driven reporting.
- Partner cross-functionally with operations and leadership to ensure post-sale adoption, renewal readiness, and expansion opportunities
Account Manager – Mid-Market Accounts
Admiral Metals
02.2023 - 02.2024
- Managed 40+ mid-market accounts representing $6M+ ARR-equivalent book of business.
- Drove 20% YoY revenue growth through upsells, cross-sells, and account expansion strategies.
- Generated $1.2M in net-new revenue through targeted outbound and inbound prospecting.
- Acted as primary escalation point, improving renewal outcomes and customer satisfaction.
- Collaborated with marketing to increase qualified pipeline by 25%.
Sales Account Executive
Pierce Aluminum
07.2016 - 02.2023
- Consistently closed $4M–$6M annually across enterprise and strategic accounts.
- Reactivated dormant accounts with a 35% conversion rate, turning churned clients into expansion opportunities.
- Improved close rates 18% through value-based, consultative sales methodology.
- Managed full sales cycle from discovery to close, renewal, and expansion.
- Built strong relationships with C-suite, procurement, and operational stakeholders.
Territory Sales Executive
Tourico Holidays
08.2014 - 07.2016
- Increased territory revenue 35% through full-cycle consultative selling.
- Developed strong discovery, objection-handling, and closing skills foundational to SaaS selling
- Delivered data-driven proposals that improved win rates 20%.
Inside Sales Representative
Hilton worldwide
12.2011 - 08.2014
- Ranked Top 10 of 125+ reps based on revenue and performance metrics.
- Exceeded outbound activity targets while maintaining high close rates.
Education
Bachelor of Science - Computer Science
University of Florida
Gainesville, FLSkills
- Enterprise deal ownership & forecasting
- ARR growth, retention & expansion strategy
- Multi-year contract negotiation
- CRM-driven pipeline management
- Cross-functional GTM collaboration
- Executive-level relationship management
Timeline
Sales Manager – Enterprise Accounts
Metal Exchange
02.2024 - Current
Account Manager – Mid-Market Accounts
Admiral Metals
02.2023 - 02.2024
Sales Account Executive
Pierce Aluminum
07.2016 - 02.2023
Territory Sales Executive
Tourico Holidays
08.2014 - 07.2016
Inside Sales Representative
Hilton worldwide
12.2011 - 08.2014
Bachelor of Science - Computer Science
University of Florida
LEADERSHIP & INDUSTRY INVOLVEMENT
Board Member
Association of Women in the Metals Industry (AWMI) — Florida Chapter
- Provide strategic guidance and governance support
- Partner with industry leaders on growth, education, and leadership initiatives