Tanya Arana
Redwood City,CA
Summary
Innovative, results-driven Sales Professional with progressive experience devising and implementing effective strategies to improve sales process and promote growth. Demonstrated expertise in identifying new business leads, boosting sales generation, conducting market research, negotiating contracts and developing strong long term relationships by following appropriate sales methodology. Team player with strong interpersonal skills and ability to coach and develop the team to increase their lead conversion and productivity. Talent for quickly learning new information, procedures and technologies. Ability to manage at ground level while zooming out and defining broader business needs and initiatives. Self starter attitude with strong work ethic.
Overview
9
9
years of professional experience
Work History
Sales Manager
Equinox
San Mateo, CA
07.2023 - Current
- Manage daily operations of sales department, including daily sales meetings and lead generation planning
- Hire, train and mentor Membership Advisor Sales team to ensure success in their roles while driving revenue and increasing lead conversion
- Research potential corporate partnerships and help establish new accounts
- Developed sales plans, goals, strategies and objectives to achieve team goals and revenue objectives
- Meet and exceed personal goal at 125% and above
- Help club to consistently achieve 100% to goal while keeping the club in the top 3 in the region.
Director of Sales/ Operations
Fifty Five Financial LLC
San Francisco, CA
06.2021 - 07.2023
- Achieve shared vision and objectives by streamlining operations processes within a fast-paced startup company
- Navigate daily operations for auction-to-auction auto sales
- Devise and implement strategic business plans in close collaboration with CEO and Founder
- Foster sound relations with auctions and new accounts as a new business
- Roll-out new systems and manage multiple websites
- Slash costs and generate revenue by evaluating financial data
- Manage and develop sales team, data entry team and arbitration team
- Recruit and develop new team members
- Formulate onboarding and training material and significantly increase team’s performance across operating platforms
- Plan and design customized IMS system for the company through coordination with developers
- Streamline and strategize AI sales tools for the company
- Working multiple time zones
Sales Manager/ Sr Membership Advisor
Equinox
San Francisco, CA
01.2019 - 05.2022
- Accelerated business growth by skillfully leading sales pipelines and process
- Consistently met or exceeded quotas with 125%-150% career average (40% conversion, 1.5 million annual quota)
- Built (2) new clubs by leading pre-sale teams
- Coordinated with (4) clubs both suburban and corporate
- Created new corporate programs and accounts and improved sales figures in close collaboration with Account Executives
- Generated new business lead and maintained engagement with current members by organizing multiple in-club and off-site events
- Reduced numerous objections while maximizing selling value in memberships and personal training
- Acknowledged as Equinox Centennial Club member (100+ sales/month)
- Acknowledged as Top 15 Sales Person in the company (2021)
Executive Assistant
LendingClub
San Francisco, CA
05.2017 - 01.2019
- Delivered effective administrative assistance to COO, SVP of Product and Design and VP of Strategy
- Identified and satisfied executive requirements to ensure smooth day of running.
- Organized executives’ calendars and off-site team events
- Chaired weekly staff meetings and shared agendas with team
- Assisted CEO by serving as the first contact on administrative team
- Made travel arrangement for executives and controlled expenses such as medical benefits
- Led key tasks including coordinating conference calls and receiving visitors
- Conceptualized and executed robust business roadmaps and operational plans through coordination with strategy team
- Strengthened organizational integrity by selecting, training, and developing newly hired staff
Catering Sales Coordinator/Conference Services
Four Seasons
San Francisco, CA
06.2015 - 05.2017
- Collaborated with Director of Catering to provide crucial administrative assistance to Catering and Conference Services Managers
- Focus on booking hotel's banquet room space - from small, intimate business meetings to elegant weddings and private dining
- Rolled-out policies set forth in group sales contracts
- Formulated attrition sheets to oversee hotel room block according to contracts
- Updated accounts within Delphi system covering account management, banquet event orders, and average checks
- Attained comprehensive knowledge of hotel facilities and capacities as well as dimensions of meeting rooms
- Determined and satisfied client requirements by serving as liaison between client and hotel
- Prepared other operational departments to meet guests/group requirements upon arrival
- Improved client’s satisfaction level by delivering top-notch customer service
Education
2003-2007 - Computer Linguistics, Foreign Languages
Minsk State Linguistic University
Mink, Belarus2015 - General Business, Management, HR Management
San Francisco City College
San Francisco, CASkills
- Sales Pipeline Management
- Account Management
- Revenue Generation
- Sales Strategies
- Coaching and Developing
- Process Improvement
- Systems Creation
- Planning and Organizational Skills
- Startup Experience
- Salesforce, Moso, Teams, Outlook, Microsoft Office
Additional Information
- Danny Phang, Head of Learning and Development at Equinox - dup810@gmail.com | 917-599-7627
- Melissa Benford, Conference Services Manager at Four Seasons Calistoga - melissabenford@gmail.com | 623-910-4794
Timeline
Sales Manager
Equinox
07.2023 - Current
Director of Sales/ Operations
Fifty Five Financial LLC
06.2021 - 07.2023
Sales Manager/ Sr Membership Advisor
Equinox
01.2019 - 05.2022
Executive Assistant
LendingClub
05.2017 - 01.2019
Catering Sales Coordinator/Conference Services
Four Seasons
06.2015 - 05.2017
2003-2007 - Computer Linguistics, Foreign Languages
Minsk State Linguistic University
2015 - General Business, Management, HR Management
San Francisco City College
Similar Profiles
Dimitri CarrionDimitri Carrion
Personal Trainer at EquinoxPersonal Trainer at Equinox
Jodelyn CastilloJodelyn Castillo
Master Esthetician at EquinoxMaster Esthetician at Equinox
Andre MarreroAndre Marrero
Sales Advisor at EquinoxSales Advisor at Equinox
Courtney BevilacquaCourtney Bevilacqua
Yoga Instructor at EquinoxYoga Instructor at Equinox
Susan DangSusan Dang
Senior Research Associate / Scientist II at Seer Inc.Senior Research Associate / Scientist II at Seer Inc.