Tanya Bardy
Mt. Plesant,MI
Summary
Innovative Marketing leader with 25+ years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive and decisive leader.
Overview
20
20
years of professional experience
Work History
Advertising /Public Relations Marketing Manager
Soaring Eagle Casino & Resort
04.2022 - Current
- Raised brand awareness through consistent marketing efforts and product campaign launches.
- Oversee creative direction on direct mail pieces that go out to over 100,000 club members
- Developed innovative marketing and PR strategies.
- Produced and distributed internal and external communications.
- Aligned projects and daily activities with company vision, strategies and tactics.
- Designed and created campaign e-mail invitations, articles and marketing videos.
- Wrote and edited articles, web content, advertising copy, periodicals and publications for internal and external audiences.
- Collaborated with media to encourage company and product coverage and promote brand mission and values.
- Wrote press materials and delivered presentations to media representatives.
- Collaborated with production team to coordinate advertisements and promotions.
- Defined and achieved project and overall organizational vision, strategies and tactics.
- Researched, negotiated, implemented and tracked advertising and public relations activities.
- Built professional relationships with distributors, customers and media staff by attending trade shows.
Marketing Manager Sponsorships/Promotions
Soaring Eagle And Resort
06.2013 - 04.2022
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Researched developing trends to stay updated with new ideas and marketing practices.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
- Used data analytics to track lead generation campaigns and improve quality.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
- Attended over 15 Sponsorships a year to drive headcount and revenue to the Gaming properties as well as assessing ROI.
Guest Relations Supervisor
Soaring Eagle Casino And Resort
08.2003 - 06.2013
- Eliminated customer service issues by quickly resolving disputes and correcting problems.
- Trained, supervised and evaluated workers.
- Listened effectively and used issue resolution skills to efficiently handle guest complaints and promote brand loyalty.
- Efficiently managed accurate money transfers and protected transactions with standardized procedures.
- Monitored game operations to enforce house rules as well as tribal, state and federal regulations.
- Supervised distribution of complimentary meals, rooms and other discounted bonuses.
Education
High School Diploma -
Ithaca High School
Ithaca, MI06.1993
Skills
- Creative Direction
- Marketing Campaigns
- Project Management
- Brand Development
- Public Speaking
- Digital Marketing
- Strategic Planning
- Copywriting
- Internal Communications
- Social Media Management
Timeline
Advertising /Public Relations Marketing Manager
Soaring Eagle Casino & Resort
04.2022 - Current
Marketing Manager Sponsorships/Promotions
Soaring Eagle And Resort
06.2013 - 04.2022
Guest Relations Supervisor
Soaring Eagle Casino And Resort
08.2003 - 06.2013
High School Diploma -
Ithaca High School
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