Tanu Chhabra
Business Development Specialist
Chicago,IL
Summary
Results-oriented, experienced in driving consistent territory growth and managing client relations. Proven ability to negotiate with decision makers, exceed sales goals in fast paced environments, and communicate efficiently.
Overview
9
9
years of professional experience
Work History
Territory Sales Lead
The Hershey Company
02.2024 - Current
- Identified and closed the revenue gap caused by a shortened selling summer season by analyzing prior year performance vs. current allocations driving $49.5K in sales in 9 days, achieving 164% to goal, and delivering +5.2% regional growth.
- Built and leveraged strong relationships with Key Decision Makers (KDMs), maintained consistent follow ups to secure incremental commitments, resulting in 75% year-over-year revenue growth with 1,835 units sold that program.
- Collaborated cross functionally to establish a performance based contest as incentive to promote product launch, moving 83,000 incremental units regionally.
- Analyzed positive YTD performance trend, leveraged expansion opportunity, and sold a territory wide syrup rack, resulting in 13.1% territory growth, 6% regional lift, and 37000 units sold.
Consumer Experience Specialist
Ford Motor Company
09.2022 - 03.2023
- Managed and supported 35+ dealerships, driving monthly sales and service goals tied to the team targets.
- Drove customer engagement by improving the FordPass digital experience, resulting in higher customer retention across the territory.
- Conducted strategic meetings with Dealer Principals, influencing programs commitment, contributing towards above average CSI performance.
- Tracked and analyzed KPIs, leveraging opportunities to improve account engagement.
Sales Zone Manager
Ford Motor Company
02.2022 - 08.2022
- Developed and presented business plans focused on improving sales performance, inventory management, vehicle allocation, and program insights.
- Conducted monthly wholesale, analyzing sales trends, moving inventory efficiently, bringing maximum profitability.
- Collaborated at trade shows driving brand awareness and promoting growth objectives.
Product Marketing Intern
Ford Motor Company
05.2021 - 07.2021
- Assessed FordPass Rewards Program, leveraged data into growth recommendations, later adopted as a best practice regionally.
- Created and organized weekly Inventory Playbook for regional dealerships, delivering informed sales strategies and inventory planning.
Market Communications Intern
Emerson Electric
01.2021 - 04.2021
- Developed a Q2 Marketing Communication report by analyzing data from Google Analytics, Eloqua, blogs, sales orders, social media, webinars, and newsletters.
- Collaborated with Sales, Engineering, and Digital teams to improve brand visibility and bring messaging consistency.
- Assisted in creating internal communications and content including monthly newsletters, video content, and podcasts.
Cash Lead Sales Associate
Victoria’s Secret Pink
08.2016 - 12.2020
- Successfully opened a record-breaking 100 credit cards in one month
Education
Bachelor of Science - Marketing And Human Resources (double Major)
The Ohio State University
Columbus, OH12.2021
Skills
Executive Communication
Territory Development
Time Management
Account Research
Data backed Sales Forecasting
Consultative Selling
Salesforce, PowerBI, Tableau
Microsoft Office Suite
Google Analytics
Multilingual- English, Hindi, Punjabi
Timeline
Territory Sales Lead
The Hershey Company
02.2024 - Current
Consumer Experience Specialist
Ford Motor Company
09.2022 - 03.2023
Sales Zone Manager
Ford Motor Company
02.2022 - 08.2022
Product Marketing Intern
Ford Motor Company
05.2021 - 07.2021
Market Communications Intern
Emerson Electric
01.2021 - 04.2021
Cash Lead Sales Associate
Victoria’s Secret Pink
08.2016 - 12.2020
Bachelor of Science - Marketing And Human Resources (double Major)
The Ohio State University