Overview
Work History
Education
Skills
Certification
Timeline
Generic

Tanya Arora

Naples,FL

Overview

6
6
years of professional experience
1
1
Certification

Work History

Head of Marketing

Axiom Global Technologies
07.2023 - Current
  • A member of the Executive Team, collaborating with the CEO, COO, and other functional business heads, to steer the organization's overarching strategy.
  • Direct the marketing team, providing strategic guidance and fostering an innovative culture.
  • Execute comprehensive marketing strategies for brand visibility, client acquisition, and revenue growth.
  • Analyze markets to inform strategic positioning and initiatives.
  • Lead integrated marketing campaigns across digital, traditional, and social channels.
  • Define clear KPIs for the marketing team and assess performance.

Marketing Manager

Axiom Global Technologies
Walnut Creek, CA
12.2018 - 07.2023
  • Manage all aspects of digital marketing campaigns, including planning, execution, and analysis.
  • Create, update, and distribute collateral materials to facilitate sales initiatives.
  • Solely manage company social media presence, including content curation, post scheduling, and engagement monitoring.
  • Manage external vendors and agencies to execute marketing initiatives and ensure timely delivery of assets.
  • Develop and maintain brand guidelines and ensure that all marketing efforts adhere to the brand's voice and identity.
  • Provide regular reports and updates to CEO on the status of projects and results.

Sales Recruiter

Betts Recruiting
San Francisco, CA
06.2018 - 08.2018
  • Build and maintain a robust pipeline of top-tier sales talent through active sourcing, networking, and referrals.
  • Use various search platforms, such as LinkedIn, job boards, and internal databases, to identify and engage potential candidates.
  • Screen, interview, and assess candidates to ensure that they meet the qualifications and cultural fit requirements for the role.
  • Act as a trusted advisor and consultant to clients and candidates, providing guidance and support throughout the hiring process.

Recruiting Coordinator

Betts Recruiting
San Francisco, CA
06.2018 - 08.2018
  • Support the recruiting team in all aspects of the recruitment process, including scheduling interviews, job postings, and coordinating candidate communications.
  • Generate and maintain a pipeline of qualified candidates through various sourcing channels, such as cold calling, emailing, and social media outreach.
  • Communicate with candidates via phone and email, answer their questions, and manage their expectations throughout the recruitment process.

Education

Master of Arts - Marketing Analytics And Insights

Pennsylvania State University
University Park, PA
05-2023

Bachelor of Arts - Psychology

Pennsylvania State University
University Park, PA
05-2018

Skills

  • Brand Management/Marketing
  • Cross-Functional Leadership
  • Team Development
  • Communication and Presentation
  • Organizational and Time Management
  • Leadership and Relationship Building

Certification

  • Hootsuite Platform Certification: Issued Jul 2021
  • Hootsuite Social Marketing Certification: Issued Jul 2021
  • Google Ads Measurement Certification: Issued June 2021
  • Google Ads Search Certification: Issued June 2021
  • Google Analytics Individual Qualification: Issued June 2021

Timeline

Head of Marketing

Axiom Global Technologies
07.2023 - Current

Marketing Manager

Axiom Global Technologies
12.2018 - 07.2023

Sales Recruiter

Betts Recruiting
06.2018 - 08.2018

Recruiting Coordinator

Betts Recruiting
06.2018 - 08.2018

Master of Arts - Marketing Analytics And Insights

Pennsylvania State University

Bachelor of Arts - Psychology

Pennsylvania State University

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Tanya Arora