Dynamic Product Designer with extensive experience in user-centered design across diverse industries, adept at transforming complex challenges into intuitive solutions. A proven track record of enhancing product functionality and user engagement drives successful outcomes. Expertise in collaborating with cross-functional teams and proficiency in modern design tools guarantee high-quality, production-ready designs. Committed to fostering continuous improvement and innovation within design practices.
Overview
13
13
years of professional experience
Work History
Product Designer
Lowe’s Home Improvement
Charlotte, North Carolina
01.2020 - Current
Presented designs and reports to customers or design committees for approval and discussed need for modification.
Conferred with engineering to establish and evaluate design concepts for manufactured products.
Streamlined design development process, significantly increasing production.
Identified opportunities for improvement in existing products through competitive analysis.
Conducted user interviews and research to identify customer needs and preferences.
Provided guidance and mentorship to other designers throughout the design process.
Optimized product performance by creating responsive layouts for multiple devices.
Defined visual language systems such as color palettes, typography standards, iconography systems.
Designed layouts for mobile applications based on user flows, business objectives, and industry trends.
Researched current UX and UI trends and best practices to stay up-to-date with industry changes.
Developed style guides which included UI components library and usage guidelines.
Established processes for continuous improvements in user experience design practices.
Developed manufacturing procedures and monitored designs to improve operations and product quality.
Investigated product's safety and handling qualities and ways of distribution, usage and maintenance.
Worked closely with developers during implementation phase to ensure accuracy of designs.
Facilitated design critiques to ensure that products met the highest standards of quality.
Actively participated in brainstorming sessions to generate innovative ideas.
Collaborated with cross-functional teams to define product requirements and design solutions.
Created interactive prototypes in various stages of fidelity to test usability of designs.
Collaborated with peers and other design team members to discuss product enhancements and features.
Developed wireframes, prototypes, mockups, and high-fidelity designs for product features.
Prepared sketches using drafting instruments, paints and brushes or computer-aided design equipment.
Documented design decisions and conducted usability testing sessions with users.
Gathered feedback from users through surveys and focus groups in order to improve the product's usability.
Developed user stories, customer journey maps and personas for product design.
Managed multiple projects simultaneously while meeting deadlines.
Environment: Figma, Concept Model, Conceptual Flow, High-level Wireframe, Sketch with Mac OS, Detailed Wireframe, Interactive Flow, Adobe Photoshop, Usability Testing, User Interface Specification Assets, Content Component Library.
SR. UI/UX Designer
ODFL
High Point, North Carolina
06.2019 - 01.2020
Evaluated existing applications and identified areas needing improvement in terms of UX design.
Designed graphic user interface elements such as menus, tabs, widgets and forms.
Created and improved visual designs to catapult websites forward in terms of looks and usability.
Worked with technical leads, engineers and designers to develop dynamic client-side web applications across various areas of business.
Collaborated with developers to ensure compatibility between design and technical implementation.
Developed custom web application interfaces with HTML and CSS to meet client requirements.
Assisted in creating marketing materials such as landing pages, banners.
Redesigned and implemented complete web applications to meet web and industry standards.
Developed interactive prototypes for mobile applications as well as websites.
Researched current design trends, techniques and technologies related to UI and UX design.
Maintained up-to-date knowledge of industry trends, standards and technologies related to UI and UX design.
Analyzed customer feedback data to inform product improvements.
Leveraged expertise in user preferences and accessibility requirements to establish design specifications and optimize approaches.
Provided recommendations on improving user experience across all digital platforms.
Developed user interface mockups and prototypes that clearly illustrate how sites function and look like.
Provided support during user acceptance testing by troubleshooting issues reported by users.
Conducted usability tests to identify any design issues in existing products.
Designed, built and maintained websites using authoring or scripting languages, content creation tools, and digital media.
Optimized web pages for maximum speed and scalability using best practices in UI and UX design.
Developed models based on physical, logical and data-driven models.
Participated in brainstorming sessions with other designers to generate ideas for new products.
Gathered requirements from stakeholders through interviews, surveys and workshops.
Created integrated strategies for educational, organizational and business websites.
Developed and documented style guidelines for website content.
Converted PSD mockups into pure hand-written HTML and CSS pages.
Implemented searchable indices for webpage content.
Communicated effectively with stakeholders regarding project progress and objectives.
Environment: Interaction Flow Diagram, Detailed Wireframe, Interactive Flow, Adobe Photoshop, Interface Specification Assets, Balsamiq, and sketch tool with Mac OS.
SR. UI/UX Designer
UBS
Stamford, CT
03.2017 - 03.2019
Researched industry trends in UX and UI design to recommend best practices.
Coordinated production across stages from concept and design development through final testing and optimization.
Developed user interface designs for new features and applications.
Collaborated with developers to ensure the technical feasibility of design solutions.
Developed style guides and pattern libraries used by designers across teams.
Developed custom web application interfaces with HTML and CSS to meet client requirements.
Created and improved visual designs to catapult websites forward in terms of looks and usability.
Created web models or prototypes using physical, interface, logical and data models.
Identified opportunities for improving user experiences through A and B testing.
Worked with technical leads, engineers and designers to develop dynamic client-side web applications across various areas of business.
Developed and documented style guidelines for website content.
Converted PSD mockups into pure hand-written HTML and CSS pages.
Monitored analytics data to measure the success of UI and UX designs.
Ensured all projects meet quality assurance requirements before launch.
Redesigned and implemented complete web applications to meet web and industry standards.
Participated in brainstorming sessions to generate innovative ideas for webpages and mobile apps.
Evaluated existing user interfaces to identify areas of improvement.
Provided mentorship and training on UX and UI techniques to junior designers.
Created integrated strategies for educational, organizational and business websites.
Reviewed other designers' work for accuracy and consistency with established standards.
Conducted usability tests to assess the effectiveness of UI and UX designs.
Implemented searchable indices for webpage content.
Designed visuals such as logos, icons, color schemes, fonts, and images that enhance the user experience.
Collaborated with product management and engineering teams to define and implement innovative solutions for the product direction, visuals and experience.
Analyzed customer feedback and implemented changes accordingly.
Conferred with management and development teams to prioritize needs, resolve conflicts, and develop solutions.
Maintained up-to-date knowledge of emerging technologies relevant to UI and UX design.
Created interactive prototypes to demonstrate product concepts and features.
Developed models based on physical, logical and data-driven models.
Conducted interviews with users to gather insights into their behavior patterns when using digital products or services.
Prepared presentations about UI and UX projects for internal stakeholders.
Designed, built and maintained websites using authoring or scripting languages, content creation tools, and digital media.
Created wireframes, mockups, prototypes, and design specifications for websites and mobile apps.
Leveraged expertise in user preferences and accessibility requirements to establish design specifications and optimize approaches.
Provided guidance on coding standards related to UI and UX design principles and accessibility guidelines.
Assisted with customer requests and answered questions to improve satisfaction.
Operated a variety of machinery and tools safely and efficiently.
Recognized by management for providing exceptional customer service.
Achieved cost-savings by developing functional solutions to problems.
Conducted routine maintenance and repairs on mechanical systems and industrial equipment.
Environment: Concept Model, Conceptual Flow, High-level Wireframe, Sketch with Mac OS, Detailed Wireframe, Interactive Flow, Adobe Photoshop, Usability Testing, User Interface Specification Assets, Content Component Library.
UI/UX Designer
Ascend Learning
Burlington, MD
01.2016 - 03.2017
Evaluated existing applications and identified areas needing improvement in terms of UX design.
Designed graphic user interface elements such as menus, tabs, widgets and forms.
Created and improved visual designs to catapult websites forward in terms of looks and usability.
Worked with technical leads, engineers and designers to develop dynamic client-side web applications across various areas of business.
Collaborated with developers to ensure compatibility between design and technical implementation.
Developed custom web application interfaces with HTML and CSS to meet client requirements.
Assisted in creating marketing materials such as landing pages, banners.
Redesigned and implemented complete web applications to meet web and industry standards.
Developed interactive prototypes for mobile applications as well as websites.
Researched current design trends, techniques and technologies related to UI and UX design.
Analyzed customer feedback data to inform product improvements.
Maintained up-to-date knowledge of industry trends, standards and technologies related to UI and UX design.
Leveraged expertise in user preferences and accessibility requirements to establish design specifications and optimize approaches.
Provided recommendations on improving user experience across all digital platforms.
Developed user interface mockups and prototypes that clearly illustrate how sites function and look like.
Provided support during user acceptance testing by troubleshooting issues reported by users.
Conducted usability tests to identify any design issues in existing products.
Designed, built and maintained websites using authoring or scripting languages, content creation tools, and digital media.
Optimized web pages for maximum speed and scalability using best practices in UI and UX design.
Developed models based on physical, logical and data-driven models.
Participated in brainstorming sessions with other designers to generate ideas for new products.
Gathered requirements from stakeholders through interviews, surveys and workshops.
Created integrated strategies for educational, organizational and business websites.
Converted PSD mockups into pure hand-written HTML and CSS pages.
Developed and documented style guidelines for website content.
Communicated effectively with stakeholders regarding project progress and objectives.
Implemented searchable indices for webpage content.
Created wireframes, storyboards and site maps to define the structure of a website or application.
Created web models or prototypes using physical, interface, logical and data models.
Environment: Interaction Flow Diagram, Detailed Wireframe, Interactive Flow, Adobe Photoshop, Interface Specification Assets, Balsamiq, and sketch tool with Mac OS.
UI/UX Designer
USAA
San Antonio, TX
06.2014 - 12.2015
Evaluated existing applications and identified areas needing improvement in terms of UX design.
Designed graphic user interface elements such as menus, tabs, widgets and forms.
Created and improved visual designs to catapult websites forward in terms of looks and usability.
Worked with technical leads, engineers and designers to develop dynamic client-side web applications across various areas of business.
Collaborated with developers to ensure compatibility between design and technical implementation.
Assisted in creating marketing materials such as landing pages, banners.
Developed custom web application interfaces with HTML and CSS to meet client requirements.
Redesigned and implemented complete web applications to meet web and industry standards.
Developed interactive prototypes for mobile applications as well as websites.
Researched current design trends, techniques and technologies related to UI and UX design.
Analyzed customer feedback data to inform product improvements.
Maintained up-to-date knowledge of industry trends, standards and technologies related to UI and UX design.
Leveraged expertise in user preferences and accessibility requirements to establish design specifications and optimize approaches.
Provided recommendations on improving user experience across all digital platforms.
Developed user interface mockups and prototypes that clearly illustrate how sites function and look like.
Provided support during user acceptance testing by troubleshooting issues reported by users.
Conducted usability tests to identify any design issues in existing products.
Designed, built and maintained websites using authoring or scripting languages, content creation tools, and digital media.
Optimized web pages for maximum speed and scalability using best practices in UI and UX design.
Developed models based on physical, logical and data-driven models.
Participated in brainstorming sessions with other designers to generate ideas for new products.
Gathered requirements from stakeholders through interviews, surveys and workshops.
Created integrated strategies for educational, organizational and business websites.
The project requires redesigning the legacy screens with UX for a multi-device platform.
Research work on the latest market trends, competitive audits, ideation, creating scenarios, and storyboards.
UX: Creating personas, journey mapping, AB/preference, navigation, first click tests, interviews, wireframes, and new intuitive screen design for the legacy layout with usability and accessibility.
Information architecture: Organizing, labeling, navigation, and search (customer and realtor as actors).
Multidevice: Working on screen designs, wireframes, and prototypes for the mobile (Android/iOS mobile UX design) and tablet views.
To understand clients' and customers' requirements.
Researched the latest market trends, ideation, and user journey.
Created wireframes, prototypes, and developed UX and visual designs.
Generated HTMLs as per the visual designs using Dreamweaver for all the releases of the product.
Developed and documented style guidelines for website content.
Coordinated production across stages from concept and design development through final testing and optimization.
Environment: Adobe Suite, Sketch, Axure, Mac OS, and Microsoft products.
Education
Bachelor of Science - Electrical, Electronics And Communications Engineering
ATMIYA
India
05-2018
Diploma - Electrical, Electronics And Communications Engineering